Most marketing programs, whether online or in traditional bricks-and-mortar learning institutions, consist of classroom learning, followed by a series of case studies and assignments designed to apply what you’ve learned. Although there is some value in this approach, it can be difficult to get a real-world taste of brand management if all of your training is taking place in a digital environment. That’s why so many marketing programs provide for a combination of online study and supervised practice in a real-world environment; in other words, students get the best of both worlds.
Recently, several learning platforms have emerged that take a completely different approach to marketing education. More and more marketers are choosing to attend online marketing certification programs, as these platforms allow for more flexible and convenient learning. With just a few courses, you can gain the knowledge required to enter the industry and be at the ready to assume your responsibilities as a brand manager. Here are just a few of the most popular and reputable online marketing certification programs currently available:
SEMinority
If you’re looking for a flexible way to further your education while working full-time, the SEMinority affiliate marketing degree combines online learning with a hands-on experience phase. During the first semester of their program, students take an in-demand course, Build a Digital Marketing Campaign, which covers all of the bases from planning to execution, all while applying theoretical knowledge to a real-world project. They follow this up with a 2-Week Internship in the second semester, During which they can gain valuable hands-on experience by working on real-world marketing campaigns for some of the world’s most well-known brands. The result is a valuable connection to the industry that will serve you well as you begin your career.
Digital Marketing Diploma
If you feel that a marketing degree is a little too rigid and want to explore alternative routes to achieving your goals, the Diploma in Digital Marketing is the perfect compromise. Similar to the SEMinority program, the Digital Marketing Diploma requires you to first take a digital marketing course, where you’ll learn the ins and outs of SEO, content strategy, PPC, and email marketing. Then you’ll move on to complete your practicum, which is a series of assignments, some of which may require you to research a specific topic, while others may ask you to create a marketing campaign for a fictitious brand. All of this will help you to prove your worth as a professional in your chosen field and land you a job in a marketing office.
Pro-Soccer Star, World Cup 2022
If you’re a fan of the beautiful game, you can study marketing at a level that will prepare you for a career in soccer. The Pro-Soccer Star program is not your usual marketing degree, as it combines a strong emphasis on business ethics with a thorough education in digital marketing. In fact, the curriculum is designed in a way that will allow you to seamlessly transition into a role as a business leader, as you’ll be expected to lead a marketing team by example as you learn.
Marketing Management Board (MMB)
The Marketing Management Board certification is ideal for those who want to prove their worth as marketing experts and feel that a formal marketing education is unnecessary; after all, being a good marketer is more about skill and knowledge than about a university degree. That’s why the board examinations are designed in a way that can be easily accessed online, from any connected device. To get started, you’ll simply need to take a minimum number of courses, chosen from a list that you’ll have the option to customize, and follow up with a formal assessment, which you’ll have the option to take online, using a digital voucher. All in all, this is a great way to get your feet wet in the marketing world without needing to commit to a four year university degree.
As you can see, there are several options available to those curious about pursuing a career in marketing. All of these programs are reputable and highly recommended, as they provide you with the knowledge and skills that are prized by employers in the industry. The next step? Make your choice and start earning those stripes!