Bonafide Marketing Genius

10 Best Online Marketing Courses for Beginners

Most online marketers begin their careers as marketers or advertising copywriters. While it’s not essential to learn to code in order to work in digital marketing, some employers may see a portfolio that contains a range of SEO activities, content marketing pieces, and ad copyistry, as a solid foundation for a career in marketing.

If you’re looking to gain experience and want to be able to showcase your skills, then you may benefit from pursuing online marketing as a career. You can find a range of online marketing courses and certificate programs that you can complete online. Some of the best online marketing courses for beginners are provided by TopRankings, which also boasts one of the largest job pools in the industry. As well as providing key learning to get you started, these courses are designed to help you establish yourself as an expert in your field. After completing your education, you may find freelance work or take up a full-time position with a marketing agency.

Digital Marketing Specialties Are Endless

Although the field is still relatively young, SEO, content marketing, and PPC are three specialties within digital marketing. Once you’ve gained some experience, you may find that your interests naturally shift to other areas of the industry. The digital marketing job market is vast, and there is plenty of opportunity for those with an established reputation to continue growing their influence and making a difference in their industry.

In addition to offering a diverse range of specialties, digital marketing is also very flexible. It doesn’t matter whether you have a marketing background or not, as long as you have some technical ability you can become competent at executing digital marketing tasks. This is important, as the range of jobs available in this field is varied, and not all marketing roles require a technical background.

Career Prospects In The Entertainment Industry

One of the industries that has been particularly affected by online marketing is the entertainment industry. It’s no secret that the growth of Netflix, Spotify, and other on-demand streaming services have taken their toll on movie theaters. Attendance at the cinema has fallen by 11% in the U.S. alone since 2011. This is likely the result of consumers finding alternative ways to entertain themselves, particularly as many theaters have started to phase out traditional films in favor of showing newer releases for longer.

With many people shifting their leisure activities to the streaming platforms, the demand for content creators and curators has increased. If you have a knack for finding and sharing interesting content, you can consider pursuing a career in the entertainment industry as an online marketer. You may find that an on-demand service like Full Sail University’s Digital Marketing & Entertainment Certificate Program will give you the skills you need to make a difference in this sector. You’ll work on real-life projects as you gain experience, and one of the biggest benefits of this program is the ability to connect with top talent in the industry. With so much competition, it’s essential that you stand out from the crowd.

The Demand For Content Creators And Curators Is Rising

One of the major skills that employers look for in an employee is the ability to create and curate content. The rise of TikTok and social media platforms like it mean that there is now a massive demand for content creators and curators. If you’re looking for an opportunity that combines your creative talents with your technical knowledge, then you may find that an online marketing course that offers you a certificate upon graduation is the perfect fit. The coursework in these types of programs is typically very extensive as you’ll be expected to learn and master a wide range of skills. However, you’ll have the opportunity to specialise in areas that interest you, which may include SEO, content marketing, or social media.

The demand for content creators and curators is expected to grow by 12% year from 2020 to 2025, according to an estimate from Upwork.

If you’re looking to make the move from student to professional, then the following programs may be a good fit. They provide a solid foundation for future success in a competitive job market.

Marketing Specialties That Don’t Require A Technical Background

While it’s great to have a wide range of specialties at your fingertips, it’s also important to remember that not all specialties in marketing require a technical background. In fact, a lot of the marketing tasks that you’ll be executing are often very basic and come with very little technical complexity. This makes it easier for non-technical people to learn the ropes and get up to speed.

The following marketing specialties don’t require a technical background but instead focus on the following:

  • Advertising
  • Analytics
  • Content creation
  • Creative writing
  • Digital marketing
  • Email marketing
  • Event marketing
  • Inbound marketing
  • Market research
  • Public relation
  • Social media management

SEO

If you’re looking for a specialty in SEO, then you may want to consider an online marketing course. The following programs provide solid fundamentals in SEO and allow you to specialise in the field. They also provide you with the tools needed to succeed as a digital marketer:

  • SEMrush
  • HubSpot Digital Marketing Specialties
  • Wistia
  • Bluehost
  • Inbound Marketing for Social Media
  • Dedicated Server
  • Twitter Analytics
  • Google Analytics
  • PPC (Pay per click)
  • Amazon Ads
  • Facebook Ads
  • Youtube Ads
  • LinkedIn Ads

Content Marketing

If you’re looking for a specialty within content marketing, then you may want to consider an online marketing course. The following programs provide a detailed knowledge of creating and distributing content for online marketing purposes:

  • HubSpot Content Marketing Specialties
  • Content Strategy
  • Marketing Execution
  • Analytics
  • Blogging
  • Growth hacking
  • Inbound marketing
  • Public Relations
  • Social media management
  • Video marketing
  • Web content

Digital Marketing

If you’re looking for a general marketing course that doesn’t require a specific specialty, then you may want to consider an online marketing course. The following programs provide an in-depth knowledge of planning and executing digital marketing tasks:

  • MarketingSherpa
  • eXperience Marketing Specialties
  • Inbound Marketing
  • PRISM
  • Marketing Analytics
  • Google Analytics
  • PPC (Pay per click)
  • Cost per action (CPA)
  • Display advertising
  • Affiliate marketing
  • Social media marketing
  • Content strategy
  • Blogger training
  • Growth hacking

Email Marketing

If you’re looking for a job in email marketing, then you may want to consider an online marketing course. The following programs provide an in-depth knowledge of the following:

  • AWeber
  • MailChimp
  • Campaign setup
  • Email marketing automation
  • Marketing analytics (MailChimp)

Event Marketing

If you’re looking for a job in event marketing, then you may want to consider an online marketing course. The following programs provide an in-depth knowledge of the following:

  • Cvent
  • Venice
  • Marketing Management
  • CRM
  • Sales force
  • Event planning
  • Data Analysis
  • Growth hacking

Inbound Marketing

If you’re looking for a job in inbound marketing, then you may want to consider an online marketing course. The following programs provide an in-depth knowledge of the following: