One of the biggest questions for every aspiring marketer is, “What should I study to be able to succeed as a marketer?” There are several courses you can take to gain knowledge in online marketing, but which one is best suited for your career advancement? We examined 6 top-rated online marketing courses, compared them, and ranked them in order of what we believe to be the most useful information for your career.
Introduction To Marketing
If you’re unfamiliar, marketing is the activity of attracting customers to your company. Marketing professionals conduct marketing research, analyze marketing data, design marketing campaigns, create content, and track the progress of those campaigns to evaluate their success.
Marketing is huge. The American Association of Advertising Agencies (4A’s) estimates that 90% of American businesses are involved in marketing, and that number is growing every year. There are also a lot of different specializations within marketing, such as advertising, marketing analytics, digital marketing, and more.
The first step to preparing for any marketing job is to determine the overall strategy for your company. You’ll need to think about what you want to achieve, consider your resources, and make a plan to get there. Once you’ve laid out your strategy, you can develop objectives and key performance indicators (KPIs) to measure your progress.
A marketing strategy should consist of far more than just a vague statement of “we’re going to market our products,” because that’s not specific enough. You need to understand how your product fits into the marketplace, what your competitors are doing, how your product can benefit your audience, and what resources you need to make it happen.
Once you’ve established your marketing strategy, you can turn to the next step and create a solid plan for marketing research. You’ll need to consider the products you’re promoting and what type of research you need to perform on those products to ensure you’re accurately capturing the market. There are three basic types of marketing research:
- Product research: Surveys, focus groups, and other forms of testing a specific product or service.
- Market research: Gathering information about buyers, buying behavior, and competitors.
- Program research: Evaluating the performance of a marketing program, strategy, or initiative.
You’ll usually need to do a bit of all of these to truly understand your market. However, you may not need to do all of them—you can often get away with program research or market research alone.
The amount of data available to marketers grows each day, and it can be difficult to keep up with all of it. To ensure you’re utilizing all the available data to your advantage, you need to set up a system for collecting and analyzing marketing data. This is vital for any marketer, but especially those who specialize in digital marketing, because that’s where the data is.
You can use various tools to collect and analyze data, including Google Analytics, Omniture, and others. Being able to find, analyze, and report on traffic, leads, and customers in near real-time is incredibly helpful in ensuring you’re always moving forward.
If you specialize in digital marketing, you’ll have to master a bit of everything related to the internet and digital marketing. You’ll need to have a solid understanding of online marketing, pay-per-click advertising (PPC), SEO (search engine optimization), conversion optimization, and email marketing.
Since the dawn of time, the internet has been a marketplace for buyers and sellers to connect and find what they want. Over the years, digital marketing and advertisers have learned to exploit this capability by strategically placing ads on websites. These ads may be displayed at the top of the page or within the content of a specific website to encourage users to click on them.
The most successful digital marketers build meaningful relationships with their audience by interacting with them on social media channels. They also monitor and analyze user behavior on their websites to ensure their campaigns are driving the right results.
Finally, we arrive at the most essential step in becoming a successful marketer: creating content. Without good content, no one will know about your product or service, and no one will know how great your product or service is. To ensure you have content, you’ll have to develop a plan and follow through on it. You can start by brainstorming topic ideas for articles or blog posts, or you can just write something completely new and never publish it before learning from experience.
To make your content more appealing to readers, you can hire an outside agency to help you develop the perfect landing page for your product or service. A landing page is essentially a web page that you pay to have built specifically for your product or service. It typically contains a compelling offer, a clear call to action (like a signup form or button), and some relevant, appealing content.
After you’ve determined the type of content you want to create, you can start developing ideas for articles or blog posts, which you can use to build and grow your audience. Remember: Content is king.
Once you’ve got some content published, you can use marketing analytics tools to track its performance. This will help you determine the effectiveness of your content and allow you to iterate and improve your content creation process.
To be completely honest, we couldn’t fit all the information you need to succeed in marketing into one article, so we’ve curated this list of the most essential information from the best-rated courses available online. We hope this article will help you succeed in your marketing career!