If you’re reading this, I assume you’re either interested in starting an online business or are already doing so and want to try marketing your brand online.
The good news is there are a plethora of marketing tactics and tools that you can use to gain tons of traction and make your business successful.
In this article, I’ll walk you through the steps that I took to market my own online store as well as the brands that I’ve helped grow and prosper.
Find Your Niche
If you’re reading this, you’re probably either interested in starting an online store or are already doing so and want to try and market it.
No matter which, you need to find your niche. What are you good at? What do you enjoy doing? What subject matter do you know more about than anyone else?
Think of all the topics that you could potentially cover. Maybe you’re an expert in corporate governance or SEO. Or perhaps you enjoy painting or have a creative eye for design. Whatever it may be, find your passion and see where it leads you.
Once you’ve found your niche, you can start to formulate a strategy to carve out a niche for your business.
Find Your Audience
Just because you’ve found your niche, that doesn’t mean that you know who your audience is. You need to do some market research in order to figure that out.
The first step in this process is to put yourself in your audience’s shoes. Why should they buy your product or service? What problems are they experiencing that your product can solve?
You can use a tool like Google Trends to easily find the popularity of any niche or subject matter. Just type in your niche or the name of your product and you’ll see a trend chart that visualizes the popularity of your topic over time.
You can also use tools like Google Search Console to track and analyze your searches. This tool allows you to see what keywords are driving traffic to your site as well as track the clicks on those keywords.
Now that you’ve got an idea of your audience’s problems, you can start to think about how you’re going to solve them.
Develop a Brand
Your brand is everything about your business. It represents what you stand for, who you are, and what you’re all about. The key to building a solid brand is to find your voice and make it sound unique. Do you have a sense of humor? Are you the friendly type who enjoys chatting with customers? Do you want to inspire people to follow your lead?
Find a way to speak to your audience and express these qualities and you’ll be able to create a brand that they’ll remember and connect with.
Build a Community
You’ve got an audience. You’ve found your niche and you’ve formulated a strategy for the next steps. What’s next?
You need to build a community. This could be a group of people on social media, a blog, or a forum. It depends on your target audience. You can also use a tool like Facebook’s Growth Team to help you get started.
The goal of a community is to provide a space for your audience to come together and engage with you. Create a space that you know your audience will love. Make it a place that they want to be a part of.
You can also use communities to engage with your customers. Create a space for users to discuss your product or service, or just whatever topic you choose. You can even create themed communities around a certain product or service that you sell. Engaging with your audience on a deeper level and allowing them to feel like a part of something bigger is a huge win.
Use Digital Marketing To Get People To Know, Like, And Trust You
Traditional marketing has always been about getting people to know, like, and trust you. However, in today’s digital world, it’s all about gaining credibility and building an audience. It’s important to note that not all digital marketing is created equal. You need to have a plan and know what you’re doing in order to get the best results from your online efforts.
If you’re just jumping in without a plan or strategy, you could be wasting your time and effort.
To build credibility and have people trust me as a source of information and advice, I’ve had to do a lot of research and work to ensure that my content is of the highest quality.
Over the years, I’ve learned what works and what doesn’t work in SEO. I’ve also learned which strategies get you results and which ones might appear to be working but actually don’t. Finally, I’ve learned which tactics get me results quickly and which ones I should try and avoid.
The truth is, you can’t always expect results right away. It might take some time to see the full effect of your efforts, but with patience and determination, you can succeed in your venture.