Marketing is important. Without it, you don’t have a product to sell. But there is so much more to it than just advertising and marketing. There are many tasks that need to be handled when marketin
Gathering Consumer Intelligence
One of the most important things in marketing is understanding your consumer. If you want to know what they want, you have to ask them. One way of getting this information is by doing market research through surveys. However, these surveys only give you a limited view into what your consumers think. To get the complete picture, you need to gather consumer intelligence (or intel for short).
Intel is important because it provides you with a holistic view of your consumers. If you know what they want and need, you can develop products that satisfy their demands. You can even go a step further by creating products that they didn’t think of. For example, if they are not using laptops, but you are sure that they would want one, you can create a survey that aims to find out what they want in a laptop.
Planning And Organizing Ads
After you have collected consumer intel, you need to plan out your ads. Just putting up a few ads here and there is not going to cut it. You need to plan out a strategy and implement it thoroughly. Don’t just rush into advertising, thinking that it is a silver bullet that will solve all your problems. Without a proper strategy, you are wasting your money and, most importantly, diminishing the impact of your ads. Planning is essential because it takes the mystery out of showing up your ads to potential customers. You will know exactly what you are doing and, more importantly, why you are doing it. Planning also sets you up for success because it provides you with a realistic view of what you are capable of.
Creating Sales Presentations
Once you have your ads planned out, you need to create sales presentations. A sales presentation is simply a pitch that aims to convince a potential customer to buy your product. The presentation should be concise, but thorough, and cover all the necessary details for the customer to understand and agree with your proposal. The presentation should also be easy to understand and remember.
Sometimes, there is simply too much information to fit into a single presentation. In these cases, you can use a slide deck, which is essentially a series of slides that contain all the necessary information. You can use one of the many free slide presentation software tools available online to create and present your slides.
Analyzing Traffic And Performance
Now that you have your ads planned and presented, you need to analyze the results. Did your ads bring in the customers that you were aiming for? Did they convert at the rate that you were hoping for? Only by analyzing traffic and performance can you truly determine the effectiveness of your ad campaign. The analysis should include but not be limited to the following:
- Number of visitors (or potential customers)
- Traffic source (organic or paid)
- Conversions (become a customer)
- Average order value (these figures should reflect the lifetime value of a customer)
To make your ads stand out, you need to ensure that they are responsive. A responsive ad is one that adapts to the screen size of the user. So if the user is on a desktop or laptop, you want the ad to be displayed in a way that suits them. But if they are on a tablet or mobile phone, you want the ad to fit the screen size perfectly.
You can use several tools to test the responsiveness of your ads. One of the most popular tools is Google Mobile Ad Receptor. With this tool, you can record yourself viewing an ad and then observe how the ad behaves on your smartphone. This tool can be very helpful in identifying any compatibility issues that you may have with your mobile device and the ad network that you are using. If you are having problems, go through the trouble shooting guide that the tool provides.
Measuring Brand Awareness
Another important aspect of marketing is measuring brand awareness. Simply put, brand awareness measures how familiar your consumers are with your brand name. The most popular method of measuring brand awareness is through Google Brand Search. Using this method, you can enter a brand name in the search bar and receive a variety of results, including websites, blogs, articles and so much more. You can choose any of these results to find the exact spot where your brand name appears. Then, you can use copy and paste to pull that particular article into a word document for reference.
Another method of measuring brand awareness is through social media. You can use social media to follow and connect with individuals or groups that are associated with your brand. By doing this, you can gain access to valuable information about your brand, as well as receive feedback from customers and other experts.
Being able to manage all your marketing tasks online provides you with several advantages. From collecting and analyzing data to creating proposals and presentations to reviewing the results of your efforts, you can do all these tasks, and more, from the convenience of your home or office. In addition, working online means that you can take your work with you, wherever you may be. While this may not seem like a major advantage, getting paid to take your work with you is.