The ‘main’ in ‘main online marketing presence’ stands for your homepage, which is the first thing that potential customers will see when they land on your website. Typically, your homepage is made up of large, bold, simple text describing your product and services, and often includes a call to action – like to subscribe to a mailing list or to make a purchase.
Your homepage is the gateway to all of your content – whether you publish articles, host videos, or sell products online. So it’s extremely important that you make it a hospitable, inviting space that encourages your visitors to explore your site further.
To build a profitable and sustainable business, you need to invest in marketing. But this doesn’t mean that all forms of marketing are created equal. While some forms of marketing are effective immediately (like displaying pop-up ads or showing videos that direct link to products), others require a bit more effort (like building organic relationships with potential customers).
One of the most important things you can do for your business is to build a strong foundation for your online marketing presence. This means establishing yourself as an authoritative voice in your industry, creating an environment that makes your customers feel comfortable, and designing a website that is SEO-friendly and functional.
Optimal Website Architecture
A well-designed and optimised website can make a dramatic difference in your search engine rankings, and ultimately, your traffic. When most people think about SEO, they think about keywords and the words and phrases people use to find the products they’re looking for. But Google also takes into consideration the architecture and design of your website.
If you’ve ever been on Google’s homepage, you’ll notice that the first thing you see is always a search bar at the top of the page. When someone clicks on it, they are taken to a search results page where they can input more keywords and filter the results by whatever they’re searching for.
Google’s search bar is an example of good web architecture. Since it is so prominent, it serves as an entry point to the site for both people who know the URL and for those who don’t.
People who visit websites with clean, simple, and uncluttered design usually feel that there is ‘less to distract’ them while they are browsing. Therefore, less chance of them bouncing off the site or getting frustrated and leaving. Having a cluttered website makes it more difficult for potential customers to find what they are looking for quickly.
While we’re on the subject of SEO and website architecture, it’s important to point out that neither of these things are effective unless your content is relevant, useful, and high-quality. When someone does a Google search and types in ‘SEO tips for beginners’, your website’s content should pop up as a result.
If your website doesn’t appear in the top three results, you’re losing out on potentially millions of potential customers. You can’t afford to have your website ranked this low, especially with all the money and effort you’ve put into it. So what do you do?
You need to make sure that every article, every product review, and every video you post is of the highest quality.
You also need to make sure that your content is ‘SEO-friendly’, which simply means that the words and phrases you use in your content have the potential to rank well in search engine results. For example, if you are writing about ‘mobile wallets’, you should include the words ‘mobile’ and ‘wallets’ so that when a potential customer does a search and finds your content, they also find the information they are looking for quickly and easily.
Authentic And Engaging Content
In a world full of trolls, spam, and cyber-bullying, no one wants to be the personification of doom – the one who wastes other people’s time with useless information or calls for help to promote a toxic brand.
If someone gets frustrated and decides to leave your website because of something they read or watched, it’s a waste of both your time. You need to make sure that everything you publish is informative and engaging. This takes a lot of effort, but it’s worth it. Engagement comes in many forms, but mostly it involves wanting to help people and being genuinely interested in your audience.
A common mistake new businesses make is setting up their social media accounts on a whim – trying to fit in with the latest trends and posting whatever comes to mind, with no structure or direction. This sort of thing can work for a while, but eventually, you’ll lose followers unless you start engaging with your audience more regularly and consistently.
As a business owner, you may be wondering how you can promote your website without resorting to tricks and using black hat SEO. You can get pro-SEO help from an expert, but for a one-time fee, you can use an automated tool to do all the work for you. The benefits of using a tool like this are countless – you don’t need to worry about hiring a person to help you do SEO for your website, you can get on with doing what you do best, and when you’re done, you can sit back and relax.
The catch? These tools take a bit of experience to implement properly, and if you don’t have the time to learn how to use them properly, then perhaps it’s best to avoid them altogether. But if you’re looking for a way to save time, then maybe consider the toolbox of options that Google AdWords provides.
Backlinks are, simply put, the links that point to your website. When other websites and blogs refer to your site, this is known as ‘backlinking’. The more backlinks you have, the more authoritative your website seems to Google and other search engines, which can boost your organic search rankings. Backlinks are extremely important for SEO. If you’re writing a blog, make sure you link to other high-quality and relevant content regularly.
Blogs that receive a lot of attention from major search engines like Google usually get linked to a lot – they may even get cited in other blogs and websites from time to time. When this happens, it’s known as ‘blogging’. If you want to become a major player in your industry, start a blog. You can use a tool like Bluehost to get started with a free domain and hosting. Once you’ve built up a healthy following, you can promote your blog to land more customers and grow your business.
Last but not least, we have user experience. In simple terms, the user experience of a product or service is how the consumer feels about it, both subjectively and objectively. When someone buys something, they’ll receive a certain level of service, and as a business owner, you want to ensure that your team delivers a good enough experience that the customer comes back for more.
As a rule of thumb, you should aim to please your audience and make them feel welcome and valued. If you’re taking your business seriously and want to become the go-to source for information on your topic, create a welcoming space that encourages people to stick around longer and learn more about your industry.
Whether you’re an experienced marketer or you’re just getting started, it’s never easy choosing the right online marketing tools to grow your business. You have a lot of options when it comes to digital marketing, and while some of these options are free, others require you to pay. In the end, you need to decide what’s most important to you and what works best for your business. We hope this article will help you make the right choice and build your main online marketing presence.