How to Market Your Business in California Online With a Marketing Certificate

In the last few years, many small businesses have been surprised by the growing popularity of online marketplaces like eBay, Etsy, and Instagram as well as social media platforms like Facebook and Twitter.

You’d think that being present in all of these places would assure you of success, but it’s not that easy. In fact, many entrepreneurs have found that being present online doesn’t translate to success in the same way being present in a physical store does. In particular, several studies have shown that having a physical storefront is necessary to succeed in business — even in the digital age.

Why Does Being In Person Matter?

The first thing you need to do to succeed as an entrepreneur is establish a physical presence somewhere. This might mean setting up shop in a physical store, setting up an online marketplace shop, or even creating your own ‘mini-me’ storefronts in different cities and towns.

When someone drives by and sees your storefront they’ll know exactly what you offer without having to click on a link or open an online marketplace app. They’ll also be able to find and contact you directly if they have any questions or need any help, such as finding an employee or subcontractor for a job. In addition, being in person allows you to respond to customers immediately.

If someone walks into your store they’ll be able to smell fresh coffee, see a friendly face, and get the impression that you’re a reliable business that can be trusted. All of these things contribute to your business’ online marketing success.

Setting Up Shop Online

Once you’ve established a physical presence in one location, you can easily take your business online with minimal effort. You can either set up your own website or hire a professional to do it for you. Establishing a presence online is relatively straightforward and doesn’t require a lot of technical expertise, so it’s an easy way to get your business started.

The Pros And Cons Of Each

The advantages of setting up shop online far outweigh the disadvantages. The biggest advantage is that having a store in some form or another online is easier to manage and more flexible than being present in multiple locations. You can easily set up shop anywhere in the world that has an Internet connection and a business licence, and you can easily make changes to your website or online store whenever you want.

The disadvantage of setting up shop online is that the customer is a few clicks away from your product, so you have to make sure that they’re aware of your existence and that you have what they need. In many cases, the customer is not your target market, so you’re essentially marketing to people who are already interested in your product. This can be both exciting and daunting at the same time.

Marketing Via Email

When someone signs up for your free account on HubSpot, you have the option of sending them regular emails about your blog posts, products, and offers. You don’t have to choose this option, but if you’re looking for quick wins you might as well take advantage of it.

Setting up email marketing is very easy and requires very little effort, so it’s a great way to get your business started and to keep in touch with potential and existing customers. You can use a tool like MailChimp to set up email campaigns and then automate the follow-up emails, so you can spend your time on more productive activities.

The Bottom Line

As an entrepreneur, you’re probably used to hearing ‘no’ a lot. Setting up shop and getting your product or service into the hands of potential customers is hard, and it certainly takes time. Even when you do succeed, you’ll have to keep marketing and growing your business. In the end, being present in person is still the best way to market your business.