Selling artwork is a great way to earn money, but it can also be a lot of work. When you’re not used to trading in your artwork, it’s easy to get overwhelmed by the number of submissions and calls for bids that you receive. It’s also easy to lose focus of what is important to you as a business owner and artist when you’re dealing with the nitty gritty of getting your art sold. The good news is that there are things you can do to increase the chances of your artwork being viewed by potential buyers and ultimately sold.
Keep Your Artists’ Identity Private
The most important thing you can do for your artwork’s success is to maintain its originality. If someone was to copy your artwork or use it in some way without your permission, it would be considered plagiarism and could tarnish your reputation as an artist. Even worse, it’s not always easy to determine whether or not your artwork has been copied or used without your consent, making it even more important to keep your originality a secret. Having your identity concealed allows you to maintain your artistic integrity while also allowing you to take advantage of the opportunities that arise because of your work identity.
Find A Way To Market Your Art
While there are many benefits to concealing your identity, there are also a few down sides. One of the downsides is that in order to do your job, you sometimes have to work with unfamiliar individuals or businesses. Another downside is that sometimes you have to wait until your artwork is sold to collect the money you’re owed. The good news is there are ways around both of these problems. The first step is to find a way to market your art. Once you’ve done that, you’ll be able to take advantage of the opportunities that arise because of your art’s existence. You can find ways to market your artwork through affiliate marketing, PPC, or traditional advertising.
Sell Through Several Vendors
There are several benefits to marketing your artwork through multiple vendors. The first is that you are able to reach a larger audience. There are many vendors out there that specialize in selling artwork for graphic designers, illustrators, and photographers. If you’re able to sell your artwork to one of these businesses, you greatly increase your chances of selling it.
Offer A Money-Back Guarantee
Artists should be compensated fairly for their work, and they should be able to trust that their work will be valued and bought. One way to assure them of this is by offering a money-back guarantee. A money-back guarantee means that if the buyer doesn’t like the piece of artwork they receive, they have the option of getting their money back. This way, the artist is guaranteed some measure of compensation for his work and also knows that his work is of good quality and will be respected.
Put Quality Control Measures In Place
Even though you’ve taken the steps to ensure the originality of your work, you can still end up with some pretty awful pieces of artwork. This is where quality control measures come in. Having a few people that you trust assess the quality of your work before it is sold is a great way to ensure that you’re not wasting your time or the time of the buyers. Additionally, splitting up the responsibilities of quality control between several individuals strengthens your team and allows them to focus on the job at hand without having to worry about the little details that could turn up later.
Get An Established Reputation
The more you do, the more you prove yourself to be a trustworthy and reliable entity. This is especially important if you want to market your artwork to the larger community online. Being established in your field means that you have a track record of selling quality artwork that is considered original. The more people that know and trust you, the better. In an effort to establish your reputation as a reliable entity, you could consider participating in online communities and becoming a member of forums such as: