Everyone is familiar with the traditional ways of marketing – through television, radio, magazines, and newspapers – but with the evolution of social media, there are now more ways than ever to market locally.
What is “local online marketing”? Simply put, it’s taking advantage of the various platforms available online to market a business or organization in a specific city or area – whether it’s Philadelphia, San Francisco, New York, or some other place.
Here are just a few of the ways you can use online marketing to market locally, in a way that makes sense for your business or organization.
1. Online Local Guides.
Online Local Guides are a fantastic way to provide local guidance on places to eat, drink, visit, and more while generating organic traffic and converting this into leads and customers. This is also a fantastic way to build a community of people who live and work in your area. You can start by creating free blog posts for local businesses and organizations to use. When someone finds value and makes a purchase or fills out a form after reading your blog post, you can consider this to be free marketing.
2. Listing Your Businesses On Online Re-Marketing Sites.
There are several websites devoted to helping local businesses and organizations get back in touch with their past customers, as well as attracting new ones. One of the best ways to do this is to create a listing on one of these sites, which allows you to choose the type of business you’re in, the geographical area you serve, and the special services or goods you offer. This helps potential customers find you online, without having to search for your specific name.
3. Using Online Marketplaces To List All Of Your Products.
Online Marketplaces are platforms that a lot of businesses, products, and services can advertise on. These are the sites where people can go to find products and services that interest them. Examples of online marketplaces include eBay, Craigslist, and Etsy. When someone finds your products and makes a purchase, you can consider this to be free marketing.
4. Hosting Webinars And Live Chat Sessions To Engage With Audiences Locally.
Webinars and Live Chat sessions are two more ways you can use online marketing to engage with audiences locally. These are generally short-form content such as YouTube videos or webinars that are accessible to the public. They can include Q&As, product demos, or even live chat sessions with company executives.
Webinars are a fantastic way to provide tips on how to use your product, why you think it’s beneficial, or just to have an open conversation with your audience. Live chat sessions allow you to engage with prospective customers as soon as they visit your website. This type of interaction can provide valuable information on whether or not they are a good fit for your business or product, and if they have any questions, you can address them directly during the session.
5. Using Digital Signage To Market Your Business Or Product.
Digital signage is a type of outdoor advertising that uses large-scale displays to provide information to passersby. These signs can be found throughout the community, but are typically outside of particular businesses or facilities. They can be used to display everything from product information to political campaigns and weather forecasts.
Depending on the size of the sign, it can be interactive. For example, a large digital billboard can display videos, photos, and even games that are accessible by the public.
Since digital signage is often found in public areas, whether it’s a street corner, shopping mall, or park – anyone can potentially see it. This makes it a fantastic way to get the word out about your business or product, and potentially land more customers.
6. Setting Up Email Campaigns To Convert Local Customers.
Email marketing is one of the most effective ways to market locally, and for good reason – it’s been proven to increase web traffic and conversion. Setting up email campaigns from scratch can be challenging, but there are several email marketing platforms available that make this process much easier. Two of the best-known platforms are HubSpot and MailChimp.
These platforms provide all the essential information you need to build a fully functioning email marketing campaign, including templates for email pitches, automated email campaigns, and more.
7. Monitoring Local Search Engine Traffic.
Besides helping businesses get found when people search online, Google My Business is a place where you can find all the information about your business that the search engine knows about. This includes your products, pricing, contact information, website, photos, and more. What’s more, you can connect all of this to other platforms and data, so you can get a 360-degree view of your business’ overall activity.
If you’re running a business or an organization that operates in the local area, it’s essential to be present on all the platforms discussed here. Keep up with the ever-evolving world of technology by connecting with your local library frequently so that you can stay up to date on the latest trends and techniques that can help your business grow.