The traditional way of doing business is evolving, and quite a few companies are realizing the value of effective digital marketing.
What is digital marketing? It’s basically marketing campaigns across different digital platforms (websites, blogs, social media, email, and more).
To succeed in this channel, you need to consider a few key areas, including strategy, performance, and results.
You start with a strategy, which is simply putting your plan into action. Without a clear idea of how you’ll measure the success of your plan, it’s hard to say if it was a good idea or a bad idea to begin with.
To set a strategy, you need to consider various factors, including your goals, target audience, and resources. A typical marketing strategy includes identifying the channels through which you’ll reach your target audience, developing content for publication through these channels, and measuring the success of your plan through the analysis of results.
To monitor the performance of your strategy, you need to consider various factors, including the number of people exposed to your content, the number of people who click on your links, and the number of people who convert (i.e., become potential customers).
You can use various tools to measure the performance of your digital marketing strategy, including Google Analytics, which we’ll discuss in more detail in the next section.
To evaluate the success of your strategy, you need to consider various factors, including the number of people who visited your site, the amount of content you produced, and how much money you spent on advertising and other marketing efforts.
You can use various tools to track the results of your strategy, including Google Analytics, which we’ll discuss in more detail in the next section. However, you should keep in mind that not all results can be measured easily. For example, the increased traffic to your website is a clear indication of the success of your strategy, but how many of these people actually turned into paying customers is harder to quantify. Things like brand awareness, favoritism, and word-of-mouth marketing are all very hard to measure.
One of the biggest differences between digital marketing and traditional marketing is that there’s almost no limit to what you can measure with digital marketing. This makes it much easier to track the results of your campaign and make necessary adjustments as you go along. If you’re looking to measure the success of your marketing strategy and aren’t entirely sure which areas to focus on, choose the ones that you think will have the greatest impact. Then, you can use the rest of the data to refine your strategy.
Remember: Digital marketing is a living, breathing entity that evolves alongside you and your business. In order to succeed in this space, you need to keep up with the times, stay ahead of the curve, and adjust your strategy as necessary. This way, you’ll be able to continue to reap the benefits of digital marketing to grow your business.
Setting Up Google Analytics
If you’re looking to measure the performance of your digital marketing strategy, you need to set up Google Analytics. Analytics will give you a comprehensive view of how your visitors are interacting with your website. It provides you with information on what content is most popular, how often people visit your site, and what keywords they’re using to find you online.
To get started, simply visit this website and register for a free account. Then, you can set up your Analytics tracking code on your website.
Why should you set up Google Analytics? It provides you with a lot of useful information that you can use to better understand your website’s visitors. You can use the site’s reports to get an idea of how visitors are finding your website, the percentage of new versus returning visitors, and the countries your site is currently attracting attention in. Additionally, setting up Google Analytics allows you to track the performance of your website and optimize it for maximum results.
Setting Up Other Marketing Tools
If you want to track the performance of your strategy through the mediums of social media, email, and display ads, you need to set up a dashboard in your CRM (customer relationship management) software just for that.
To start, you’ll want to set up a Google account in your CRM software. Next, you can log into your dashboard and add your social media accounts (i.e., Twitter, Instagram, etc.). Then, you can set up email marketing and optin forms, which are necessary for sending out promotional material and collecting leads, respectively. Finally, you can choose the ads you want to run, set the prices, and monitor the performance of your display ads. (You can’t set up a Google Ads account in your CRM software, but you can use a 3rd party tool like Optimizely to set up A/B testing or conversion tracking.)
By using tools like Google Analytics, you can easily track the performance of your marketing strategy and make necessary adjustments as you go along. This way, you’ll be able to continue to reap the benefits of digital marketing to grow your business.
Measuring The Success Of Your Strategy
Once you’ve set up the tools that you need to track the performance of your strategy, you can measure the success of your approach according to a few criteria, including the number of people who visited your site, the amount of content you produced, and how much money you spent on advertising and other marketing efforts. (Keep in mind: You can’t measure everything. Some results, like word-of-mouth marketing and brand awareness, are very hard to put into quantifiable terms.)
One of the best things about measuring the success of your strategy with Google Analytics is that you don’t need to keep any records manually. Thus, you can simply check the numbers to see how effective your strategy was.
You should regularly check the numbers using the key performance indicators (KPIs) in your Google Analytics dashboard to ensure that you’re heading in the right direction. Then, you can make adjustments to your strategy as necessary.
For example, if you notice that your click-through rate (i.e., the rate at which people click on ads or affiliate links) is decreasing, it may be a sign that your readers don’t find your content as interesting as you think they do. You can try re-creating content that is more appealing to your audience or experimenting with different kinds of ads to see which ones bring in the most revenue.
As you can see, Google Analytics makes it much easier to track the results of your strategy and make necessary adjustments as you go along. This way, you’ll be able to continue to reap the benefits of digital marketing to grow your business.