How to Market a Product Online Through a Blog

If you’re reading this, I assume you’re looking for tips on how to market a product online. If that’s the case, then let’s get started.

Find The Perfect Niche

When you’re first getting started, it’s important to pick a niche and run with it. It’s important to pick a niche because there are already people in it who are looking for exactly what you’re offering. This is important because instead of starting from scratch, you can gain credibility with the existing members of the niche.

Take an example of a weight loss blog. The owner of this blog decides to target men who want to lose weight. As a man who wants to lose weight, you are already in the right place. More importantly, if you’re reading a weight loss blog, you’re already taking the step of investigating the topic, which is the very first step to buying whatever is being sold online. So the owner of the blog can rest assured that she’s serving the right audience and pitching the right products.

To find the perfect niche, you can use free blogging platforms like Google Blogger. You can use these platforms to test out different ideas and gain experience. Once you find the right niche, you’ll be able to build a profitable blog very quickly.

Create Killer Content

When you have a blog built out, the next step is to create killer content to attract and retain customers. In the case of the weight loss blog, the owner should try to come up with something new and useful for the audience she’s targeting. For instance, she could write an article about the most efficient way to lose weight. Or she could write an article about the psychology of losing weight, convincing the audience to believe that this is a topic that they might be interested in.

The main point is to create content that will keep the reader engaged and coming back for more. If you can do this, you’ll be able to dramatically increase the likelihood of converting this audience into paying customers. For more on content marketing, check out this extensive list of useful tips.

Make Money With Affiliate Marketing

Another way to make money from a blog is to become an affiliate marketer. An affiliate marketer is a person or a company that promotes products (such as a web hosting service or software) for others. When a potential customer clicks a link or purchases a product that’s been promoted on a blog, the blog owner makes a commission.

To become an affiliate marketer, you’ll need to find products that you can promote on your blog. Once you’ve done that, you can design a banner for your blog that promotes these products. When a potential customer clicks on your banner or purchases a product that’s been promoted on your blog, you’ll earn a commission.

Use Pay-Per-Click Advertising

As we mentioned before, the ideal scenario for a blog owner would be to connect with an audience that has a steady income and wants to spend it on cool gadgets and tasty foods. One way to tap into this audience and create sustainable revenue is to use pay-per-click advertising. With this form of advertising, you only pay when someone clicks on a link or buys a product that’s been promoted on your blog. So the more you write, the more you’ll make with this form of advertising. It’s a win-win!

The great thing about this form of advertising is that you don’t have to have a massive following to get started. All you need is a blog with decent traffic and a credit card. To find out how much income you can make, simply log into your Google Adsense account and check out the “Cost-Per-Click Report”. It’ll tell you how much you’ve earned and how much you need to earn to hit your target number. From there, you can determine how much you want to spend on pay-per-click advertising.

Use Showrooming

Another big mistake that newbie bloggers make is to think that just because they have a blog, their readers have to visit the blog every day to get the news. While this might have been true back when the internet was in its infancy, the world has changed. Most people get their news from social media platforms like Twitter or Facebook. If your blog is missing important content on a regular basis, especially if it’s been a while since your last post, your readers will eventually stop showing up and go elsewhere for their information.

To combat this problem, you could try using showrooming. When showrooming happens, a consumer views or “shines” a product in-store before buying it. This is especially beneficial if there’s something wrong with the product, which most likely there will be if it needs to be shown.

The great thing about showrooming is that it allows you to test out new products before buying them. If you have a Google account, you can use the Google Play Store to check out products that you’ve heard of or seen in-store. Many people use Google Play Store to discover products before buying them, and it’s a fantastic tool for the purpose. Just remember: If you buy a product that you’ve discovered on Google Play, you’ll have to wait a whole year before you can return it.

As you can see, there are a few different ways to make money from a blog. Once you’ve created a profitable blog in a niche that you’re passionate about, the sky is the limit as to how much money you can make. From there, you can use the money you’ve made to invest in more tools, gain more subscribers, or do both.