An online store can be very empowering for a business owner. Not only can you market your products online, but you can also use online retailers to handle all of the back-end operations of your business. You can even use online store marketing to market your online store wholesale.
Why Market Your Online Store Wholesale?
If you’re new to the world of online stores, you might wonder why you’d want to market a wholesale online store. Well, first off, let’s be honest – nobody wants to be a retail store owner. You’ll likely pay more in rent than you’ll ever earn back in sales. Furthermore, if you’re looking for an angle, you can use online stores to provide your products to people all over the world and display your brand globally.
On the surface, a wholesale online store sounds like a bad idea. After all, what’s the use of having an online store if you don’t intend on selling your products online? You might think that you could simply avoid the term “wholesale” and advertise your products simply as “products for sale,” but the reality is a bit more complicated.
In order to understand why you may want to market your online store ‘wholesale’, let’s take a quick look at how traditional retail stores sell goods.
Retail vs. Wholesale
In a traditional retail setting, you have one-on-one customer service (i.e., you’re not a big group and there’s no other staff available to provide assistance) and you have to make sure that all of the products are put back on the shelves in the right order (i.e., you can’t leave items on the floor or put products with similar themes next to each other).
Now consider what happens when you have a lot of online shoppers looking for the same product(s). In the case of a retail setting with online shoppers, the constraints are a little different. For instance, instead of worrying about whether or not the shelves are being stocked properly, you have to worry about whether or not your products are being listed for sale online in the right location (i.e., with the right competitive pricing and quality of products).
Depending on what kind of product you have (i.e., if it’s a service rather than physical goods), you may also have to consider whether or not to provide any guaranteed delivery times or discounts for early birds. For example, if you’re providing an online shop for dental hygiene products, you may want to offer a free sample delivery with no minimum order because people may not have the money to spend on products that are not essential to their daily lives.
How to Market Your Online Store Wholesale
Now that we’ve established the business case for marketing a wholesale online store, let’s take a look at how to do it successfully.
One of the first things you may want to do is set up some sample product listings on your website. For example, if you sell jewelry, you may want to provide a listing for each of the pieces you have for sale individually. Listing each product separately makes it much easier for customers to find what they’re looking for and gives you a better idea of what’s selling and what’s not.
Another thing you can do is create compelling calls-to-action (CTAs) that will encourage visitors to leave their web browsers and purchase your products. A CTA doesn’t have to be overly complicated – something as simple as “buy jewelry now!” will do. Make sure that your CTA is easy for customers to understand and relevant to your target audience.
There are a variety of methods you can use to advertise your company. You can create a simple landing page with your products and a few lines of copy. You can also use online retailers such as Shopify and Bigcommerce to create an online store that looks and functions just like a traditional retail storefront. (These specific platforms were chosen because they are popular among small businesses.)
Marketing Channels and Trends
It’s important to keep up with the times and know what’s happening online. Not only does keeping up with trends help you find the platforms your target audience is using, but it also helps you develop content that is relevant to today’s consumers.
One of the best things about digital marketing is that you can track the success of your efforts. With a little effort, you can easily find out how many people visited your website, how many clicks your social media campaign generated, and how much traffic you’re getting from various platforms (organic search, paid search, and social media). This type of analysis will help you determine the most effective marketing channels for your product and allow you to continuously improve the ways you’re engaging with your audience.
Where Do I Start?
Now that you have an idea of what to expect from traditional retail settings and what to look out for if you decide to go down the path of an online store, it’s time to figure out where to begin.
If you’re new to the world of online stores, begin with the basics – set up a simple e-commerce store with a few products and develop content that is relevant to your target audience. Make sure to take your time doing this so that you can get everything right.
If you already have a blog, try moving into e-commerce by setting up a store within your blog. You can use a tool like Shopify or Bigcommerce to create your online shop in a matter of minutes. Once you have a store set up, you can begin adding products and doing some basic SEO so that your blog posts can rank in search results.
This is also a good place to start if you’re looking for a simple way to make money online – create a product that people want and can easily find online, and you’ll be able to build a profitable business.