Louis is a Marketing and Social Media Specialist, with over 12 years of digital marketing experience. He’s worked with some of the biggest names in business including HP, Subway, Subway (again), and Chick-fil-A. He specializes in marketing automation, SEO, and social media management. You can also find him hanging out with his family, hiking, and cooking.
In addition to his marketing career, Louis has worked in healthcare for nearly a decade. He has extensive knowledge of medical billing software and procedures, claims processing, and healthcare reimbursement. Through his knowledge in these areas, Louis helped launched CareMore’s medical billing department, and continues to provide training and consulting for their team.
Why Should You Hire Louis?
A lot of the work that Louis does for others revolves around his skill in marketing, strategy, and analytics. He’ll help you grow your business using digital marketing methods including SEO, PPC, and content strategy. He’ll also work with you to establish key performance indicators, and create a plan to measure your progress.
As for his expertise in healthcare, he’ll help you save money by reducing frivolous claims and unnecessary documentation. He’ll also help you improve patient engagement by creating an inviting and comfortable digital experience. Lastly, Louis provides specialized training in medical billing procedures and software so that you’ll be able to take care of your business without the worry of making mistakes.
Marketing & Strategy
There’s a lot of talk these days about marketing and strategy. Especially in the world of online marketing. With the right strategy, you can gain a solid toehold in the crowded online marketplace, and attract and retain customers. You can use various digital marketing tools and platforms to implement and analyze strategy. Which one you’ll choose depends on your experience and preferences.
Let’s take SEO as an example. If you’re new to digital marketing, you might want to consider using SEO to gain some recognition for your site in the search rankings. With SEO, you’ll want to focus on several key areas including content strategy, keyword research, and performance optimization. Content strategy involves creating compelling content that’ll interest and excite your target audience. Keyword research involves discovering and analyzing the keywords and search terms people use to find your product or service. Finally, performance optimization involves making sure your website is fast, error-free, and user-friendly. You’ll also want to take into consideration your chosen search engine, and whether you want to target international or local audiences. You can use tools like Google’s Keyword Planner and Bing’s Keyword Research to help get you started.
If you’re a business owner or an online marketer who’s managed an entire website, you might want to consider using a content strategy tool like HubSpot, to create and maintain your digital marketing content. With HubSpot, you can break down your marketing efforts and projects into discrete tasks, so that you can track your progress and follow-up with clients. You can also use the tool to manage your marketing calendar, and set up automated content to be published at regular intervals.
If you’re an experienced marketer or business owner who wants to dive into SEO, you could use SEO for prospecting, or gain new customers. You might want to set up automated emails, to be sent to your target audience, inviting them to visit your site, and hopefully convert them into paying customers. You can also use SEO to gain some credibility with Google, and establish yourself as an authoritative source on your chosen topic. For example, if you’re an attorney, and you want to become known as the go-to person for legal advice, you can setup automated emails, to be sent to your target audience, containing detailed information about your practice area, and answers to frequently asked questions. Doing this will allow you to establish yourself as an authoritative voice in your niche, and help potential clients find you.
Besides strategy and marketing, you’ll want to consider analytics when you’re developing your digital marketing plan. Analytics can help you measure the success of your plan, and pinpoint areas where you need to make changes. To start, you’ll want to set up a Google Analytics account, and add your website to the platform. From there, you’ll be able to track the number of visits to your site, the sources that lead to your site, and the type of users (i.e. males vs. females, millennials vs. Gen Z, etc).
Some marketers might suggest using Google Analytics for free, using a tool like Gaiamo, or SimilarWeb. SimilarWeb provides you with detailed reports on the performance of your website, across different platforms. Using the information they provide, you’ll be able to identify the digital marketing strategies that work and don’t work for your business. While Google Analytics is free, you’ll need to have a Google account to access it. SimilarWeb provides a premium service, which provides you with all the key metrics, without the need for a Google account.
You’ll also want to consider setting up an e-commerce platform if you’re a business owner or online marketer who wants to grow a business that primarily sells one-time products or services. An e-commerce platform makes it simple for customers to buy your products and services, without having to leave the platform. You can use various tools including Amazon, eBay, and Etsy, to set up your shop. Once it’s live, you can use these platforms to monitor your sales, and identify key marketing trends.
You’ll want to get started with a small shop, to learn the ropes. Once you’ve got that up and running, you can use online marketplaces to showcase and promote your wares. You can use SEO, PPC, and social media to find and attract potential customers to your e-commerce platform. You can also use analytics to track customer activity, and determine the effectiveness of your marketing efforts. Don’t forget to use your preferred e-commerce platform to send out periodic discounts to customers, who’ll be more inclined to visit your site, and make purchases, when they’re feeling generous.
If you’re creating or updating content for your website, you’ll want to use a content management system (CMS) to do it. A CMS makes it simple to create and update all types of content, including text, images, and audio files. You can use a tool like WordPress, or Joomla, to build your website, and then use a tool like HubSpot, to build and manage your content. If you’re looking to create an e-commerce store, or sell one-time products, you can use a tool like Shopify, to build and manage your online shop. While you’ll want to learn the ropes, with these content management systems, creating and updating content is a fairly straightforward process.
One of the most basic, yet powerful, tools that come with a content management system is the ability to create and edit posts and pages. You can use these to establish yourself, as an expert in your field, and draw in potential customers. Remember to build posts that’ll engage your audience, and encourage them to take action, like making a purchase or subscribing to your email list.
If you’re a business owner or an online marketer who wants to grow a business, you’ll want to consider using social media to gain credibility and build trust with your target audience. Through social media, you can establish yourself as an expert in your chosen field, and create a community of people who share your passion for what you do. Some of the biggest and most well-known brands in the world got their start on social media, and continue to use it, as a form of marketing.
There are several different platforms, like LinkedIn, which can help you build a business profile, that fits the image you’re trying to portray. Once you’ve got your profile setup, you can start using LinkedIn, to connect with contacts, who can help you solve marketing problems, or gain new customers. Don’t forget about Twitter and Instagram, the 2 biggest social media platforms, for marketing on your own terms. Simply follow the instructions, and use the information you find, to engage with your audience.
Creating a digital marketing plan, or strategy is not as difficult as you might think. With a little preparation and research, you’ll be able to make a plan, that’ll help you reach your business goals.