What is Marketing 4.0 and How Can You Use It to Grow Your Business?

Marketing 4.0 is a paradigm shift from the 3.0 version, which itself was a massive overhaul from the 2.0 version. It is a whole new way of thinking about marketing as a service, or MaaS for short. It was first coined by Venngage in a blog post on the future of marketing in 2021 and has since taken over the marketing world.

If you’re reading this, I assume you’re either a marketer yourself or someone who is highly familiar with the field. If you’re unfamiliar, don’t worry, we’re going to walk you through the basic building blocks of Marketing 4.0 so that you can get started applying the principles of this new way of thinking to grow your business.

1. Strategy

This is the most critical piece of any marketing plan. If you’re just starting out, it’s a good idea to take the time to plan out the overall strategy for your marketing efforts. Think of it as a road map for your marketing campaign. The concept is to have a clear picture of where you’re heading, and how you’re going to get there. This isn’t something you do at the last minute, throw together a few hashtags and see what happens,

You need to have a clear idea of what you’re going for. Are you looking to attract a certain audience? Are you looking to grow your email list? What platforms do you choose for your outreach? Once you have your strategy laid out, you can start to build your plan around it. The best strategies are well-thought-out ones that take into account what you already know about your target audience. If you know that they are mostly likely to visit certain websites, you might want to start your campaign there.

2. Measurement & Analysis

Measuring and analyzing marketing results is vital to any marketing plan. Without clear metrics, it’s hard to tell if your campaign is successful or not. The concept behind this is simple. You need to be able to track the results of your campaign, so you can determine whether or not it was a success. This doesn’t mean that you need to measure every single marketing activity you undertake, but it does mean that you should be measuring the results of your overall plan. To learn more, we recommend you read this excellent guide to basic marketing metrics.

3. Creative

Creative is all about bringing your unique personality and voice to your marketing. What does that mean? It means that no two pieces of marketing are ever the same. Even though you might use the same methods to reach your audience, your creative approach should make it different. If you’re struggling with this, ask yourself “How can I make this piece of marketing stand out?” and then go about answering that question. Creative includes everything from the way you design your logo to the type of content you use during your campaign. It’s also about using your existing skills and knowledge to create unique materials that will catch the attention of your audience.

One of the best parts of Marketing 4.0 is that it doesn’t require you to learn a new set of tactics. Even if you’ve been doing everything by the book up until now, this is a good opportunity to try something new. The main difference is that you’re taking a more strategic approach to your efforts, so you’re learning how to target the right audience with the right message.

4. Implementation

Strategy and creative can only get you so far. Once you have a clear picture of what you’re trying to achieve, you need to start putting plans into action. You can’t just sit back and wait for the magic to happen. In order to see real results, you need to be engaging with the world and rolling out your strategy. The key to successful implementation is to have a plan for every step of the way, so that you don’t find yourself in a situation where you’re forced to improvise. This last part can feel risky, especially if you’re just starting out, but you should always be willing to try something new. That’s how you grow.

Marketing 4.0 is a whole new way of approaching marketing, and quite frankly, it can feel a little weird at first. It doesn’t come naturally to everyone. The key is to take time to adjust to the idea that marketing isn’t about coming up with the best strategy and then executing it perfectly. Instead, it’s a process of continual learning and improvement, which you can start by getting in touch with us today!