You’ve probably heard of video content marketing. This type of marketing uses video to tell a story and to educate or entertain the audience. It normally appears in the form of a marketing movie where a brand presents a relatable character driven by compelling stories and compelling visuals.
But creating a marketing video can be quite expensive. It requires a designer to create the storyboard, an illustrator to provide the drawings, a voice actor to provide the voice overs, and a high-quality video editor to cut the video and add the proper music and effects.
If you’re looking to create video content but don’t have the budget to afford a high-priced video editor, then how can you create videos at home?
Fortunately, you can use free video editing software like Windows Movie Maker to edit videos on your computer. With this tool, all you need is a video camera, a microphone, and a computer to create videos. You can also use your tablet or phone to take videos, and then you can use the software to edit and enhance them. All of this can be done for free.
If you’re looking to build a video content library of marketing videos for your business, then it’s time to explore ways to make marketing videos for free. Let’s get started.
The Importance Of Storytelling
In the world of video content, the most important thing to identify is the story. What is the story you are trying to convey with your video content? What are you hoping to achieve with your videos?
Your video content should always be oriented towards a specific goal — whether that be expanding your database of customers, encouraging people to make a purchase, or boosting your social media presence.
The first step in video content creation is to set a goal for each video you create. If you are unsure of what the ideal outcome of a video is, then define it. For example, if you are making a marketing video to showcase your products, then the outcome might be to attract new customers. If you are using video to educate your audience about a specific topic, then the outcome might be to convince people to learn more.
Once you have a clear goal in mind, you can craft a video story that will help you achieve it. Simply put, a story is a narrative that possesses dramatic ‘scenes’ or events that happen in a particular order.
You can use a storyboard to map out your video story. This will guide you in the creation of a cinematic-style video, where each scene is planned out and the cuts are thought through carefully.
The Elements of a Perfect Story
The perfect story has all of these components:
- A memorable main character (this character needs to be relatable – if the audience can relate to the character then they will be more inclined to follow the narrative)
- A distinct setting or landscape (this can be the city or country the story takes place in, the venue or locations, the time of day, the ambiance of the setting…the list is endless)
- High-quality animation or special effects (this will make the story more engaging)
- Atmospheric or dramatic music (again, this will make the story more engaging)
- Repetition, contrast, and/or foreshadowing (these create anticipation – the audience expects something new but they aren’t quite sure what)
- A fitting conclusion (this will make the story more satisfying)
Once you have a solid story idea, it’s time to put it into practice. Start by brainstorming a list of characters that can embody the spirit of your story.
For example, let’s say you are creating a story about the lifestyle of a CEO. Your characters might include the CEO’s secretary, a trusted employee, a business partner, or a trusted advisor.
Now it’s time to flesh out these characters. This is where the storyboard comes in. To start, create a scene in which your character sits at his desk. Next, draw the desk. On it, you will write the character’s name and a tagline (this is what the character’s motivation or purpose is called).
Once you have a solid storyboard, bring the characters to life through the writing of their bios.
It’s important to make the bios as interesting as possible while still fitting within the realm of facts (make sure your biographies are accurate). The more unique details you can include about each character, the more you will engage with your audience. This will make the process of storytelling more interesting for you and the audience.
Creating A Marketing Video Out Of Thin Air
So you want to create a marketing video but don’t know where to start? Here are a few tips to get you started:
First, decide on the theme or vibe you want to create. What does your brand stand for? What does your company value? Who are your target audience(s) and why? Where do you want your audience to take away from your video content? Begin by brainstorming some ideas.
As you think of different concepts, jot down some notes about each one. Choose one that you feel strongly about and that will make your video content compelling.
For example, if your target audience is entrepreneurs or small business owners, then you might want to craft a story about the struggles of a founder. You could focus on the hardships or difficulties they faced on their journey to success. You could also highlight the triumphs, such as delivering their first product or securing their first major contract.
The journey to creating a marketing video can be an interesting one. But it’s also a challenging one. Without a clear goal in mind, the process can seem endless. However, by following some simple guidelines, you’ll be able to craft a compelling story that will engage your audience and encourage them to take action.