Do you have an upcoming event that you’d like to advertise online? Do you want to gain more exposure and interest for your business, NGO, or social cause? You can achieve both of these goals for free, by using the right channels.
You may have heard of the ‘Shark Tank’ TV show. It’s a popular program that features entrepreneur and business people pitched to celebrity investors. One of the prominent features of the show is that almost all of the entrepreneurs who are featured there launched their businesses for free. While this is not explicitly stated in the show, the implication is that you can easily replicate their success by following their proven marketing methods.
You may wonder how you can market your event online for free. Rather than paying for ads that may not generate leads, or hiring a digital marketer to drive traffic to a sales-focused website, the answer is simpler than you’d think. You can use the exact same tactics that some of the biggest names in business (and nature) are using to great success.
Advertise On Social Media
Marketing across social media channels has become an important tool for everyone. From market research to customer engagement and brand loyalty, these platforms are a valuable asset to virtually any business. Keep in mind that while many social platforms offer free basic accounts, you’ll need to pay to gain full access to the most popular ones.
In terms of marketing your event online, the first step is to establish a presence on social media. To gain more traction and encourage individuals to share your content, you should consider using platforms such as Twitter, Instagram, and Facebook. You may also want to create a YouTube channel to feature videos of your events and excursions. Finally, be sure to connect with other individuals on social media who are engaged in the same cause, mission, or niche as you.
Join Online Communities
Another useful tool for those looking to market their event online is social communities. These are online platforms where people with shared interests can come together to engage in conversation, share content, and build strong connections. Depending on your target audience, you may want to join platforms such as business-specific forums, political groups, niche social networks, and more.
Since social communities are such a valuable tool for gaining exposure and connecting with like-minded people, it’s essential that you develop a presence there. To do this, you can start by sharing content that is relevant to your niche, and then gradually build up your profile so that you can engage with individuals who share your interests. Remember: Everyone in your target audience is a potential customer, ally, or source of valuable information. By simply being a relevant member of these communities, you’ll gain credibility and visibility in your industry, and make powerful connections that will help you achieve your goals.
Create Blog Posts
Blogs are a great way to build credibility and authority on your website. If you’ve never written one before, it may be a bit challenging to know where to start. To get yourself familiar with the process, you can write blog posts about anything that is relevant to your niche. Plus, you can use the platform to attract, engage, and inspire potential customers. To build a following and gain credibility, consider creating informative and well-written blog posts about industry-related topics. Building trust and credibility through informative and interesting content is one of the best ways to attract potential customers. When done right, blogging can be a very effective tool for marketing your event online. Be sure to feature your event on your blog, and link to your website in case readers want to learn more.
Attracting Attention Online
The attention of online audiences is an important asset to have, especially when marketing a brand or business. When used properly, online media can do wonders for drawing in potential customers and creating interest in your product or service. To get started, you can simply type in a few key words or phrases that describe your event into a search engine (such as Google). Then, you can read the results to see if there are any articles or posts that feature your search terms. If so, then great! You’ve found a potential source of online traffic and engagement that might translate into interest in your event.
If, however, you can’t find any results related to your search terms, then it’s time to revisit your keyword choices and try again.
Use Email Marketing
If you’ve created a business website or blog, then you already have a platform to connect with potential customers. To gain more traction, you can use email marketing to promote your event. Even if you’ve never done this type of marketing before, it’s a simple process that can be managed by anyone with a basic knowledge of HTML. You can click here to see an example of a free email marketing service from HubSpot.
To start, you’ll want to define a target audience and keywords for your campaign. Then, you can take a step back and review your list to make sure that they are indeed interested in your content. You can follow up with a series of emails to introduce your event and gain interest. This type of marketing is free until you reach a certain conversion rate (i.e. the number of leads that become paying customers). Then, you’ll need to decide how you’ll charge for the service. You can also tie your email marketing to a promotion code, or a discount to encourage click-throughs.
Run Facebook Ads
If you’ve got a business page on Facebook, then you can run ads to promote your event. The benefit of doing this is that you can target your audience based on demographics, interests, and more. To start, you can create a campaign with a clear objective. For example, you can choose to reach people in San Francisco, CA who are interested in food trucks, or you can target those who like classic rock music and live in Birmingham, AL. You can choose to target individuals who are specifically looking for a certain type of offer, or you can choose to engage with your audience at large.
Once you’ve got your ad set up, you can begin to test different tactics. To gain more insight into how effective Facebook ads are, you can look at the engagement rates and conversion rates. Many advertisers report an average click-through rate of about 1 percent, and conversion rates of around 0.2 percent. Though these are not spectacular numbers, it’s still a great deal of traffic and engagement that you’d be willing to spend on a marketing campaign.