The world of online marketing is vast, and it constantly evolves to fit new trends, new platforms, and new ways of thinking.
One platform that has risen above the rest is YouTube. Not only is it the world’s third-largest search engine, but it also offers a wealth of features that allow content creators to effectively market their content and grow their audiences.
In this article, we will focus on local online marketing agencies, or LOLA agencies, which stands for Local Online Marketing Agency. We will cover five agencies, including Three BizEaze, Razorfish, and Voxenga, and compare their performance, both in terms of cost and results. We’ll also dig into the features offered by each agency, and how you can best utilize them to grow your business.
One of the first sets of local agencies to emerge on the scene was Three BizEaze. Much like other small businesses owners, you may choose to handle the sales side of your business and allow the agency to handle the marketing and content creation. For a limited time, we’ve got an exclusive discount code for you — use the code HAPPY20 at checkout to get 20% off your first Three BizEaze agency order.
Three BizEaze prides itself on its vast experience and ability to serve a wide range of businesses, from small startups looking for an inexpensive way to gain a little traction to larger enterprises seeking an agency that can provide the complete package. The typical agency contract ranges between six and twelve months, with a few extending up to eighteen months. It’s a common practice for agencies to charge a monthly retainer fee regardless of the length of the contract.
Razorfish is the ideal companion piece to Three BizEaze. Much like other agencies, Razorfish provides a full service experience from A-Z, including marketing and communications, content marketing, SEO, and social media marketing.
Razorfish was established in 2003 and is now one of the largest and most well-known agencies in the industry. Their clients range from small businesses to multinational corporations and everything in between.
The firm provides a variety of packages, but the most popular is the Performance Plan, which includes marketing, sales, and support activities for a period of three to twelve months. The cost for this plan is $19,000 per year. You’ll find more information about this package here.
Voxenga was launched in 2002 and prides itself on being different from other marketing agencies. Rather than focusing on a single channel or platform, Voxenga provides multi-channel marketing strategies that reach audiences across various platforms — including mobile phones, tablets, and desktop computers.
The agency focuses on creating video content for different platforms, using multiple technologies like WordPress, Joomla, and YouTube to expand their clients’ reach to a global audience. Plus, they’re big fans of testing different platforms and channels to determine what works best for their clients.
One of their popular packages is the Performance Plus Plan, which includes a combination of SEO, social media, and video marketing to gain traction for your business. The cost for this plan is $25,000 per year. For more information, visit this page.
Fiverr is all the rage when it comes to getting things done quickly and cheaply. Much like Upwork and Freelancer.com, Fiverr allows businesses to outsource certain tasks to talented individuals from around the world. You may choose to outsource creative tasks such as copywriting, design, and development to skilled contractors on Fiverr. You may choose to outsource tasks that require additional training, like SEO and social media management.
The contractor set up on Fiverr will provide you with a high-quality product for a discounted price. However, this doesn’t mean that all gigs on Fiverr are created equal. You’ll have to do some research to find the best possible deal.
One of the more reputable companies on Fiverr is Elance, which was established in 1999 and is now part of the Mindful Group. Their motto is “unheard of quality at unheard of prices,” and they offer a variety of services, from copywriting and editing to graphic design and app development.
On Fiverr, you’ll often find graphic designers, web developers, and marketing experts who can help you build a better web presence at a fraction of the cost of hiring employees in-house.
What Is a Local SEO Agency?
Unlike traditional search engine optimization (SEO), which often aims to increase your website’s overall rank within major search engines for highly-competitive keyword terms, local SEO agencies specialize in optimizing your website for local searches. For example, if you’re running a restaurant in San Francisco and you want to attract customers from the surrounding area — like San Rafael, Mill Valley, and Pacific Heights — you would need an agency that is familiar with the region’s geography and dining trends.
That’s not all there is to it, of course. You also need to consider the layout and navigational structure of your website, as well as its content. The key to a successful local SEO campaign is to have a clear goal in mind, and then to follow a proven framework to get there.
The Basics Of Local SEO
In general, the SEO process can look like this:
- Find the right keywords for your campaigns.
- Create content that is optimized for search.
- Connect your content to relevant social media accounts.
- Measure the success of your campaigns.
The first step is to identify the right keywords. You’ll want to enter these keywords into the relevant search bar on Google or Bing, and see what comes up. It’s important to enter a wide variety of terms, especially since you’re not just aiming for the highest possible rank — you’re also targeting for specific phrases that might appear in a review, or on a restaurant’s website.
For example, if you’re a dry cleaner and you want to rank for the terms ‘dry cleaning service’ — which is a fairly competitive term — you may want to try entering ‘dry cleaning’ as well. Other phrases that you may want to target include:
- Dry cleaning
- Laundry services
- Laundry equipment
- Vacuum cleaners
- Dry cleaning equipment
You may want to set up automated alerts on social media platforms like Twitter and LinkedIn, to keep track of any mentions of your keywords. With these alerts, you’ll be notified whenever someone else uses your keywords in a social media post, comment, or blog article.
Why Should You Hire A Local SEO Agency?
Since this is a niche segment, you’ll usually find a lot of competition. As a result, it’s important to have a strategy in mind, and to use proven tactics to gain a competitive advantage.
A local SEO agency can help to drive traffic to your site. However, it’s not just about getting rankings — it’s about getting real, quality traffic that is interested in your products or services. This is where digital marketing meets real world marketing and it’s a perfect marriage. When someone visits your website from a major search engine, they’re usually interested in what your agency has to offer. Therefore, the traffic that you get from a local SEO campaign is usually much more relevant and valuable.
In addition, with the right strategizing and a proven framework, you may be able to get your website on the front page of search engines for a few relevant keywords, without having to pay huge amounts of money for ads.
Where Do I Start?
If you’re looking for an agency to help with organic SEO, the first place to start is the Organic Trail website. This is an organic SEO agency directory that connects you to local SEO experts who can help get your website started on the right foot.
You can also reach out to the company directly, to ask questions or to get more information. With over thirty organic SEOSpecialists working for top SEO agencies across the country, you’re sure to find someone who can help your website gain traction.