There is a wealth of knowledge available online, but how can you tap into this resource to grow your business? It’s a question that many business owners and marketers ask themselves, especially in light of the fact that many businesses can now be found online – whether through a traditional website, social media channels or search engine optimization (SEO).
Often times, businesses will mistakenly believe that since they can gain exposure through online marketing, they’ll automatically grow their business just by setting up a website or using social media. But that is not necessarily the case. To grow your business, you need to put in the work to develop strategies that will bring in more paying customers and keep those customers coming back for more.
If you’re looking to grow your business, then it might be time to consider exploring the world of local online marketing, also known as geographic SEO. The following will discuss the basics of local online marketing, including how to identify the right keywords, gain local credibility and more.
Define Your Target Audience
When you are looking to grow your business, it is first essential to identify who your ideal customer is and what they want. The easier you make it for them to find what they need, the more they’ll likely come back for more. So by understanding the habits of your target audience, you can better position yourself to provide what they want. In other words, by knowing your target audience’s behaviour, you will know how to effectively market your product or service to them. Take some time to think of who your target audience is, what they want and need. If you’re struggling, then ask yourself questions to get inspired. Consider the type of people who usually visit your website, social media accounts and email lists. What do they want? What do they need? What motivates them to action?
Keywords And Keyphrase Research
When you’ve answered the questions above, it’s time to move on to the next step: figuring out what keywords you should be using to ensure your website, blog and social media posts gain the greatest exposure possible. There are hundreds of thousands of keywords that you can use, but only a few will significantly increase your website’s or social media’s exposure. When you choose your keywords, you want to make sure that they are relevant to your audience’s behaviour but also that they are easy for your target customers to find. When picking keywords, do your research and see which ones are most successful. You can use free tools like Google Adwords Keyword Planner to get an idea of the demand for certain keywords. Bear in mind that the tools above are just a sample of what’s available. You can also use SEO tools to discover keywords for your business.
Make A Plan
After you’ve chosen your keywords, you can develop a plan to integrate them into your content. Do this by creating a list of key facts about your business, products or services. For example, if you’re a real estate company, you might want to write a guide on how to buy a property in your town. You can use these key facts to support the claims you make in your content (e.g., “by following this guideline, you will be able to purchase a property that fits within your budget”).
When developing content for your website, blog or social media, make sure that the information you provide is of value to your target audience. That means: make it relevant and helpful rather than just repeating what you know about your business. When doing this, ask yourself questions to get inspired. Consider what your target audience wants, needs and desires. What are they searching for? What problems are they having that you can possibly solve? What will make them more inclined to buy from you?
Gain Local Credibility
In case you’re wondering, local online marketing isn’t just about search engine optimization. Besides using keywords, you should also do everything you can to establish local credibility. Establishing credibility is a lot easier than you might think – all you need is high-quality content that is both informative and unique. When used correctly, content such as these can help you to establish your business as a go-to source for local customers who are seeking information on your topic.
If you’re looking to establish your business as a leading source for local customers, then consider producing content for local audiences. It’s a good idea to speak to local businesses to see what they think of your product or service. As you would do for any other marketing initiative, conduct interviews and ask customers about their thoughts on your product or service. You can also look into producing content for forums and communities like local businesses, real estate agents or chambers of commerce.
Online Marketing Is A Long-Haul Initiative
With all the tools and tricks available to entrepreneurs and marketers, it’s easy to get distracted by the latest fad or technological advancement and forget to continue building a business online. This is why you should always remember: online marketing is a long-haul initiative. You are engaging in marketing activities for the sole purpose of creating awareness and attracting new customers to your business.
It is not enough to simply have a website or social media accounts. You must continuously grow and improve them while also staying focused on marketing and getting results. To succeed in this venture, you must be willing to put in the work. Create a plan and make small goals to remain focused while building your business online. When you start to see results, you’ll know you are on the right track.