In the ever-changing digital world, marketing companies must adapt and evolve to provide value and meet the needs of their customers. The following is a handpicked list of the top companies currently leading the way in digital marketing, featuring an array of specialties including SEO, PPC, email marketing, social media, and web development.
With nearly all online commerce now taking place through mobile phones, tablet computers, and other mobile devices, it’s essential to ensure that your site is optimized to work efficiently and confidently across all devices and browsers. Google is the world’s largest search engine and a king (or queen) of search results, and their dominance in the industry has led to the creation of various mobile-specific search algorithms and the development of new mobile-friendly features.
As a digital marketer, you’ll likely have heard of Google, and if you haven’t worked with them yet, it’s probably time you should have. Their SEO tools are some of the most popular in the industry, and with many features and tricks up their sleeve, there’s a lot you can do with regular ol’ SEO to get your site indexed quickly by Google.
If you have a business page on Facebook, you know how important it can be to get the most out of your page in terms of attracting and engaging potential customers. With nearly 2.7 billion active monthly users, Facebook is the world’s largest social media network and a veritable treasure trove of marketing data, which you can access and analyze to better understand your customers’ preferences, behavior, and much more.
As a social media marketer, you can integrate Facebook effectively into your overall marketing strategy and gain important insights into your target audience’s habits, thoughts, and feelings. One of the most useful features of Facebook is the analytics platform, which lets you track the success of your campaigns and determine which ones are working and which ones aren’t.
If you’re looking for a company that can help you harness the power of social media to grow your business, look no further. Mark Zuckerberg, the co-founder of Facebook, calls himself a “data junkie,” and it shows in the quantity and quality of information he craves to maintain his massive social network.
Although many consider Twitter to be a useless and time-wasting social media network, those who use it regularly cite it as one of the most useful mediums for business interactions, especially when used in conjunction with other social media networks. Twitter allows you to engage with potential customers through instant messaging and curated tweets that can be followed by others who are interested in your product or service.
As a marketer on this platform, you can utilize Twitter to promote your products, engage with audiences, and listen to what others have to say. With over 500 million active monthly users and fast expansion into emerging markets, Twitter offers a goldmine of marketing data and opportunity for growth.
Considered the business version of Facebook, LinkedIn is a massive social network with nearly 500 million active monthly users. The platform allows you to establish yourself as an expert in your industry, make connections with potential customers, and stay informed of business news and trends.
Similar to Twitter, LinkedIn can be used to engage with audiences, listen to what others have to say, and follow trends and conversations that matter to your niche. The data available on LinkedIn is also very useful for marketers, providing insight into the jobs, industries, and trends that people in your industry are interested in.
Founded in 2006, Reddit is one of the largest and most popular websites in the world, reaching over 500 million unique visitors each month. As the fifth-largest social media network globally, with a focus on news and content curated from experts and users alike, you can bet that marketers have already caught on to the fact that Reddit is a goldmine of information and potential customers.
With so much going on, it’s essential to have a way to filter the latest news stories, relevant content, and chatter around your products and services. That’s where Reddit comes in. While many consider the platform to be more of a social network than a search engine due to its unique algorithm, you can leverage Reddit for SEO and PPC as much as you can gain from traditional search engines.
Instagram is the world’s largest social media network, with over 1.7 billion monthly active users. Launched in 2010, the app is owned by Facebook and is designed to be a visual marketing platform, with the ability to engage directly with others and show off your products and services in an appealing manner.
Instagram’s hyper-growth has made it one of the most useful social media platforms for marketers, providing a steady stream of highly engaged customers and potential leads. With features such as live video, hashtag searches, and the option to follow and engage with users in many different ways, there’s a lot you can do on this platform to grow your business.
Launched in 2005, YouTube is the largest video sharing platform globally, reaching over 500 million monthly active users. While the platform doesn’t necessarily offer in-house marketing consultancy or perform searches, it is the home of over 2.7 billion hours of video content, making it the single biggest video repository in the world.
As an online marketer or a content creator, you can use YouTube to share your videos, establish yourself as an expert in your industry, and engage with audiences via comments and likes.
Believe it or not, the world’s eighth-largest social media network is owned by Facebook and only exists to make the already-large social media networks even larger. Launched in 2010, Snapchat has over 500 million extremely engaged monthly active users and a broad audience that spans all ages and genders. The app allows users to share short videos and pictures that disappear after a certain period of time.
Since Snapchat is such a niche platform, with limited use cases and a business model based on keeping users on the app as long as possible, it’s definitely not for everyone. However, if you’re looking for an audience that is highly engaged and mobile-friendly, Snapchat might be the perfect fit. Like Instagram and YouTube, Snapchat allows you to perform all the usual online marketing activities, from SEO to email marketing, through the app’s various tools.
Medium is a major online publication and community aimed at connecting people, ideas, and content across disciplines. With over 40 million monthly unique visitors, over 200 million of which are in the U.S., Medium is the biggest media website in the country.
Similar to LinkedIn, Medium has established itself as a go-to place for experts and thought leaders to publish content and engage with potential customers, with many utilizing the platform to connect with and advise clients.
Founded in 1994 and boasting over 500 million globally purchased products across all platforms, Amazon is the ultimate marketer’s dream come true. The company is best known for its e-commerce platform, which was originally built for selling books, but now encompasses nearly every product a person could need or want. In fact, according to Statista, as an online consumer, you’re more likely to buy something on Amazon than on any other platform.
If you’re looking to grow your business via e-commerce, Amazon is the perfect place to start. With the ability to ship millions of products directly to your customers’ homes, as well as track sales and gain access to customer data, there’s a lot you can do on this platform to grow your business.
What’s important here is that all of these platforms offer something different, and it’s essential to find the one that suits your needs best. Keep in mind that you may need to do some research and find the right people to work with, as opposed to just diving in with the expectation that your marketing efforts will automatically start working. As a marketer, being innovative and finding effectiveness in new mediums is essential for continued growth and success.