The search engine optimization industry in Los Angeles is growing rapidly, which makes it an attractive place to work. You’ll find lots of jobs in that city, and the demand for SEO specialists is particularly high. If you’re thinking about making the move, or just want to learn more, keep reading.
Keywords Are King (And Queen)
You might be familiar with the saying ‘words matter’, but that’s not always the case when it comes to SEO. In fact, in the eyes of Google, keyword-stuffed content isn’t always the best kind. The search engine giant values content that is easily accessible to its users, and taking care of that is one of the main responsibilities of an SEO specialist.
To better understand how SEO works, and the impact of keywords on your content, let’s take a quick look at how Google indexes and ranks websites and pages.
Firstly, Google examines the text on your page, looking for patterns that match known search terms (keywords). When it finds a match, it follows the link between the words and adds more weight to the associated sites. So, if you want your website to come up on search results when someone is looking for ‘London hotels’, you need to incorporate that keyword into your page’s content numerous times.
Secondly, the Google ranking algorithm focuses on a combination of other factors, such as fresh content, backlinks, social media activity, site structure, and more. So, while you might want to target the keyword ‘London’ as much as possible, you should also consider the other metrics above when tuning your content.
SEO is All About Link Building
The term ‘link building’ isn’t exactly welcome at the best of restaurants, but it should be. When you build links, you’re essentially creating connections between your website and others that are already established. The easier it is for people to find and connect with your content, the more likely they are to discover and enjoy it. That’s why, when you’re looking to improve your SEO, you need to focus on building as many relevant backlinks as possible.
There are a variety of ways to do this. You could try writing blog posts that are informative and helpful to your audience. You could also try reaching out to publishers in your industry to see if they’d be interested in featuring your content. Finally, you could try approaching businesses and organizations in your town to see if they’d like to link to your site. In other words, don’t just look at the keywords, but instead consider all the ways you can reach people to see your content.
As you consider these various tactics, be sure to measure their effectiveness. To determine the quality and quantity of the links you’re getting, you can use specialized tools, like Google Analytics. Of course, you could also just use the search ‘website analysis’ in your Google Analytics dashboard, and learn more about the various metrics there. For more information on how to use Google Analytics, check out this blog post from SEO expert Moz.
The SEO Industry in LA
With all the talk of keywords and links and SEO, it’s easy to forget that there is an actual industry around online marketing and search engine optimization. In Los Angeles, there are a variety of niche industries that have sprung up around SEO, and new ones emerge regularly. If you’re looking to make the move and are curious as to what jobs are available, you could start your search with the keywords ‘SEO jobs in Los Angeles’ or ‘SEO consultant jobs in Los Angeles’, and you’ll come up with a list of positions that suit you.
Where Do I Focus My SEO?
So you’ve decided to become an SEO specialist, and you’re headed to Los Angeles to make your mark on the industry. Where do you focus your efforts? Is your time in Los Angeles better spent building links and ranking for keywords, or should you be using your time to find more profitable opportunities in PPC (Pay Per Click Advertising)?
The answer probably depends on your personal preferences and the demands of your agency or in-house SEO team. If you’re looking for a steady job and would prefer to avoid the risks of starting your own business, then working for an SEO agency might be a better fit. Or, if you want to be self-employed and take on projects as they come, then PPC might be a better fit. It depends on your goals and the kind of work you want to do. If you’re still deciding, the best thing to do is to try both and see what works best for you.
Should I Get A Master’s Degree In Digital Marketing?
One of the most in-demand degrees in digital marketing is the Bachelor of Science in Digital Marketing. A number of educational institutions now offer courses in digital marketing, and with the ever-changing digital landscape, it’s a degree that will definitely come in handy. If you’re interested in the subject matter and want to better understand the underlying mechanics of SEO and digital marketing, this is your best bet. It will also help you to find a job in the field. Some of the highest-paying jobs in digital marketing and SEO are listed below.
SEO Jobs In Los Angeles
Now that you’re familiar with the basics of SEO and how they work, you might be thinking about applying for some of the SEO jobs in Los Angeles. If that’s the case, you might as well go ahead and begin your search. There are a variety of SEO positions available in and around the city, including content creators, webmasters, and digital marketers. Some of the highest paying entry-level SEO jobs in LA are listed below.
SEO Content Creator
If you’re looking to enter the field with a steady job and would rather not go through the hassle of finding clients and pitching projects to potential employers, then an SEO content creator job might be right for you. Simply put, an SEO content creator makes money online by creating and promoting compelling content for other businesses.
In other words, they create high-quality content for websites that are already ranking well in the search engines. The content might include anything from blogs, to white papers, to ebooks. Typically, the work is commissioned, so the SEO content creator is responsible for coming up with ideas, writing the content, and then promoting the content throughout social media platforms. Some of the most in-demand and lucrative SEO content creator positions are listed below.
If you’re looking for a job that allows you to use your technical know-how to build and manage blogs, then a SEO webmaster job might be a good fit. Responsibilities include keeping the blogs updated, fixing any broken links, and checking for and removing spam. As a webmaster, you’ll be analyzing traffic, reporting, and maintaining the performance of the sites.
You might also get the opportunity to work with clients and have direct interaction with them. As a result, you’ll be working closely with marketing and sales executives to define and implement digital marketing campaigns. Some of the highest paying SEO webmaster positions are listed below.
SEO Account Manager
If you’re looking for a job that allows you to use your interpersonal skills to interact with clients and make sales, then consider an SEO account manager job. These are the individuals who negotiate business deals on behalf of the SEO agency, and their responsibilities include analyzing the performance of SEO campaigns, making reports, and helping with strategy. Some of the highest paying SEO account manager jobs are listed below.
SEO Specialties In Los Angeles
If you’re looking to enter the field with a specialty that will bring you profit and allow you to specialize in specific areas of SEO, then consider getting a PhD in Digital Marketing. A number of educational institutions offer specialized degrees in digital marketing, including the University of Southern California, California State University, and the University of California. Some of the most in-demand graduate degrees in Digital Marketing are listed below.
If you’re looking for a steady job in a booming industry, then graduate degrees in Digital Marketing might be a good fit. You could also go the traditional route and get a Bachelor of Science in Online Marketing or Digital Marketing, and at the very least, you’ll gain a solid foundation in marketing theory.
As you might imagine, there are a variety of tools and software that can be used to perform SEO tasks. These range from keyword research tools (like Google Keyword Planner) to content analysis and review tools (like HubSpot) to SEO reporting and analysis tools (like Ahrefs).