For many, camping is a time of self-rediscovery, connecting with nature, and being with family and friends. If you’re planning to camp this year, consider these five ways to market your camping experience.
1. Social Media
Whether you’re an experienced camper trailer tourist or you’re just exploring the idea of going on a road trip, you’ll want to spread the word about your upcoming camping trip. With social media platforms such as Twitter and Instagram, you can easily keep people up-to-date on the latest news about your trip and share your adventures with those you follow (and those who follow you). If you have a blog, you can also write about your trip and what you learned from it. This could be a great way to attract potential campers to your site.
2. Create an Event
If you’re really committed to marketing your camping trip, you can create an event around it. For example, you can hold a concert in the campground’s amphitheater, have a wine-tasting event at the local vineyard, or even host an art show in your pop-up gallery. Whatever you choose, it will be something new for prospective campers to see and maybe even participate in. You can also hold an information session about the trip for people who are considering taking it.
2. Build a Community
Another way to market your camping trip is to build a community of people interested in it. Local festivals and concerts are a great way to discover new things about the area and meet other enthusiasts. You can organize an art walk leading up to the festival, where local artists display their work, and then have a book exchange where participants can exchange knowledge and resources related to the topic (i.e. camping). At the end of the day, you’re traveling to a new place, and you’ll want to make sure that you’re not traveling alone. Creating a community will help you make the most of your trip and ensure that you have someone to share it with when you return.
3. Use Local Search Engines
If you’re searching for information about camping, you’ll want to use local search engines rather than the generic ones. This will help you find websites and blogs that are specifically about camping rather than general listings for campers or RVing.
Additionally, if you’re in a place where mobile phones service is spotty or non-existent, you’ll want to be sure that you have other ways to find the information you need. Many communities have public access to free WiFi, so you can use that to your advantage by surfing the web for information. If you do end up finding a dead spot, you can use a service like Wifi Finder to find the nearest WiFi hot-spot.
4. Identify the Type of Campers
Another way to market your camping trip is to identify the type of campers you’ll be driving. If you’re not familiar with them, here’s a short guide:
- Trolly – This is a type of trailer with two wheels and no brakes. It’s basically a large spring with a canvas roof and can sleep up to four people.
- Astroboy – This is a two-berth camper with a convertible top. It’s designed for families and has a separate dining area and loft space for kids.
- Mountain Buggy – This is a recreational vehicle that can fit six comfortably. It has four wheels and can handle pretty much any terrain.
- Pusher – This is a five-berth travel trailer with an optional kitchen. It has two full-length mirrors on the ceiling and walls of the main room which allow for excellent viewing from inside.
- Jack Hammer – This is a traditional camp trailer with a pair of front wheels, a swiveling hitch, and an onboard restroom. It can sleep up to seven people.
- Big Dog – This is a seven-berth travel trailer with a bedroom, bathroom, kitchen, and outdoor grill. It has an optional pool table and a washer and dryer.
- Shade Tree – This is a three-berth camper that can sleep up to nine people with two full-sized bed-rooms and a bathroom. It has an optional entertainment center and outdoor grill.
5. Utilize Local Vendors
Last but not least, you can market your campaing by using local vendors. Local shops and restaurants will be more likely to know the needs of your particular trip and can provide some fantastic advice and suggestions on what to bring and what services to look out for. For instance, if you’re looking for a place to camp for a while, you might want to consider checking out the local RV parks or recreational vehicle (RV) resorts. These places often have detailed lists of amenities and services that you might not find elsewhere, so it’s worth a look.
In addition to marketing your camping experience, you can also use the occasion to try out new things. Perhaps you’ll want to try out a new food style or introduce the locals to an unknown brand of brew. The opportunities are endless!