If you’re looking for a simple answer to the question of “why should I hire a marketing agency?” You might be tempted to say, “less overhead,” or, “I can get the same results for less money.” But, to tell you the truth, a simpler answer doesn’t exist. Every company is different and has different marketing needs, but the answer is generally the same – because they can take care of all the logistics and worry about getting the right results while you focus on growing your business.
Hiring a marketing agency comes with its own set of unique advantages. First and perhaps most importantly, having an agency manage your PR efforts means you never have to worry about pitching the right media contacts nor doing cold-calling to land new accounts. Pitching journalists is time-consuming and, oftentimes, the result of hard-won relationships that can be difficult to maintain. One of the main perks of having an agency handle your PR is that they get to pitch a variety of different outlets that they have connections with, which keeps your efforts focused and maximizes your exposure. Finally, the last thing you need is to worry about getting the right results when you’re already stretched too thin – having an agency take care of PR for you frees up time to focus on what’s important to you.
Marketing Agencies Are The Best At Utilizing Modern Technology
The days of doing all the basic marketing and PR manually are gone. Now, more than ever, you need to be utilizing every technological tool at your disposal to make your efforts more effective. To this end, marketing agencies are the perfect match for you, as they get to utilize the most cutting-edge technology and the latest techniques to grow and promote your business.
To give you an idea of what kind of technology marketing agencies are utilizing, here’s a short list:
- Blogging platforms
- Social media platforms
- Digital marketing software
- CRM (Customer Relationship Management)
- Web design
- And many more…
In general, a marketing agency will have the skills to get your product in front of the right audience – and then monitor and analyze the results of your ad campaign. They will be your eyes and ears on the ground, making sure you’re always aware of what’s working and what needs to be changed.
They Have A Thicker (i.e., More Experienced) Skin
When it comes to marketing, some companies have the skills and the network – they have “thicker” skins – while others do not. If you’re new to the game, it can be challenging to establish trust with various media contacts and marketing agencies alike, especially if you’re looking for high-quality results. Naturally, you want to work with someone you can trust; someone who has your best interests at heart. While you might be tempted to go with the first company you find that is “open to negotiation,” it’s often best to go with the agency that has a proven track record and can, therefore, be trusted.
When you’re a start-up, every dollar counts. So, naturally, you want to spend as little as possible on marketing and PR. Now, it’s important to note that not all low-cost agencies are created equal. Some agencies that provide value-added services might end up costing you more in the long run. However, for the most part, marketing without a quality agency behind it is simply not worth it. Having a cheap agency only pushes you deeper into trouble – especially when it comes to digital marketing, which is so often targeted by scammers – so it’s best to avoid these agency types altogether.
The vast majority of small businesses do not have the budget nor the network for a traditional PR campaign. However, that doesn’t mean that they can’t still benefit from increased exposure. After all, quality digital content can still reach a wide audience without the cost or the hassle of a traditional PR campaign. While it might not be possible for every business to have a million-dollar Instagram account to showcase their products, every business can have a blog to complement their website and attract potential customers to it. Through a well-executed blog, you can increase your credibility as an expert in your field and gain valuable feedback that you can use to improve your product or service.
If you need something that is personalized, whether it’s a logo designed for your business or a website built with your company’s specific needs in mind, then you should consider hiring a marketing agency. Rather than going with the first company that offers to build your website or design your logo, take the time to do some research and find the best agency for the job.
If you’re looking for a fresh take on how to market your product, then you should consider going with a creative agency rather than a traditional agency. These agencies might pull ideas and strategies from all over the place, so you’ll definitely see something new. Plus, the most creative agencies will have a knack for coming up with inventive ideas that are, often, cheaper than what you’d normally pay for a standard marketing package.
In a world filled with uncertainty, it’s always a good idea to have backups. When it comes to marketing, having different platforms and strategies for different types of products can help ensure that you reach your audience even if one of your platforms or strategies fails. An agency can help you with the research and the rollout for each new strategy, so you don’t have to worry about being hit by a viral outbreak or a new competitor.
Of course, as mentioned earlier, every business and every marketing plan is different, but when it comes to results there’s usually no mistaking them. If you’ve worked with a particular agency in the past and had good results, then you can bet that they’ll continue to provide good service and results; hopefully, with new strategies and platforms that you can’t even dream of.
As you can see, there are many reasons why you might want to hire a marketing agency. Just remember to do your research and pick an agency that you can trust – it would be a shame to waste your time and effort working with an unreliable agency.