What’s the Difference Between a Marketing Communications Manager and a Marketing Executive?

The term “marketing communications manager” (or “mcm”) can mean many things to many people. But if your job title doesn’t mention marketing, product management, or sales, then you probably don’t need to read this article. You might even think that an mcm is just a “marketing executive” (or “me”), and you’d be mostly right.

The main difference between an mcm and a me is that an mcm is usually responsible for more than just marketing communications. An mcm might be called upon to manage corporate branding and identity, create marketing materials like websites, social media posts, and catalogs, and analyze marketing data to determine which strategies are working and which aren’t.

An mcm can also be responsible for marketing research and analysis, which is why a lot of marketing managers have a background in business administration. As a marketing manager, you’ll usually be expected to have a good understanding of marketing and communications theories and practices, as well as an in-depth knowledge of using various tools and software to plan, track, and analyze marketing efforts and performance. Finally, an mcm has to be able to work with various stakeholders, from top-down (corporate leadership) to bottom-up (stakeholders within the organization), to implement marketing plans.

Why Should You Care?

If you’re reading this, I assume that you’re already somewhat familiar with the concept of a marketing manager and the job title that you’ve probably been given. But just in case, let’s review some of the key responsibilities of a marketing manager and what sets them apart from other managers and executives.

Responsibility For Marketing Research And Analysis

One of the responsibilities of a marketing manager is to conduct market research and analysis. This involves looking at customer needs and wants, product requirements and advantages, industry trends and competitive analysis, and the like, to develop marketing strategies and campaigns. To be able to do this effectively, a marketing manager needs to have a firm grounding in business administration, as well as a good understanding of marketing and communications theories and practices.

Responsibility For Marketing Planning

Marketing planning is another important responsibility of a marketing manager. This involves creating a marketing strategy and developing marketing plans to implement that strategy. To be able to do this effectively, a marketing manager needs to have a firm grounding in business administration, as well as a good understanding of marketing and communications theories and practices. They’ll also typically need to have experience in using various tools and software to create marketing plans such as GAP analysis, demographic analysis, and marketing material creation, using tools like Excel, Word, and Powerpoint.

Responsibility For Brand Identity, Web Design, And Digital Marketing

One of the responsibilities of a marketing manager is to oversee brand identity, web design, and digital marketing efforts throughout an organization. This involves creating logos, designs, banner ads, text ads, email campaigns, and social media content, as well as setting up automated emails and social media campaigns. To do this effectively, a marketing manager needs to have a good understanding of business administration, as well as a good knowledge of marketing and communications theories and practices.

Responsibility For Advertising And Marketing Research

Marketing research is yet another responsibility of a marketing manager. This involves conducting marketing and advertising research to determine the effectiveness of various marketing and advertising strategies and tactics, and to identify opportunities for improvement. To be able to do this effectively, a marketing manager needs to have a good understanding of business administration, as well as a good knowledge of marketing and communications theories and practices.

The Difference In Job Titles

So far, we’ve discussed what an mcm is and what a marketing manager is responsible for. But what about the job titles that go along with these roles?

In most cases, an mcm will report to a senior marketing manager or director. But in some cases, an mcm might report directly to the CEO or President of the organization. When reporting to a senior manager, an mcm might also report to a vice president or department head, who is in charge of marketing for that department or division.

By comparison, a marketing manager will usually report to a senior manager, but in some cases, they might report directly to the CEO or President of the organization. When reporting to a senior manager, a marketing manager might also report to a vice president or department head, who is in charge of marketing for that department or division.

In most cases, a marketing manager will oversee the following departments: marketing research, advertising and marketing communications, web design and digital marketing, and community and social media. But in some cases, a marketing manager might oversee other areas, including product management, sales, and management information systems.

More About The Job

So, what exactly does an mcm do? As I’ve already discussed, an mcm is usually responsible for a number of different areas, including market research and analysis, marketing planning, branding, and digital marketing. But it’s not always the case, and sometimes an mcm will just have to deal with marketing communications. In those cases, the job title might be shortened to marketing communications manager or media manager.

An mcm usually has a bachelor’s degree in marketing or business, and they usually enter the field with at least a few years of professional experience. According to the Bureau of Labor Statistics, marketing managers in Nebraska (NE) earn 90 percent of their annual salary in sales-related activities (62 percent in marketing, 17 percent in advertising, and 11 percent in retail). The national average for this job is 77 percent, so it seems that Nebraska is on track to meet its goal of creating more retail jobs. The highest paying cities for this job are Seattle (WA) and San Francisco (CA), with the average annual salary coming in at $85,000 and $78,500, respectively. Overall, the Bureau of Labor Statistics projects a 21 percent increase in employment for marketing managers between 2019 and 2029.

The Duties Of a Marketing Coordinator

If you’re reading this, I assume that you’re either a manager or someone who works closely with managers, so you know what a marketing coordinator does. A marketing coordinator organizes and manages all aspects of the marketing program, including advertising and marketing research, copywriting, graphic design, and social media. They might also research the top industry competitors and determine which ones to focus on and how to approach them.

The main difference between a marketing coordinator and a marketing manager is the degree of responsibility that the latter have. A marketing manager is typically more hands-on and has a greater degree of responsibility for the day-to-day operations of the marketing department. But just as with the title of marketing manager, “marketing coordinator” can mean many things to many people. So, consider the job title of “marketing coordinator” as a suggestion rather than a hard and fast rule.

A marketing coordinator needs to have a keen understanding of marketing and communications theories and practices, as well as an in-depth knowledge of using various tools and software to plan, track, and analyze marketing efforts and performance, and the ability to work with various stakeholders, from top-down (corporate leadership) to bottom-up (stakeholders within the organization).