Have you ever considered running an online store but don’t know where to start? Well, fret no more. We’ve got you covered. In this post, we’re going to tell you everything you need to know about local online marketing. So sit back, grab your popcorn, and get ready to watch the master class.
Before we get started, let’s quickly cover the basics. What is local online marketing? Local online marketing is all about generating local sales from online channels. It’s essentially trying to utilize the online world to its fullest extent to reach as many local people as possible. So in other words, it’s trying to make the most of the web from a local perspective.
Now, how can you do that? Well, you can start by simply using the right keywords in your search queries on search engines such as Google. When someone clicks on a result, they will be directed to your site. From there, you can guide them to visit other pages of your site or offer them products that are relevant to their needs. You can also place ads on social media platforms such as Facebook and Instagram to attract potential customers to your webstore.
The Local Niche
This brings us to our next point: What is a niche market? A niche market is a small market or audience for whom you have built a dedicated following. In other words, you have determined that this is a specific audience you are going to cater to and build your brand around. Nowadays, it’s quite easy to find and analyze these sorts of audiences with tools such as Google Trends and Keyword Planner. What’s more is that you can determine the size of the audience you are looking for. For example, if you are a shoe store, you might want to try and find a niche for yourself in the men’s shoe market. Or if you are a clothing store, you could choose to target women in their 20s.
Local vs. Online Marketing
Before we move on, let’s discuss one more point regarding local marketing. Often, companies will use the term ‘local’ in a loose sense to mean that the marketing activity is taking place in the physical vicinity of the potential customer. However, we want to stress that this needs to be understood in the right context. If you are an online marketplace trying to expand your reach, doing some local marketing might help. But if you are a brick-and-mortar store, you most likely want to look into online marketing. Why? Because people live in different areas and have different access to physical locations. So unless you are opening a store in their neighborhood, they most likely won’t be able to find it. Unless you are physically located near them.
So, now that we’ve gotten the fundamentals out of the way, it’s time to move on to the fun stuff. Keywords! We’ve talked about keywords before, but let’s quickly review. What are keywords? Keywords are words or phrases that people use to find what they are looking for on the web. So let’s say that you are a toy store and you want to start a blog. Your keywords might be ‘toy guides’ or ‘toys for kids’. (We know, we know…kids these days have way too many toys. But that’s another story). The important thing to keep in mind is that you’ll be using these keywords in your content as well as your ads. You’ll want to make sure that they are relevant to what the user is searching for.
Pro-Tip: Look at Other Websites In Your Niche
One of the best ways to find the right keywords without using a tool such as Google Keyword Planner is to enter your niche in the search bar at the top of any search engine’s results page. Most search engines, particularly Google, will immediately display a list of websites that are relevant to your search terms. From there, you can easily find other websites that are in the same niche as your own. Check out the products that these websites are promoting and determine whether or not those products are relevant to your niche. Do some research and see whether or not this is a good fit for your business.
Now, here’s another way to generate traffic: advertorials. An advertorial is a type of content that usually takes the form of an article but includes the presence of an advertisement. Essentially, an advertorial is a hybrid of an editorial and advertising piece. In other words, it’s content that is designed to look like an article but with the presence of ads. The reason why companies and businesses use advertorials is because they want to have content that is produced quickly but still looks polished. Plus, they want to have a steady stream of engaging content that looks like it took a lot of time to produce.
In case you are wondering, an editorial is a form of content that is either (a) not advertorial or (b) primarily designed to advertise a product or service (i.e. it has a clear advertising element).
Choosing The Right Niche
Once you determined that your business is located locally, it’s time to choose your niche. This is the area of your product or service that you decide to specialize in. If you are still deciding what your niche is going to be, ask yourself these questions:
- Do I have an expertise that no one else in my industry has?
- Do I have specific products or services that no one else in my industry offers?
- Do I offer a value-addition to my customers that they can’t get anywhere else?
- How do I intend to gain more customers?
If you answered ‘yes’ to all of these questions, then congratulations! You are ready to begin your journey to becoming a successful local business. (If you didn’t answer ‘yes’ to any of these questions, then it’s probably not the right time for you to go into business. You’ll need to find a different line of work. Or…maybe try your hand at selling cakes).
Now, let’s return to our original topic and discuss how to get backlinks. Backlinks are links that appear on other websites that are being linked to yours. Basically, when someone clicks on a backlink, they will be directed to the website that the link is pointing to. If you are trying to generate leads, getting backlinks is a great way to do so. However, if you are looking for organic traffic, getting backlinks is a bit more difficult. The truth is that there are many different types of backlinks and they all serve a different purpose.
If you want to get backlinks, you need to make sure that the site that you are linking to is relevant to your niche. Ideally, your website will contain valuable information that is helpful to your potential customers. If you can answer ‘yes’ to all of these questions, then you are well on your way to establishing yourself as an authoritative source on your chosen topic. (Note: Once you’ve established yourself as an expert, it’s time to move to the next step).
Step 1: Choose One Official Websites For Your Niche
One of the first things you should do is pick one of the many websites that are relevant to your niche. This is most important because the way you get backlinks is by submitting information to these websites that is then listed on your behalf. Essentially, the more reputable websites you have that are related to your niche, the more links you are going to get. For example, if you are a fitness blog, you might want to look at Fitbcom or Sweatbcom. Both of these websites are owned by the same company and they both focus on getting you fit within your own community. So, by having a presence on both of these websites, you are guaranteed to get backlinks from at least one of them.