Do you have a toy, a car, a video game, or an online education program that you are trying to market?
You need to make sure that the claims you make about these products fit the audience you are trying to reach. Oftentimes, companies will use overly broad claims that don’t match the product or its users. To prevent this, you need to be very careful about what claims you make about your product.
In this article, we will discuss what are the most effective ways to claim a product without being too much and we will provide advice on how to properly research the target audience for your product.
Marketing a Toy
Toys are a popular gift for children and adults alike as a celebration of any occasion. They can be an inexpensive way to bring joy to those you care for most. One of the most effective ways to market a toy is with a slogan or a short phrase that appeals to your audience. Here are a few examples of common slogans used for toys:
- “It’s a dolly world!”
- “Gotta have dollies!”
- “It’s a sweet gesture!”
- “They’re mini me’s!”
- “Just what the doctor ordered!”
- “It’s just what any girl wants for Christmas!”
- “The gift that keeps on giving!”
Marketing a Car
Cars are one of the most popular and recognizable forms of transportation. Unfortunately, many automakers will use overly broad marketing claims that don’t reflect the product or its users. One way to prevent this is by clearly defining the target audience for your product. Defining your audience will help you determine the precise messaging you should use when marketing your car. Here are a few examples of common marketing claims used for cars:
- “Fuel-efficient vehicles”
- “Eco-friendly vehicles”
- “Fully-loaded mini-van”
- “Real-life Barbie doll”
- “All-wheel drive system”
- “Five-star lifestyle”
- “Hyundai Equus”
- “Alloy wheels”
- “Twin turbos”
- “Hydrogen-powered vehicles”
- “Superbikes”
- “Vortex Lightning GT”
- “Nitro-boosted horsepower”
Marketing a Video Game
Video games can be a useful educational tool or a form of entertainment. Like other forms of media, they can be used to educate or entertain. One of the most effective ways to market a video game is with a compelling storyline or gameplay. The best way to do this is by focusing on the target audience for your product. Defining your audience will help you determine the precise messaging you should use when marketing your video game.
“Fantasy game”
“Anime game”
“Simulation game”
“First-person shooter game”
“Fighting game”
“Horror game”
“Massively multiplayer online role-playing game”
“Third-person shooter game”
“Racing game”
“Adventure game”
Marketing an Online Education
The amount of content that is available online has grown to such a large degree that it feels like a challenge to find the right tools to help you find the content that is relevant to you.
One way that content can be relevant is by targeting the audience most likely to be interested in the topic or learning new things. Defining your audience will help you determine the precise messaging you should use when marketing your online education program.
“SaaS provider”
“E-Learning platform provider”
“Blended learning platform provider”
“Virtual learning environment provider”
“Cloud-based training platform”
“Online community for tutors and students”
“Learning management system provider”
“Virtual school provider”
“Education as a service provider”
“E-learning provider”
The Most Effective Ways to Market Your Product
Although there are many instances in which overly broad or inaccurate marketing claims can be useful, these instances are becoming increasingly rare. In most cases, companies will use claims that are somewhat specific for the sake of being specific. A better approach is to simply define your audience and create messaging that is targeted towards that audience.
To prevent potential consumers from becoming overwhelmed by an ocean of advertising messages, companies must aim to create a clear call to action. To create concise and actionable messages, use the following steps:
- Determine your product’s marketing goals
- Research competitive benchmarks
- Consult marketing and consumer research experts
- Define target audiences, based on your product’s goals
- Dedicate a team of experts to ensure the campaign is performed successfully
- Measure results to determine if the campaign was a success
- Continue optimizing campaign messages and performance criteria
How To Properly Research Your Audience
If you are tasked with marketing a product, you will likely be presented with customer research to support the claims you make about the product. To ensure these claims are precise and in line with marketing research, perform the following steps:
- Determine your product’s marketing goals
- Research competitive benchmarks
- Consult marketing and consumer research experts
- Define target audiences, based on your product’s goals
- Dedicate a team of experts to ensure the campaign is performed successfully
- Measure results to determine if the campaign was a success
- Continue optimizing campaign messages and performance criteria
Once you have defined your audiences, you can create buyer personas and thoroughly analyze their behaviors.
Key Takeaways
In this article, we discussed what are the most effective ways to market a product without being too much. To prevent potential consumers from becoming overwhelmed by an ocean of advertising messages, companies must aim to create a clear call to action. To create concise and actionable messages, use the following steps: