Whether you’re just starting out or you’re already experienced in digital marketing, Lynda is a goldmine of free marketing videos and tips on how to effectively run your online business. There are dozens of videos on the subject, all available to watch on the site. You can also access a library of past videos that cover a wide range of topics. Whatever your situation, you can find the knowledge you need to succeed in online marketing.
Watch The Video Tutorials
It’s important to watch the video tutorials on Lynda rather than just reading the text versions. Most of the videos are quite short, so you can easily watch them in a few minutes. On the site, you can also click on the hyperlinks for more information as you watch the videos. This gives you the ability to go back and review what you’ve learned rather than having to wait until the end to figure it out. In addition, watching the videos allows you to see how other businesses operated their operations and you can learn from their mistakes.
Learn New Ideas And Concepts
One of the things that makes Lynda interesting is that it constantly introduces new ideas and concepts to you as you navigate through the site. As someone who is rather familiar with digital marketing, I often found myself learning new things even though I was watching tutorials that I had already viewed a few times. This is crucial if you’re going to keep up with the ever-changing field.
Get Inspired
The video tutorials on Lynda are quite easy to follow and they keep your attention the whole time. This is crucial if you want to learn something new rather than just re-learning something you already know. As someone who has been working in digital marketing for years now, I can tell you that this is quite often the case. Everyone knows what digital marketing is, so it’s easy for anyone to just go through the motions without learning anything new. By following the tutorials on Lynda, you’ll have the opportunity to watch professional marketers in action as they teach you the ins and outs of digital marketing.
Understand The Language And Concepts
What I like about the video tutorials on Lynda is that they explain the language and concepts in a way that is easy to understand. Even though I am a professional marketer, I found myself struggling with some of the vocabulary used in digital marketing. While watching the tutorials on Lynda, I was able to understand each word, concept, and meaning easily. It would have been difficult for me to do the same studying a textbook on marketing or even an online dictionary. In addition, the video tutorials are very organized and they establish a clear connection between the keywords and phrases used and the actual meaning. This made it easy for me to remember what was being said even though I had already viewed the videos several times.
Learn From Experts
One of the reasons why I believe that the video tutorials on Lynda are so valuable is that they introduce you to people who are experts in their fields. Even though these experts may not necessarily be celebrities or public figures, they have one thing in common: they are all experts. Therefore, by studying their videos and examples, you’ll have the opportunity to learn from the best. In addition, rather than just being a passive viewer, you’ll have the opportunity to ask questions and get responses from the marketers themselves. This is invaluable as a digital marketer or a manager who is looking to learn more about the field.
What Is Digital Marketing?
If you’re asking yourself what digital marketing is, then the videos on Lynda are an excellent place to start. In these videos, you’ll learn about the history of digital marketing, the different types of online marketing activities, and how to effectively run your online business. Even though there are a lot of definitions for digital marketing out there, the ones on Lynda tie it all together nicely.
Marketing 101
Speaking of definitions, there is actually one definition of marketing that I believe is rather fitting for the videos on Lynda. It’s the one from the Oxford Dictionary, and it reads: “The process of promoting products or services to consumers.” Now there’s a definition that applies to everyone! If you watch the videos on Lynda, you’ll learn all about marketing in a way that will make sense to you.
Why Should You Learn Online Marketing?
Nowadays, there are a lot of opportunities for you to learn online marketing rather than just using the techniques that you’ve learned in the past. For starters, with the recent surge in the use of video, you’ll have the opportunity to learn how to effectively market online using video content.
A Video Changes Everything
Even though YouTube has changed the game for video content, it’s not just about video. In fact, video isn’t even the tip of the iceberg when it comes to online marketing. According to HubSpot Blogs research, 79% of consumers prefer to learn about a brand or product via video content.
In most cases, video isn’t just used for attracting consumer attention; it’s also used to provide more information about a brand or product. One major study from 2015 even revealed that videos provide 93% of the information needed to understand a business or product. To put it simply: videos change everything.
The Rise Of Video And Its Impact
Here is a short video that gives you an idea of how much video content is available out there:
As you can see, video content is dominating the search results on any given day. This is mainly because video is easy to find, easy to share, and—most importantly—easy to understand. In the coming months, I would expect to see video content become even more prominent as businesses and marketers recognize its value and the opportunities it provides.