Are you looking for a flexible online course to help you gain new skills, advance your career and increase your personal wealth? Then look no further!
The marketing online course from FutureLearn will teach you everything you need to know about marketing, including industry-specific skills such as SEO, content strategy, and influencer marketing. Plus, you’ll get a job as a marketer along the way!
Here’s what you’ll learn in the marketing online course:
Marketing Strategy
Understand the theory behind marketing strategy, including the four distinct types of marketing planning and their functions. Also, learn how to develop an overall marketing strategy and how to apply it to a particular industry or business.
Marketing Research
Learn how to conduct market research, including:
- The theory behind market research
- Types of market research and their applications
- How to design effective market research plans
- How to analyze market research data
- Ethical considerations in market research
Additionally, you’ll learn about specific methods for each method, including:
- Survey design
- Survey distribution
- Phone survey
- Mail survey
- Online survey
- Surface sampling
- Spoken survey
Digital Marketing
Get an in-demand skill in digital marketing that you can apply to a variety of industries. Specifically, learn about the following topics:
- Search engine optimization (SEO)
- Marketing analytics
- Content curation
- Conversion rate optimization (CRO)
- Online PR
- Email Marketing
In addition to learning the theory and application of each of these topics, you’ll practice teaching yourself using video tutorials. Along the way, you’ll build a portfolio of marketing projects that you can show off to your future employer!
Social Media Marketing
Learn how to market on social media from both a theoretical and practical standpoint. Begin by understanding the theory behind social media marketing, including creating a marketing plan and using metrics to measure your success. Then, you’ll set up automated social media marketing campaigns using Hootsuite or similar platforms.
On top of all that, you’ll build an impressive portfolio, develop your professional network and become an expert in the field. What more could you ask for?
Global Marketing
Learn how to work globally by marketing products, services and ideas across different markets and countries. Specifically, you’ll learn about the following topics:
- Identifying target audiences abroad
- Product analysis
- Copywriting
- Event marketing
- Video content marketing
- Content curation
You’ll have the opportunity to write a comprehensive business plan detailing your proposal, research the competitive landscape, develop a marketing strategy and budget. In addition, you’ll practice implementing your plan in a real-world setting with a marketing case study.
Personal Branding
Learn how to market yourself and your services using digital marketing and social media. Specifically, you’ll learn about the following topics:
- Creative marketing
- Digital Marketing for Service Providers
- Search engine optimisation (SEO)
- Social Media Marketing
- Video (Production and Marketing)
- Email Marketing
- Online PR
In addition to teaching you the theory and application of each of these topics, you’ll develop an understanding of the personal branding process, including the importance of visual language, SEO and content strategy. Finally, you’ll put what you’ve learned into practice and build a reputation as a top-notch marketer!
At the end of the program, you’ll have the opportunity to reflect upon your experiences and set yourself up for the future, both personally and professionally. With more than 15 projects, including a case study, and 1,500+ items of assessed learning, you’ll be able to demonstrate your ability to effectively market in a variety of scenarios and industries. More than anything else, this is what will set you apart from the crowd!
So, what are you waiting for? Make sure you get on the right track to personal branding dominance!