In recent years, with the growth of online marketing courses, the demand for professional training in this area has increased. Now, with courses available online, there’s no reason not to have your training take place wherever you want, whenever you want.
Whether you’re looking to become a digital marketer, SEO specialist, or content strategist, you can take a course to gain the skills necessary to succeed in this competitive environment.
Check out this list of the top 10 luxury marketing courses available online, and find the one that suits you best.
Digital Marketing
If you’re looking to specialize in traditional online marketing, including search engine optimization (SEO), paid search advertising (PPC), content strategy, and social media, then the Digital Marketing course from eLearnWeb is a great choice. (And if you don’t want to specialize in online marketing, but just want to gain the skills to become a successful digital marketer, this is also a great choice.)
This course is ideal for people who already have some knowledge in digital marketing or social media. Some of the topics that you will learn from are:
- search engine optimization
- paid search advertising
- content strategy
- social media
- analytics
- link building
- email analytics
- copywriting
- landing pages
- funnel analysis
- growth hacking
- performance marketing
- mobile marketing
- programmatic advertising
- search engine marketing
This course, which is accredited, is particularly strong in digital marketing, SEO, and PPC. It also covers some of the more advanced strategies and tools that you may need as a digital marketer, such as:
- optimizing websites for different devices
- multilingual and international SEO
- campaign management using Google AdWords and Bing Ads
- pay per click
- analytics and tracking
- copywriting for websites
- designing websites
- page performance using Google Pagespeed Insights
- SEMrush for SEO analysis
- PPC management using Google Adwords
- CPC (Cost per click)
- KPI (key performance indicator)
- organic SEO
SEO
If you’re looking for a more specialized course in SEO, with an emphasis on gaining practical experience, then take a look at the Search Engine Optimization course from eLearnWeb. (And if you don’t want to specialize in SEO, but just want to learn the theory behind why SEO works, this is also a great choice.)
This is arguably the most specialized course out of the ten listed here, and it’s also one of the more expensive courses as well. But if you’re looking to further your education in the field and want to do so affordably, this is the perfect choice. Some of the topics that you will learn from are:
- on-site SEO
- off-site SEO
- ranking factors
- natural vs. algorithmic results
- meta tags and descriptions
- content budget
- competitive analysis
- optimization testing
- pay per click
- traffic acquisition
- search engine optimizer tools
- local SEO
- international SEO
- link building
- web content
- content marketing
- site usability
- technical SEO
- search engine marketing
- local SEO
This comprehensive online SEO course will give you a firm grasp of the theory and practical application of SEO, allowing you to succeed as a digital marketer specializing in this area.
Content Strategy
If you’re looking for a general course in content strategy, with an emphasis on gaining theoretical knowledge, then consider the Publishing and Media Management course that comes with the Digital Marketing Specialization from eLearnWeb. (And if you don’t want to specialize in content strategy, but just want to learn the theory behind why it works, this is also a great choice.)
This course is ideal for people who already have some knowledge in digital marketing, SEO, or public relations (PR). Some of the topics that you will learn from are:
- creating effective content strategies
- ideas for content
- information architecture
- wirecasting
- market research
- media planning
- creating the perfect content calendar
- executing the content strategy
- measuring the success of your strategy
- future of content strategy
- content marketing specialization
Regardless of whether you’re looking to specialize in traditional or digital marketing, SEO, or content strategy, you can take a course to gain the knowledge necessary to succeed in this competitive environment.