Get ready to study marketing in a new way with the 11th edition of How to Get Marketing. Not only does this guide provide you with detailed analysis of the marketing landscape, it also helps you discover new opportunities and approaches. Best of all, you can learn all this from the convenience of your laptop, tablet, or smartphone. When you’re finished, you’ll have an invaluable guide to help you make the most of your marketing endeavours.

The Modern Approach To Marketing

If you’re a marketer looking to modernise and simplify your approach to marketing, then this edition of How to Get Marketing is for you. Thanks to the rise of social media and digital marketing, marketers now have unprecedented access to customer and prospect data that can be mined to drive high-quality, targeted marketing initiatives. The digital marketing landscape has also shifted to focus more on performance rather than volume, meaning that marketers now have the ability to target individual groups of people rather than broad swathes of the general public. Analytics and modernisation have fundamentally changed the way we think about marketing, and this guide helps you take full advantage of this shift.

This edition of How to Get Marketing includes a complete chapter on digital marketing, and it sets out the fundamentals of content creation, performance marketing, and e-commerce for marketers looking to take their knowledge and skillset into the digital sphere. The guide also gives you the opportunity to develop your understanding of digital marketing by applying what you learn to real-life examples that allow you to see how key principles apply in practice. This approach means that you can gain valuable hands-on experience while also mastering key concepts.

An Evolving Guide To Market Research

The purpose of market research is to gain as much information as possible about customers so that you can tailor your marketing and sales activities to meet their needs. Therefore, it makes sense that the 21st century edition of How to Get Marketing would put an emphasis on evolving with the times. The guide offers a broad overview of market research, including definitions and classifications, and then dives into how to carry out market research and analyse the results. Thanks to the explosion of digital marketing and data in particular, market researchers now have access to a wealth of information about customers that can be mined for valuable insights.

This guide also helps you learn how to use digital channels and tools for market research, and teaches you how to integrate these tools into your workflow. With the click of a button, you can pull together the perfect analysis of customer behaviour – from online reviews to social media engagement to site traffic and more – and then use that information to inform your marketing decisions. In addition to outlining the essential steps to take, this guide shows you how to set up shop online so that you can quickly and efficiently pull together your research while staying within familiar playing fields. For those looking for a one-stop-shop for online marketing, this guide is for you.

If you’re looking for an easy-to-follow guide to understand and maximise the power of social media to grow your business, then How to Get Social Media Marketing is for you. This guide by MarTech Marketing Technologies provides you with clear and simple steps to follow, regardless of your experience, so that you can launch and prosper in the wonderful world of social media marketing.

Key Takeaways

Whether you’re just starting out or you’re looking to refresh your knowledge, these key takeaways will prove beneficial.