As the name implies, Alaska is a place apart from the rest of the country. Settlers from the lower 48 started flocking to the last frontier in the 19th century, and the state’s vast areas and harsh climate quickly made it famous for its resourcefulness and independence. Today, with the majority of the population living within the city limits, it is a melting pot of cultures and a hub for adventure travel.
For entrepreneurs and business owners based in the state, the question is this: How can I reach my customers? The answer is local online marketing. With a population of around 100 million, online marketing is booming in Alaska, and the state’s digital natives are among the most active online buyers in the country. According to HubSpot Blogs research, 64% of Alaskans use the internet, and 59% of those individuals are very active buyers who use websites and social media to research and compare brands and products.
This makes local online marketing a potential goldmine for businesses that want to penetrate the market and gain traction. With just a small investment in digital marketing tools, savvy businesses in Alaska can gain a significant foothold in a very competitive marketplace.
Why Local Marketing in Alaska?
One of the great things about Alaska is that, due to its remote location, the cost of living is low. This makes it an affordable place to establish a business. Traveling to and from work is expensive, and with the majority of the state’s population located within the city limits, business owners can be certain of reaching a target audience.
Another plus of doing business in Alaska is the fact that around half of the state’s population are native americans. This makes for some very familiar business acquaintances who might be able to help you find the right marketing mix to fit your product or service.
How Can I Get Started With Local Marketing In Alaska?
To get started with local marketing in Alaska, you will need to first decide whether you want to focus on the online or in-person market. Many businesses in Alaska have discovered the value of both, so you can expect to see hybrid marketing strategies adopted by entrepreneurs and business owners in the state. Depending on your resources and goals, you can determine how much you want to invest in marketing and where you want to focus your efforts.
In-Person Marketing In Alaska
Although most of the population in Alaska inhabits the urban areas, the vast expanse of tundra and Arctic wastes still support a robust hunting and fishing industry. For those who live in more remote areas, marketing face-to-face is the best way to reach potential customers. This type of marketing is largely about getting out there and meeting people, so you can naturally integrate this into your plan by organizing meetups and other in-person activities that you can advertise on social media.
In-person marketing is one of the most economical methods of acquiring new customers and might even be free if you already have a presence at retail locations and in parks. These locations are often populated by people who are highly receptive to your message and are more likely to become customers than those who are online or on the move. Moreover, busy people who are out and about are more likely to be receptive to your entreaties, so you can bet that these locations will be targeted by local businesses.
Online Marketing In Alaska
There are numerous benefits to online marketing. First off, you can target your audience based on geography, so your message will be more likely to be received by those who can benefit from it. In addition, you can take advantage of the internet’s vastness to spread the word about your business, engage with your audience, and build a following.
Online marketing in Alaska is booming, and it’s not hard to see why. Around half of the state’s population uses the internet, and those people are more likely to be receptive to your message than those who use only the traditional methods of word-of-mouth or printed flyers. Moreover, most internet users in Alaska are searching for information online, so you can bet that if you develop a good enough internet presence, you will start to see some traffic in the numbers.
Final Takeaway
Although Alaska is a place apart from the rest of the country, its economic value and its vastness make it a desirable location for businesses. Around half of the state’s population uses the internet, and those people are highly active online purchasers who are more likely to be engaged with your product or service than a typical consumer. If you are interested in online marketing and would like to be able to reach more customers, then consider Alaska as a potential place to grow your business.