If you’re looking for a new challenge, you’ve probably considered pursuing a career in online marketing. The demand for digital marketers is projected to double in the next few years, as businesses increasingly adopt new media channels to reach their customers. To prepare for this exciting new career path, you can gain valuable industry experience by pursuing an online marketing analyst course.

An online marketing analyst course will give you the specialized knowledge you need to succeed in this exciting field. You’ll develop the skillset necessary to analyze marketing data and implement marketing strategies across digital platforms. You’ll also learn the fundamentals of marketing and analytics, including how to measure the success of marketing campaigns.

Why Pursue a Career in Online Marketing?

The job opportunities in this field are great, as there is a constant need for marketers to analyze data and provide insights for digital marketing campaigns. According to the U.S. Bureau of Labor Statistics, digital marketers may be employed by marketing agencies or businesses that develop and implement marketing strategies.

On the other hand, those seeking a career in traditional marketing may find it difficult to find employment, as many firms have gone through a digital transformation and now rely on data-driven marketing decisions.

Top 7 Online Marketing Analyst Courses

We researched and curated a list of some of the best online marketing analyst courses available, which can help you decide on what direction to take your studies. We’ve ranked the courses based on the demand for their programs, the quality of their teaching, and the availability of jobs in this field post-graduation.

1. Master of Science in Digital Marketing – The University of Southern California

The Master of Science in Digital Marketing at The University of Southern California combines coursework in marketing analytics and computer science, which gives you a well-rounded education.

This exciting online marketing analyst degree program is currently one of the most in-demand programs worldwide. It has a 99% job placement rate, with many recent graduates finding work in prestigious marketing positions such as brand managers, product managers, and advertising agencies.

The University of Southern California’s Digital Marketing Masters Program can help you gain the in-demand skills you need to succeed in this field. You’ll specialize in digital marketing analytics, build practical experience in the field, and network with leading experts in digital marketing.

2. MBA in Digital Marketing – University of Michigan

The Master of Business Administration in Digital Marketing at the University of Michigan’s Ross School of Business is an accredited MBA program that can help you gain the knowledge and skills you need to succeed in this field. You’ll have the option of taking a traditional full-time MBA, a part-time accelerated MBA, or a combination of both.

This dual-degree program blends finance, marketing, and operations—skills you’ll need to be successful in this field—with an in-demand, accredited MBA in Digital Marketing.

The University of Michigan’s Master of Business Administration in Digital Marketing can help you gain the in-demand skills you need to succeed in this field. The program’s curriculum is designed to provide you with a strong foundation in marketing, analytics, and business administration.

3. Master of Science in Marketing – San Francisco State University

The Master of Science in Marketing at San Francisco State University is designed for students seeking to specialize in marketing analytics or data science. This program combines coursework in marketing with data analytics and business intelligence, giving you a well-rounded education in this exciting field.

This program has a 100% job placement rate, with many recent graduates securing high-powered positions in firms such as Google, Amazon, and Facebook. Many classes are available online, so you can study this degree part-time, if you’re already working.

4. Master of Science in Digital Marketing – University of California, Irvine

The Master of Science in Digital Marketing at University of California, Irvine is a part-time program that can help you specialize in analyzing digital data and marketing performance. This program also offers several unique features, such as a Research Experiences for Students scheme that allows you to do extensive research and projects for your studies.

Ranked among the top 10 graduate programs in digital marketing and analytics, this exclusive program can give you the specialized knowledge and skills you need to succeed in this exciting field. Many employers will value your skills, as you’ll be able to demonstrate your proficiency in data analysis and marketing strategy.

5. Master of Science in Advertising and Marketing Management – University of Southern California

The Master of Science in Advertising and Marketing Management at the University of Southern California is a professional program that can help you develop the knowledge and skills you need for a successful career in marketing. This program is a part-time course of study that can be completed online.

This exciting online marketing degree program has a 100% job placement rate, with many recent graduates going on to work at top marketing agencies and Fortune 500 companies.

6. Master of Science in Digital Marketing – University of Kentucky

The Master of Science in Digital Marketing at the University of Kentucky is a professional program that can help you specialize in analyzing digital data and marketing performance. This program also offers a unique research opportunity, as you can do extensive research and data analysis for your studies.

This degree has a 100% job placement rate, with many recent graduates going on to work at top marketing agencies and Fortune 500 companies.

7. Master of Science in Digital Marketing – Portland State University

The Master of Science in Digital Marketing at Portland State University is a part-time program that can help you specialize in analyzing digital data and marketing performance. This program offers a distinct educational opportunity, as you can do extensive research and data analysis for your studies. This degree has a 100% job placement rate, with many recent graduates going on to work at top marketing agencies and Fortune 500 companies.

In addition to providing you with a well-rounded education, this top-notch online marketing degree will set you up for a successful career in this exciting field. You’ll have the option of taking this course in tandem with a business administration master’s degree, which can prepare you for a career in marketing management. Ultimately, your career in marketing is only as good as you make it!