Whether you’re an experienced marketer or simply trying to figure out how to engage your audience in your niche, local marketing can be a bit daunting.
Often, you’ll find yourself wondering, how can I, as a local business owner or entrepreneur, attract potential customers to my website, and persuade them to buy from me?
What sets local online marketing apart from traditional marketing is that you’re not only attempting to reach people who live nearby. Instead, you’re targeting individuals who are within walking, driving, or public transportation distance of your business.
With this in mind, you can see how local marketing can be more effective. You’re not only reaching people who live nearby, but you can also engage with them, and draw them into becoming a customer or advocate of your business.
Why Local Marketing?
The advantages of local marketing are numerous. For one, you’re limiting your target audience. If someone is searching for your services or products in your local area, they are more likely to be interested in your business. In other words, you’re more likely to reach your desired audience.
In addition, you’re not limited to one platform to promote your business. Instead, you can target users on any platform (including desktop, laptop, tablet, and mobile phone) to reach potential customers.
Furthermore, by being local, you’re ensuring that your target audience actually knows, and trusts, you. If you’re not familiar, the word ‘trust’ in marketing, sales, and advertising, often means…well, you know what?
Because you’re trying to establish or grow your business in the community, you’re also opening the door for free marketing, buzz, and word of mouth marketing. Local marketing means that your business is probably already known and trusted by your target audience. So, you’re naturally going to get free marketing, and increased word of mouth marketing from friends, family, and acquaintances.
In other words, being local is a great way to gain credibility and trust with potential customers, while also making it easier for them to learn about your business, and consider you a trusted source for the products and services you offer.
How Can I, As A Local Business Owner Or Entrepreneur, Use Online Marketing To Promote My Business?
As we mentioned above, one of the distinguishing factors of local marketing is that you’re not only trying to reach people who live nearby. Instead, you’re reaching out to individuals who can become your customer or advocate. In other words, you’re attempting to engage with your audience, rather than simply sell your products or services to them.
To ensure that you connect with your audience, and are able to engage with them, you need to put yourself in their shoes, and think like them. This means that you need to approach marketing using the same guidelines, including the use of digital marketing.
In this vein, you can use digital marketing to, among other things, communicate with and gain trust from your audience while also encouraging them to take action, such as making a purchase or trying your services, or products.
Additionally, with digital marketing, you can track the behavior and activities of potential customers within your niche to determine which strategies, tips, and tactics are working, and which are not.
The takeaways from this article are as follows: