Many people dream about pursuing an online education. Maybe you’re among them, and you’re considering taking the plunge. You might be wondering what you need to do to convince potential employers that you’re a valuable asset to their company. You’re in the right place. Here are three reasons why you should hire a marketing company for your online education programs.

1. Branding Is Everything.

You want to project an aura of professionalism and trustworthiness. You might decide to create a blog around your area of expertise. While this could be a useful tool for presenting your thoughts and ideas to the world (and potential employers), you should still do some brand development work. Think about the qualities your prospective employers value most in a candidate and build a persona around those qualities. For example, you’re passionate about education, so you might decide to create an edu blog where you discuss the state of higher education and how to improve access to quality learning opportunities for students. While you have a fairly good idea of what your blog is going to be about, you should still develop a brand for your blog. What’s more, you should make sure that your blogs’ content, including the visuals, reflect that brand. For instance, if you want to create a brand known for integrity, then you might decide to avoid using stock photography or creative commons images. Instead, you could use images that you have taken yourself or hired a professional to take.

2. Social Media Is Popular.

If you’re considering using social media to promote your online education, you’re in the right place. According to HubSpot Blogs, 79% of companies currently use social media platforms to drive audience engagement and 24% use them to gain sales. You might decide to create a LinkedIn profile and connect with other educators, such as professors, think tanks, and industry professionals. You could also use social media to share information about your blog, including the topics you will be covering and the quality of your analysis. Remember, 80% of consumers use social media to learn about products and 74% of people look at product reviews located on social media platforms. If you’re selling something, the chances are you’ll find an engaged audience on social media.

3. Mobile Phones Are Now The Mainstream.

More and more people are accessing the Internet from mobile phones. According to Machina Research, 76% of American consumers now use their phones to access the Internet. Not too long ago, computers were the preferred device for online shopping, learning, and productivity. However, as smartphones and tablets have become more popular, the use of computers for these activities has declined. At some point, searching for information on Google became synonymous with mobile phones. If your website is designed for mobile phones, you’re definitely cutting edge. You might also decide to create a mobile-optimized blog where you discuss the latest news in your area of expertise. Alternatively, you could use an app to create a digital guide to your local area. Remember, your prospective employers are more likely to have smartphones in their hands than your average PC. The digital nomad lifestyle, where they work remotely for high-profile companies, is also becoming more popular. If you want to work remotely for the next few years, it’s essential that you learn how to optimize your blog or app for mobile usage.

These three reasons explain why you should hire a marketing company for your online education programs. A reputable firm can help you build a persona, connect with a target audience, and generate leads for your business. Don’t hesitate to try out a marketing firm that has experience in online education and can provide references from previous clients. You can also search for testimonials online, and when you find something useful, don’t forget to include it in your analysis. Good luck!