Marketing Analytics Grad Program Online: A Comprehensive List of Online Programs

The Covid-19 pandemic was just one of the many real-life events to disrupt the global economy in 2020. While some sectors, like travel and hospitality, were severely hit, others, like online marketing and retail, were seemingly able to continue functioning as normal. One of the reasons for this is automation – the ability to conduct business via websites, emails, and social media without the need for as many real people.

If you’re looking to continue your education while working remotely, then one option is to pursue a marketing analytics degree online. With global graduation rates at an all-time high and the world shifting to a digital sphere, online learning was the clear choice for many.

There are now dozens of reputable, accredited online bachelor’s in marketing analytics degrees. With so much information and learning resources available online, it’s easier than ever to attain a degree and gain professional recognition, regardless of where you are in the world. Here, we’ll provide you with a comprehensive list of the top online programs for a marketing analytics bachelor’s degree.


The University of New South Wales offers a special joint degree program with the Sydney Business School which leads to an accredited marketing analytics bachelor’s degree. The program also allows you to gain work experience by undertaking an internship at a firm within the business community. One of the major benefits of this arrangement is the opportunity to travel to the United States for a month during the summer vacation, which provides you with invaluable cultural insight.

University of Queensland offers a Bachelor of Commerce with a major in marketing analytics, which focuses on research and theory in marketing. The program also offers you the opportunity to follow an experiential learning pathway and gain work experience by undertaking an industrial internship. In addition to the above benefits, you will also have the opportunity to study abroad for a semester during your fourth year of study.


The University of British Columbia offers a unique interdisciplinary program which brings together business, economics, and technology to educate future influencers in marketing analytics. The 4-year program delivers a marketing analytics bachelor’s degree with a major in one of three specializations: business analytics, economics of marketing and promotions, or operations and technology in marketing. With over 20 specialized graduate programs, the university also provides you with a variety of options to continue your education and career.

Fans of Shark Tank may be interested in the University of Toronto’s Shark Tank School of Business. The two-year post-graduate program is designed for professionals who are already working in corporate finance, management, or economics. Students will work closely with leading business schools throughout the world to gain a global perspective while also learning the foundations of business analytics.

New Zealand

The University of Auckland offers an online MBA with specializations in marketing analytics and strategic marketing, as well as a standalone bachelor of science in marketing analytics. The program’s curriculum is very diverse, with over 20 courses available to you, and it also allows you to gain work experience by undertaking an internship. With close to 100 students per class, you’ll have the opportunity to further develop your professional network and gain invaluable insight from experienced tutors.

United Kingdom

London is the birthplace of analytics, so it’s no surprise that several leading UK universities offer specialized courses in the field. The London School of Economics and Political Science has established a school of marketing, which focuses on marketing analytics and social media. The London Business School also has a dedicated marketing department, which offers a full range of courses including a specialized marketing analytics bachelor’s degree. The University of Cambridge also offers a unique specialty that combines business and marketing, which is known as the Bachelor of Business Studies with a major in marketing.

The above examples are just some of the many reputable online universities which provide you with a marketing analytics bachelor’s degree. With so much choice, it’s important to do your research and consider the opportunities which suit you best. For more information, contact the universities directly or browse their websites for the most up-to-date information. Just remember, education and networking are vital if you want to succeed in this highly competitive field. With over 100,000 marketing jobs annually, the demand for qualified professionals is set to rise.