You’ve written the book. Now what? There are dozens of ways to get the word out about your book, and much of this literature focuses on book marketing and promoting. However, it’s important to remember that just because a technique or strategy is popular that it doesn’t mean it works for everyone. In this article, we will discuss what works for online book marketing and promoting and what could be improved upon. Let’s get started.
The Basics
When it comes to marketing and promoting a book, it’s important to keep the basics in mind. The first thing to note is that you need to have a book. If you don’t have a book yet, then you can’t promote it. However, this doesn’t mean that you should just write a novel and expect people to come running. There are lots of genres, words, and ideas out there, and for whatever reason, people may not have found your book yet. You can’t make someone else decide that your book is worth reading, so you need to find a way to get the word out about it yourself. On one hand, you need to find a way to engage your audience, and on the other, you need to find a publisher. For now, though, just focus on getting a book published.
Organic Search
Depending on how advanced your SEO is, you may or may not know that you can get organic search results for your book’s name and keywords. For instance, let’s say that you named your book SEO for Dummies and you are trying to find ways to get the word out about it. If you don’t have any websites already, then you can use the free Google webmaster tools to get started with SEO for Dummies (SEO for Dummies). You can use the tool to find your book’s keywords, learn more about SEO, and track your progress. Plus, you can get suggestions about how to improve your SEO game. You can check out Google’s SEO resources for more information (https://www.google.com/webmasters/tools/).
Social Media
While SEO focuses on getting your book’s content into the hands of people who are most likely to be interested in it, social media focuses on getting people who are already interested in you or your book to talk about it. Depending on your Twitter, Facebook, and Instagram accounts, you can use these platforms to engage with your audience and get the word out about your book. For example, let’s say that you’ve written a book about fashion and you want to use social media to get the word out. Your book’s title could be a hashtag or keyword on Twitter, and you could use the account to follow and connect with people who are interested in fashion. On Facebook, you could create a page for your book. Your book’s name could be the page’s title, and you could add content such as videos, images, and more to get people to connect with your page. On Instagram, you could use the @ symbol in front of your book’s name to engage with your audience.
Keep in mind that not all forms of social media will work for your book’s promotion. For example, if you’re on Twitter and your book’s topic is fashion, you may not have the right audience on the platform. You can also use social media to follow blogs, websites, and other accounts that are relevant to your book’s topic, and you can use these accounts to find the kind of people you’re looking for. However, if you don’t have any accounts yet, then you can use Google to find the right people.
Blogging
Blogging is a great way to get the word out about your book. As the name implies, a blog is a website that is primarily written about. In the case of your book, the content could be about fashion, style, or other topics relevant to your book’s topic. Once you’re set up with a blog, you can use the platform to write and publish articles and add media such as videos, images, and snippets of text to engage your audience. Plus, you can use the platform to connect with other bloggers and influencers whose opinions you value.
Like with social media, not all forms of blogging will work for your book’s promotion. For example, if your book’s topic is fashion, then you may not choose to publish a blog about cooking or food. You can also use blogging as a way to build an audience for your book’s release. In addition to writing and publishing content, you can use the @ symbol in front of your book’s social media handles to get the word out about your blog on the relevant platforms. For instance, if your book’s topic is fashion, you can use the @FashionEcoBloghttps://twitter.com/FashionEcoBlog to connect with fashion blogs and journalists who may be interested in your book.
Guest Posting
Guest posting is when a blogger posts content (typically about a book, product, or blog topic) on another site. For example, if you’re a fashion blogger and you know that Rodee Blake often posts about fashion on Medium, then you can guest post on her site. In exchange for posting on another site, you usually get featured on the blog, get the opportunity to connect with the blog’s audience, and get the word out about your book or product. It’s a great way to build a platform and gain popularity as a writer or brand. You can use guest posting to connect with other bloggers and influencers whose opinions you value, and you can use these individuals to help you choose your book’s topic and to get the word out about your book’s release.
Press Release
A press release is similar to a blog post, but it’s optimized to work with journalists who may be interested in your book. A press release could include details about your book such as its summary, publishing date, and a brief description of the book. In addition, you can use a press release to announce new product releases, blogging opportunities, or other significant newsworthy items.
Depending on how extensive your press release is, you may want to compress it into an infographic, create a web page, or take advantage of a newsletter to distribute it to journalists who may be interested in your book. Once you’ve created your press release, you can use traditional media outlets, such as newspapers and magazines, to publish and promote your book. You can also use digital media platforms, including LinkedIn, to distribute your press release.
Traditional Media
Depending on how traditional your media outlets are, you may not want to use the internet to get the word out about your book. If you’re looking to get the word out about SEO for Dummies, then you may want to publish articles in traditional media outlets, such as magazines and newspapers. If your book’s topic is fashion, then you may want to write an article for a style magazine to get the word out about your book’s topic. Keep in mind that these articles may not work for your book’s promotion if they’re not written on topic, are not well-written, or if the publication’s audience doesn’t match your book’s target reader.
Product Launches
A product launch is when a company or brand announces a new product or service and gets the word out about it through marketing and PR. For instance, if you’re the author of a book about fashion, you may want to host a fashion product launch party where you can share your knowledge and get the word out about your book. You can use a product launch to launch a new product such as a beauty product (e.g., a skin care product) or a fitness product, or you can use the event to market your book. Some product launches may be sponsored events, such as an I Love Green Events sponsored product launch, while others may be unrelated to product launches (e.g., a pizza party). Whatever the case may be, a product launch is a good option for getting the word out about your book.