Local Online Marketing: What’s the Best Method to Reach Your Target Market?

The term ‘digital nomad’ has become somewhat of a buzzword, yet many still don’t know exactly what it means. A digital nomad is essentially someone who works remotely for themselves, using online marketplaces to find projects and clients. This can be incredibly beneficial to startups and small businesses, as it reduces the geographical limitations that typically come with working for a large company.

Although there are quite a few pros associated with this method of working, there are also a few cons that you should be aware of.

Lack Of Face To Face Contacts

One of the major pros of being a digital nomad is that you no longer need to worry about physical location. If you’re in Australia, you can do business with an established business in the UK while still keeping in touch with friends and family via video calls and messages. This, however, brings its own set of pros and cons. The major con is that you’ll miss out on all the good stuff that comes with keeping in touch with people in person. Meetings with potential business contacts will have to take place online, which can be super annoying for everyone involved.

No Social Life

The other major con of being a digital nomad is that you probably won’t have a social life. It’s quite difficult to make new friends when you don’t actually live anywhere near by, and video calls aren’t the same as experiencing someone’s company when you’re actually in the same room. This can be a really frustrating con for someone who values their social life, yet genuinely feels that they can contribute more effectively from a professional standpoint from the other side of the world.


Finally, the con that I want to bring to your attention is that being a digital nomad can be incredibly demotivating. The fact is that you’ll be working remotely for yourself, which means that no one is going to be watching over you to make sure that you get the work done. You’re going to have to motivate yourself to keep going, and the truth is that it’s not easy. You’ll find that there are often periods where you don’t feel like working and, instead of being annoyed by this, you should actually be grateful for the time off. It’s often when you don’t feel like working that you get the most done, so try and make the most of these moments.


Inevitably, as a digital nomad, you’re going to have to outsource some of the work. You’re going to have to find people to do specific tasks, so that you can focus on what you do best. There are pros and cons to this approach, and you should be aware of what you’re getting into. The main con is that you won’t have full control over the project, as some of the people that you’re working with won’t be under your control. The pros are that you’ll have more free time for the things that you enjoy doing, and that you’ll be able to utilize the skills and resources of people that you trust.

Deciding whether or not to become a digital nomad is quite a difficult decision, and not one that should be taken lightly. Make sure that you’re aware of the pros and cons of this approach, and that you’re genuinely prepared to put in the work to succeed. You can find a lot more information on digital nomadism on Reddit’s r/digitalnomadism community or on Googling ‘digital nomadism’.