In the world of small business, there is no one-size-fits-all solution when it comes to marketing. Each business is different, and as a result, the marketing strategies need to be tailored to fit the company’s unique identity, vision and goals.
To further complicate matters, many small businesses don’t even have the financial resources to fully implement a robust marketing strategy, meaning they’re forced to settle for less.
Fortunately, there are individual marketing tools that can help small businesses rise above the noise and establish clear communication with potential customers. One such tool is called Maconne, and it allows users to create personalized emails that contain content specific to each recipient. Once a user has built up a list of contacts, they can start sending out targeted messages to grow their business.
In this article, we’ll explore how you can use Maconne to effectively market your small business. We’ll also reveal some of the surprising ways in which this tool can be used beyond email marketing.
Why Email Marketing?
Nowadays, most businesses rely on email marketing to some degree or another. It’s a simple and effective way to communicate with customers, and they have plenty of platforms and tools that make it easy to send out regular emails.
According to HubSpot Blogs research, 66% of consumers have purchased products or services after being invited to do so via email marketing. Further, 20% of consumers have signed up for a service after being pitched to do so via email.
In a nutshell, email marketing is a proven method for marketing a business. It’s cheap and easy to implement, and it’s often considered a “free” marketing tool. Google’s own research has even shown that customers that have received promotional emails from brands spend, on average, 28% more money per week on products and services than those who haven’t received promotional emails from brands.
The Pros And Cons Of Email Marketing
There are a number of pros and cons to email marketing. First, let’s discuss the perks.
- It’s cheap
- It’s usually considered a “free” tool
- It’s easy to implement
- It’s often considered a “sales-oriented” tool
Now, let’s discuss the perils.
- It can be difficult to track the results of an email marketing campaign
- It can be difficult to identify which campaigns worked and which ones didn’t
- Once you do find the results of an email marketing campaign, it can be difficult to attribute them to a specific campaign
When it comes to small business, there are numerous factors that could affect your marketing strategy. One of the most important distinctions is whether you want to use a tool like Maconne to personalize your emails or simply send out broadcast emails to all of your contacts.
If you go the route of personalizing your emails with content specific to each recipient, you’ll have the opportunity to make your emails more relevant to each audience member. Thus, the benefits go beyond just marketing your product or service. You can also see a performance improvement in conversion rates and open rates.
This approach also allows you to segment your audience based on their interests. For example, if you notice that certain product lines perform well with specific groups of people, you can develop content specific to those groups. This is a powerful tool for marketing because it allows you to target your messaging and maximize your results.
How Does Maconne Work?
Maconne is a marketing automation tool that allows you to create automated emails with pre-set content. Once you have a list of contacts, you can start creating personalized emails that contain content specific to each recipient.
You don’t need to be a techie to implement automated email campaigns with Maconne. Simply choose a content schedule, design a template or use pre-made content and send out the emails. You’ll see a detailed tutorial along with helpful supporting materials in the companion video below.
Maconne integrates with various platforms, including Shopify, Stripe and MailChimp, which makes it super simple to implement. Once you have a basic email automated with Maconne, you can add in a few funnels (i.e. a simplified word for a series of email campaigns) to create a multi-chaptered email marketing plan.
Getting Started With Maconne
To get started with Maconne, visit their website and click the button that says, “TRY FOR FREE.” From there, you’ll need to create a free account. After you’ve created your account, you’ll be presented with a tutorial along with eight emails that you can use as a template. You don’t need to follow these emails in order to use Maconne, but they do serve as a good starting point for understanding how to create automated emails with the tool.
To follow along with the tutorial, click on the “Start Tutorial” button at the top right of the page. From there, you’ll be taken to a screen that will guide you through the process of creating automated emails with Maconne.
Once you’re done following the tutorial, you’ll see a button that says, “Launch Your Free Campaign.” This will take you to a screen that will allow you to enter the details for a new contact. From there, you can choose to have the tool create an email that focuses on pricing, or you can choose to have it create an email that focuses on the features of your product or service.
You don’t need to fill in the blanks in the email that the tool creates for you. Simply click the button that says, “Send Invitation” and you’ll be taken to your email marketing platform of choice.
Hopefully, you’ve found this article valuable. If you’d like to read more, here are a few other resources you might find useful: