If you’re looking to create a short video to promote your business, you’ve come to the right place. In this article, you’ll learn everything you need to know about making a marketing video in just 5 minutes.
What Is a Marketing Video?
To put it simply, a marketing video is a short video that you would use to encourage people to do something. Maybe you want them to visit your website. Maybe you want them to buy your product. Maybe you want them to call you. Whatever the case may be, a marketing video is a short film that you make to persuade someone to do something.
Why Is a Marketing Video Different From a Product Video?
A product video would be used to showcase your product. Typically, product videos are longer than marketing videos and include additional features. However, a product video would be used for a specific purpose — to sell a product.
A marketing video is used to build a relationship with the viewer. As a business owner or entrepreneur, you’re always looking for ways to build a brand for your company. Having a short video on your site that can be used to introduce yourself or your company is a great way to do that. A marketing video is often times used to introduce a new product or service, so you could say that a marketing video is a tool to generate interest in your product or service.
Why Should You Make a Marketing Video?
It’s always best to approach marketing from a strategic standpoint. Sometimes, you need to do A/B testing to see what works best for your particular audience. With a marketing video, you can experiment with different styles and camera angles to see which ones get the best results.
Additionally, creating a marketing video gives you the opportunity to tell a much longer story than you could in a typical blog post. With multiple clips from different angles, you can show how your product or service can be used to solve various problems. And, if you’re looking to gain credibility with your viewers, creating a video showcasing your expertise in the field can definitely help.
Last but not least, videos are great for SEO. When a search engine sees that you’ve created a video to complement your website content, it will give your site a boost in the rankings. So, if you’re looking to increase your traffic, build a small marketing video library on your site.
How Do I Make A Marketing Video?
Like most things in life, there is a correct way to go about making a marketing video, and then there is a really quick way to do it.
The quick way to make a marketing video is to download a free trial of Vidyard from Vidyard.com. Then just follow these 5 minute instructions to put a professional-looking video on your site.
Go to Vidyard.com and click on the Get Started button to the right of the screen. Then, click on the blue Create a Video button.
A box will pop-up where you can enter a title and description for your video. Give it a few moments to load.
While you’re waiting, go through the short tutorial on how to use Vidyard to build a basic website. When the page finishes loading, you’ll see a black box with the text Video created using Vidyard.
Now that you have a video, it’s time to tell you what to do next. First, go to google.com and enter the keywords “how to make a video for marketing” in the search bar. Then, click on the first link that comes up in the results. This will lead you to an article on VideoOps.com — a blog about marketing videos and video marketing. Follow the instructions and you’ll put a professional-looking video on your site in no time.
The Longer Way To Make A Marketing Video
While the quick way to make a marketing video is just fine, some professionals prefer to take the long way. First, you need to pick your subject matter wisely. If you’re looking to create an explainer video, then you should probably pick a topic that’s currently making headlines. When it comes to marketing videos, you should always aim to provide value to your viewers. After all, being short means you have less time to convince your audience to do something, so you need to make sure that each element you include is important.
If you want to create a more traditional marketing video, then you should probably pick a topic that’s relevant to your product and can be used to explain the features of your product. For example, if you’re marketing a meal delivery service and you want to create a video showcasing different types of meals you can cook, go for it. But, if you want to reach out to an audience that mostly researches tech products, you might want to consider making a video showing different ways in which your product can enhance their everyday lives.
The Fun Way To Make A Marketing Video
If you want to make a marketing video but don’t have the time to do it the right way, then you can always go the fun way. Create a quick video using one of the many free video editing tools out there. Then, upload the video to YouTube and share it with your friends and family. If you want to keep the video on your site, simply grab the HTML code from YouTube and paste it into your website.
While it may not be the most professional-looking video out there, it’ll certainly get the message across about your product or service. And, who knows — maybe it’ll even become a wildly popular video and help you build a brand for your company.