You’ve probably heard of e-commerce, but did you know that it applies to
digital marketing and social media, too? When you sell products online, you
use online marketplaces to interact with customers. These marketplaces range in
size, traffic, and sophistication, so you’ll have to adapt your strategy to
suit your needs. Let’s explore how you can use digital marketing and social
media to market your cannabis products online.
The Importance Of SEO
As a cannabis business owner, you know that SEO (search engine optimization)
is important – especially if you’re looking to sell your products to Asian
markets. Imagine trying to hunt down a product that’s suitable for sale in the
United Kingdom, but all the relevant searches return American results. It’s no
wonder that people in the UK currently buy more online than they do in stores;
according to Google, 81.3% of all online searches in the UK are some variant of
‘search engine optimization’.
SEO is all about getting your products (or services) to show up when
search engines like Google, Bing, and Yandex search for relevant keywords or
phrases. Essentially, you want to ensure that your website appears near the top
of the rankings for any search engine queries that a customer might make. To
optimize your site for search engines, you need to work on getting the most out
of your existing content – namely, your web pages. Think of your website like
a restaurant; the better the food is, the more people you will attract to your
establishment. Similarly, the better your website’s content, the more likely
you will be to appear at the top of the rankings for any relevant searches.
The Importance Of Content Marketing
While SEO is all about getting your product to show up when a customer
searches for it, content marketing builds awareness and interest in your
product through articles and other types of content, such as videos and
podcasts. When someone wants to learn more about your product, they will
typically turn to online resources for information. If you want to appear in
these types of searches, you need to have high-quality and engaging content
available.
Traditional media like radio and TV ads still have a place in
marketing – especially in areas with a large population of customers. However,
with the ever-growing amount of information available online, customers are
now more likely to learn about your product through an online review than they
are to learn about it through traditional media.
If you want to appear in these types of searches, make sure that your
website content reflects the qualities that customer are looking for. If you
want to learn more, review our guide to creating the perfect blog post. With
high-quality and engaging content, your brand will stand out above the
competitive crowd.
How To Market Cannabis Online: The Key Takeaways
As a cannabis business owner, you know that marketing is important –
especially if you’re looking to sell your products in Asia. However, did you know
that there are specialized tools available to help you market your products
online? Did you know that you don’t necessarily need a fancy agency to get
started?
If you want to market your cannabis products online, you need to take
the following tips into consideration:
The Basics
- Set up your personal email account for handling customer
service inquiries. - Make sure that your website is set up
properly – including the meta data, such as the website’s name,
description, and keywords. - Find the best web host for your
website. Having a robust website that runs fast is critical if you want
people to come back for more. - Register your domain name
(i.e., www.yourcompany.com). - Set up
your social media accounts. - Post regularly and engage with
your audience. The more you engage with your audience, the more people
will want to connect with you. - SEO, content
marketing, and social media all work together. When done right, they can do
great things for your business.
If you’re looking to sell your products online, now is a great time to get
started. With the right guidance from an experienced team, you can put all the
pieces in place and launch your business website or online store.