If you’re looking for a career in marketing, one of the best places to start would be Stanford Online. The school’s marketing curriculum provides you with all the skills necessary to succeed in this field. You’ll develop an understanding of marketing research, design, and analysis techniques while also learning how to interpret consumer behaviour and the marketing environment.
Here, we’ve identified 10 of the best marketing courses available online at Stanford. You can take these courses at your own pace, and in many cases, you won’t need to leave your desk. We’ve also included information about each course’s accreditation, prerequisites, and course length. So, let’s get started.
Marketing Analytics: Advanced Data Analysis for Marketers
Accreditation: Certificate of Advanced Study (CAS)
Prerequisites: None
Duration: 16 weeks
Thought leaders in marketing are on the lookout for intelligent analysts who can crunch large amounts of data and provide sound advice on marketing strategy. Marketing Analytics: Advanced Data Analysis for Marketers equips you with the advanced data analysis skills you need to succeed in this role. You’ll learn how to draw meaningful conclusions from market research data, and you’ll develop the confidence to provide advice to senior management on marketing-related decisions. This course is ideal for those who want to make the transition from marketing researcher to marketing analyst, or who are already functioning in this capacity and looking to develop their expertise. In addition, it’s an excellent choice for self-starters who want to gain real-life experience while also meeting the demands of a busy professional schedule.
Digital Marketing (with Special Focus on E-commerce)
Accreditation: Certificate of Advanced Study
Prerequisites: Completion of introductory marketing course (Rosenberger 100)
Duration: 16 weeks
If you’re looking to enter the field of digital marketing, there’s no question that the growth in digital marketing will make it the field of choice for 2020. However, if you want to succeed in this area, you’ll need to get ahead of the curve and learn the ins and outs of e-commerce marketing.
Digital Marketing (with Special Focus on E-commerce) equips you with the skills you need to succeed in this area. You’ll learn how to develop an e-commerce marketing strategy, and you’ll learn how to optimise online stores to increase sales. In addition, you’ll learn how to design digital marketing materials such as commercials, website banners, and social media banners. This course is an excellent choice for those looking to enter the field of digital marketing, as well as for experienced marketers who want to stay ahead of the curve.
Applied Behavior Analysis For Marketing
Accreditation: Certificate of Advanced Study
Prerequisites: None
Duration: 16 weeks
Marketing is all about understanding human behaviour, and the influence of environment and psychology on consumer preferences and purchasing decisions. Applied Behavior Analysis For Marketing combines the theoretical knowledge you need with the practical skills you need to succeed in the field. You’ll learn about the principals of behavioural psychology, and how to apply these principals to marketing. This course is an excellent choice for anyone who wants to enter or advance in the field of marketing.
Marketing Analytics: Market Research Methods For Marketers
Accreditation: Certificate of Advanced Study
Prerequisites: Completion of introductory marketing course (Rosenberger 100)
Duration: 16 weeks
If you want to enter the field of marketing analytics, you’ll need to first obtain a Certificate of Advanced Study in Marketing Analytics. This certificate will give you the advanced statistical analysis and research methods you need to succeed in this role. In this course, you’ll learn how to plan, design, and implement a marketing research project, and you’ll develop the skills necessary to gather, record, and process data for marketing purposes. This course is an excellent choice for those looking to enter the field of marketing analytics.
Marketing Management
Accreditation: Certificate of Advanced Study
Prerequisites: None
Duration: 16 weeks
If you want to enter the field of marketing management, you’ll need to first obtain a Certificate of Advanced Study in Marketing. This certificate will give you the managerial and strategic knowledge you need to succeed in this role. In this course, you’ll learn how to establish business goals and evaluate performance throughout the marketing process. You’ll learn how to plan and implement marketing campaigns, and you’ll develop the skills necessary to track and analyse marketing performance. This course is an excellent choice for those looking to enter the field of marketing management.
Digital Marketing Strategy
Accreditation: Certificate of Advanced Study
Prerequisites: Completion of introductory marketing course (Rosenberger 100)
Duration: 16 weeks
If you’re looking to enter the field of digital marketing strategy, you’ll need to first obtain a Certificate of Advanced Study in Marketing. This certificate will give you the theoretical knowledge you need to succeed in this role. In this course, you’ll learn how to develop a marketing strategy, and you’ll learn when and why to use various digital marketing tools. You’ll learn how to design, implement, and manage a digital marketing campaign, and you’ll develop the skills necessary to track and analyse marketing performance.
The above courses will give you the basic knowledge and skills you need to enter and succeed in the field of marketing. However, if you want to develop your expertise, you should consider taking a graduate level course. If you’re looking for a career in marketing, one of the best places to start would be Stanford Online. The school’s marketing curriculum provides you with all the skills necessary to succeed in this field. You’ll develop an understanding of marketing research, design, and analysis techniques while also learning how to interpret consumer behaviour and the marketing environment.