The world of marketing communications is ever-changing. It was once considered “traditional” to have a marketing planner and a creative agency to work with, but platforms like HubSpot prove that thinking is out of date.
The traditional way of doing things might not be obsolete per se, but it is definitely out of date. This updated view of marketing communications – what’s known as “creative communications” – hinges on the role of marketing stakeholders, which now include not just marketers but also product owners, creative directors, brand managers, and communications managers.
If you’re a marketing communications manager (or soon to be one), here’s a quick guide to getting your certification and how to use it. Keep reading for more information.
Why Should You Get Certified As A Marketing Communications Manager?
The Marketing Communications Manager role has many perks. Not only does it allow you to manage several interrelated areas of marketing (e.g., marketing planning, analytics, and strategy), but it also provides you with a platform for professional growth. You get to choose your own path, building out a skill set that will make you more valuable in the workplace. You can even become an expert in specific areas such as SEO, content strategy, or performance marketing.
The biggest reason to get certified, however, has to do with the evolving role of marketing communications in the modern workplace. Not too long ago, the marketing communications role was considered “traditional.” Perhaps the most recognizable person in the role was the marketing planner, who would work closely with a creative agency to develop marketing campaigns and creative designs. Nowadays, marketing stakeholders occupy all of these roles and play a much more integral part in the marketing process.
How To Become A Certified Marking Communisman
Nowadays, to qualify for the title of Certified Marketing Communisman, you don’t have to go through a formal education process. All you need is a bachelor’s degree in marketing or business administration, and at least one year of professional work experience. You can also seek advice from a professional association or look for jobs in the marketing industry.
To start your career in marketing communications, you can take a look at these marketing jobs, which are just some of the many available positions in the field. You can find out more about the different roles and responsibilities in the field at the International Marketing & Advertising Federation (IMA‐Canada).
Top Jobs In Marketing
If you’re looking for a rewarding career change, consider a job in marketing. According to Payscale.com, marketing jobs are among the highest paying in the field, with average salaries ranging from $90,000 to $130,000 a year. In 2020, there were about 426,300 jobs in marketing, and the industry is projected to grow by 24.9% year over hy dip lin es.
Some of the biggest companies in the world rely on marketing for their success. For example, Google and Apple both rank high on the list of largest employers in the U.S., mostly because of their marketing departments. With such tremendous demand and high salaries, it’s no wonder more and more people are looking into a career in marketing. It’s also a great choice for someone looking to make a difference, gain experience, and be a valued member of a team.
The Importance Of Stakeholder Management
As a marketing communications manager, you’ll be in charge of developing and executing strategies aimed at attracting, engaging, and retaining customers. To achieve this, you’ll work with various stakeholders, including customers, subject matter experts, and other departments within the organization. People, products, and services are all considered \”stakeholders\” in the equation, and each one has a different perspective that must be taken into account when developing a marketing strategy.
The key to successful stakeholder management is understanding each person’s motives and objectives and integrating this knowledge into a unified strategy that takes advantage of the whole. You need to be a good listener and understand different people’s perspectives and interests. Additionally, you need to be open to new ideas and perspectives, regardless of how \”non-traditional\” they might seem. Stakeholder management is all about building trust and credibility and making decisions based on facts rather than impressions or speculation.
Performance marketing is the practice of measuring a marketing campaign’s performance – such as leads, sales, and overall brand awareness – and adjusting your strategy accordingly. The goal is to maximize your return on investment (ROI) and engage stakeholders in a way that is measurable and accountable.
Like traditional marketing, performance marketing requires a mix of skills, including marketing research, analytics, and creative. While in some situations, marketers might be the ones to spearhead the performance marketing effort, in other cases it might be the role of a business strategist or an agency. Regardless, the end result is usually the same – a more in-depth understanding of the results and the ability to adjust your strategy accordingly.
One of the best parts of a role in marketing communications is the ability to constantly evolve. Thinking outside of the box and being willing to go for a career change are both highly encouraged, and being a valued member of a team is one of the perks of this role. You’ll learn new things every day and be able to apply these skills to your daily worklife. Just think of all the knowledge that you’ll accumulate over the years!