If you have always dreamed about being able to pursue a career in marketing and advertising, this might be the right time to consider doing so. The market for marketing and advertising jobs is always expanding, and with new campaigns and platforms emerging every day, competition is high. Getting a degree in marketing and advertising will not only give you the skills you need to succeed in this field, but will also allow you to connect with other students pursuing the same field and provide you with career advice.

Key Facts About Marketing and Advertising

The global marketing and advertising industry was valued at US$16.9 billion in 2017 and is projected to hit nearly $25 billion by 2027. In the United States alone, the marketing and advertising industry contributed $7.6 billion to the economy in 2018, and this figure is expected to climb to $11.9 billion by 2026.

The importance of marketing and advertising in today’s world cannot be denied. Not only do they play a crucial role in driving business revenue and growth, but they also help define a business’ culture and identity. As a result, marketing and advertising professionals often have prominent roles within a company. For instance, a 2019 study from the ADICE (American Association of Advertising Agencies) revealed that 79% of respondents held a managing role, and 71% were in some sort of sales role.

The degree in marketing and advertising will give you the skills you need to succeed in this field. Not only do you get the opportunity to gain in-demand job skills, but you will also be able to tailor your studies around the areas that interest you most. For example, if you are passionate about digital marketing, you might want to look into a bachelor’s degree in digital marketing.

What Will You Study Under This Degree

Under the marketing and advertising degree, you will study a range of topics, including marketing analytics, marketing research, and digital marketing. Additionally, you will gain experience by working on real-life projects and case studies throughout your studies. For example, you might be introduced to a client who is seeking to improve his or her brand image and are looking for help with a marketing analytics project. You will be able to demonstrate your skills by providing data-driven suggestions on how to improve the client’s marketing performance.

Degree Specialties

The degree in marketing and advertising is a broad one, and as a result, you will acquire a range of skills. Not only does it give you the opportunity to become an expert in marketing analytics, but it also provides you with the foundations for further specializations. So, while you might be qualified to enter a wide range of fields, you will focus your studies on one area and gain in-demand job skills.

Getting a Degree In Marketing And Advertising

If you are looking to pursue a career in marketing and advertising, there are a number of accredited universities that offer degree programs. However, you should put into consideration that the demand for marketing and advertising graduates is high, and getting a degree might prove to be challenging. To ensure you stand out among the crowd, you should look for a university that offers a specialized degree program in marketing and advertising. Additionally, you should look for a reputable school that values teaching and learning and that provides you with the knowledge and skills you need to succeed in the field. An ideal choice would be an accredited university that offers a bachelor’s degree in marketing and advertising. With this degree, you will not only be able to enter the workforce immediately with a competitive salary, but you will also be able to specialize in a range of areas, such as analytics, marketing research, and digital marketing. To learn more, you can click here to continue to the University of Phoenix website where you can find out more about the marketing and advertising degree and how to apply.