You’ve probably heard of the power of social media, especially when it comes to marketing, and you may be wondering how you can use social media to market your website.
The truth is, there are many platforms out there that you can use to gain millions of potential customers, and our guide will tell you exactly where to focus your attention to get the most results from your investment in web marketing.
What Is SEO (Search Engine Optimization)
SEO, or Search Engine Optimization, is the process of getting traffic from the organic or natural search results on search engines like Google, Bing, or Yandex. In simpler terms, SEO is the process of helping your website appear on the front page of search engines when someone searches for your products or services. SEO can also help with getting visitors to click on your website and make a purchase or join your email list.
The SEO process begins with understanding what your customers are searching for. You can use tools like Google Analytics to find this information and track it over time. With this information, you can then develop a strategy to improve your SEO. Bear in mind that SEO is a long-term, continuous process and not a one-time effort. It takes time to see results.
Why Is Social Media Important For Marketing?
When it comes to marketing, many businesses overlook the importance of social media. They think that because they have a website, they don’t need to bother with social media. They’re wrong.
With nearly everyone having a phone, tablet, or laptop, the world is literally at your fingertips. Whether you’re working or playing, you can easily access social media platforms like Facebook, Twitter, and Instagram. For businesses, this means that customers can easily find and connect with you online.
With customers connecting with you online, you’re able to engage with and retain them by providing valuable information, offering excellent customer service, and establishing yourself as an expert in your industry. All of this happens effortlessly through digital means.
How To Use Social Media To Market Your Website
Now that you understand the importance of social media in marketing, let’s get into the nitty-gritty of how to use social media to market your website.
Start With Video
While text-based content is important, nothing speaks more effectively to potential customers than a powerful video with a call-to-action (CTA) button.
In the age of video, users can quickly become desensitized to content. If you’re new to video and not certain how to create compelling content, consider taking a class or reading a book on the topic. Videos that present a clear and concise value proposition with a call to action are more likely to compel viewers to take some form of action, whether it’s signing up for a free trial, making a purchase, or subscribing to your email list.
Content IS King
One of the most important things you can do to market your website is to create compelling, high-quality content that will keep your audiences coming back for more.
You wouldn’t make the same investment in radio ads if you knew it wasn’t going to pay off. The same goes for web pages. Videos are great, but you should also consider investing in articles that provide valuable information, often referred to as ‘long-form content’.
Guest Blogging Is A Great Way To Generate Leads
Another way to generate leads is through guest blogging. With guest blogging, you’ll write content for other websites with the aim of growing your website’s audience. In return, you’ll receive free content that will promote your business. It’s a win-win!
Guest blogging isn’t just about promoting your business. You can use the opportunity to establish yourself as an expert in your industry by contributing useful, valuable content that will help other businesses succeed. When executed correctly, guest blogging can provide incredible benefits to a business, including improved SEO, brand awareness, and the generation of leads.
There are many benefits to guest blogging, but if you want to take advantage of this opportunity, make sure that you establish yourself as an expert in your industry. Give helpful, valuable advice and tips on how others can improve their business. Keep your content focused and concise, and contribute to quality publications that are already popularly-recognized in your industry. Remember: the more you contribute, the more you’ll receive in return!
Create A Marketing Plan
A good plan is essential for a business, whether it’s marketing or sales. Without one, you’ll never know if you’re heading in the right direction or need to make a detour.
To help you better understand what to expect from your SEO efforts, we’ve compiled a list of the top 15 digital marketing trends that are set to roar in 2021.
Keep this information in mind as you develop your marketing plan for the next year. It will help you track your progress and predict future success. Plus, it’ll serve as a reminder of the ever-evolving world of marketing and tech. The trends below are just the beginning, but with each new year, the world of digital marketing will continue to evolve, change, and grow.
1. Authentic Long-Form Content
In 2020, we saw the rise of the long-form content experiment. While shorter articles saw a resurgence in popularity, social media platforms like YouTube and Facebook continue to prioritize longer forms of content.
The appeal of shorter content is that it’s easier for users to consume in large quantities. If you’re looking to retain your audience, consider producing longer forms of content. These pieces can range from a few hundred words up to a few thousand. They may even be an entire blog post!
2. Video Content Is On The Rise
If you’re not a fan of writing, consider that many people find value in video content. Users are able to quickly consume video content on their smartphones, tablets, and laptops. It’s easy for customers to share videos among family and friends, further expanding its reach.
The benefits of video content for marketing are numerous. From illustrating a point to creating a short tutorial, videos can help customers better understand your product or service. You can also use video content to showcase employees, your facilities, and the value you offer.
3. Personal Branding Is On The Rise
In a world where everyone’s a brand, the branding of your employees becomes essential for marketing your business.
Many businesses overlook the importance of their employees’ branding. Even those that focus on employee branding, often limit it to a company logo and the design of business cards or letter heads. However, with the rise of the ‘gig economy’ and freelancing, the branding of employees and the value they bring to the organization is greater than ever before.
To best serve your customers and establish yourself as an expert in your field, you’ll want to develop a personal brand for yourself. This is easy to do, and with a little bit of planning and investing in the right tools, it’s even possible to do it remotely. If you’re looking to create a brand for yourself, start with your name. Think of a brand that embodies who you are. What does your name mean to you?
4. Product Hunt And Geekbench Reviews Matter
While most people think of social media when it comes to marketing, it’s important to remember that these platforms are not just about posting content.
For a business to succeed on social media, it must first establish itself as a reliable, valuable source of information people need in their lives. This is achieved through content that is both accurate and useful.
You can also use social media to gain insights into how people are interacting with your content. Product Hunt is one of the biggest review websites for digital goods, and it is entirely focused on software and mobile apps. If you’re looking to attract new customers and gain a larger audience, consider contributing your products to Product Hunt for a potential review.
5. Customer-First Is The Key
In the past, businesses were operated with the goal of making as much money as possible. In today’s digital age, this is known as “vanity marketing” and it has been completely eradicated. In its place is a new approach to marketing called “Customer-First.”