Ever heard of ‘local SEO’ and curious about what it means?
‘Local SEO’ is, in a nutshell, optimizing your online presence to get more visitors from searches within your local area. Simply put, if you are a local business and you don’t have a local SEO strategy, you’re losing out on potentially huge amounts of business due to poorly optimized websites.
The issue is that it’s not easy to understand what makes up a good local SEO strategy. Luckily, we’re here to help with a step-by-step guide that will teach you everything you need to know about local SEO and how to successfully strategize for your business.
Step One: Set Up Local SEO For Your Business
The very first step in any SEO strategy is to make sure that your website is set up correctly. This is important for your SEO efforts because if Google can’t find your website easily, it will be difficult for the algorithm to accurately pick up on your keywords and help you rank higher in search results.
To set up your website for local SEO, you’ll need to make a few minor changes. First, you’ll want to determine the location of your business.
If you are a retailer, you’ll want to make sure that your business is displayed in the right location in the map results. You can also use Google My Business to map or show your business location.
You’ll notice that when you search for a business within your local area, the results will often include a map with the locations of that business. If you click on the map, you’ll be able to see a ‘My Business’ tab with even more information. This is where you’ll want to enter your business information such as address, phone number, website, and opening hours.
Step Two: Find Your Niche
Once you’ve set up your website with the basic structure in place, you can start to work on your keyword strategy. There are a few different methods that you can use to find the right keywords, but the simplest and most effective method is to use Google Keyword Planner. You can access this tool by going to tools ⏎ keyword planner in the search bar. Enter your website URL and hit enter.
With the keyword planner, you’ll be brought to a page where you can either enter your keywords or pick them from a drop-down menu. As you might expect, the latter is often more convenient as it creates automated suggestions based on your previous searches. To create automated and personalized suggestions, you’ll want to make sure that you’ve entered your own unique website URL into the tool. You can also enter a location if you’re a local business and are looking for a way to target local customers.
Once you’ve found the right keywords, it’s time to expand your search to include more specific terms. If you’ve done a good job identifying long-tail keywords, you’ll be able to find highly targeted phrases that are absolutely perfect for your website content.
Step Three: Create Content For Online Marketing
After you’ve entered your keywords in the keyword planner, you’ll have an idea of the general terms that you might want to target. To take things a step further, you can create content that’s specifically targeted at those phrases. When creating content for online marketing, you’ll want to focus on making high-quality, relevant, and informative pieces of content that will appeal to your target audience.
There are a few popular methods for creating content that will engage and retain your audience, but the tried and true method is to create useful, authoritative content that addresses an existing need or question. In the case of SEO, you’ll want to create content that answers questions about your product or service and provides value to your target audience. You can also use the content you create to respond to comments and engage with your readers.
Step Four: Measure The Success Of Your Strategy
After you’ve created content for online marketing, it’s time to measure the success of your strategy. With SEO, you’ll want to track the volume of organic searches (i.e. web content that is naturally ranked without being paid to be there) for your keywords. To make sure that you’re measuring the correct results, you’ll want to check the ‘competition’ and ‘cost-per-click’ for your keywords. These numbers should consistently be in your favor if you’ve followed the advice in this article. As an online marketer, you’ll want to make sure that you track these metrics regularly to determine if your strategy is effective or if you need to make changes.
Why Is Local SEO Important?
With the right search optimization strategy, you can easily drive a large volume of visitors to your website from local searches. In fact, according to HubSpot Blogs research, here are the most popular locations that web users search for when looking for local businesses:
- Parks &Recreation
- News Agencies
- City Hall
- Country Clubs
- Amusement Parks
- Jewelry Stores
As you can see from the list above, users are often searching for businesses that are located near or in the area that they are in. This suggests that if you don’t have a strategy in place, you’re probably losing out on a huge portion of potential customers. Additionally, as a business owner, you’ll want to make sure that you are prominently displayed in the results of local searches.
The Benefits Of Local SEO
SEO can be a fairly complicated strategy to learn, but once you do, you’ll wonder why you didn’t implement it sooner. There are several benefits to local SEO that you might find useful including the fact that it can help drive traffic to your website.
First off, using local SEO, you can easily target customers that are close to your business. If you’ve ever shopped at a local store or gone to a restaurant in your area, you’ll know the importance of finding these businesses near you on the map. When potential customers are searching for local businesses, they’ll often see your ad and decide to visit your website rather than the thousands of other businesses that are also competing for the same traffic.
Additionally, by having a local SEO strategy, you’ll make sure that your website is submitted to the proper directories and that your content is well-optimized. When your website is optimized for local search, the results will often include a ‘map’ that can be directly plugged into Google Analytics. This will make it easy to see exactly where your traffic is coming from and whether or not you’ve successfully doubled your business traffic.
How To Get Started With Local SEO
Now that you know the importance of local SEO and the benefits that it can bring, it’s time to figure out how to get started. First, you’ll want to make sure that your website is set up correctly with a few different tools and platforms. Next, you’ll want to define your niche and find your target audience. Once you’ve done that, it’s time to dive into the important details of your strategy. To start, you’ll want to try out a free SEO analysis from Google to see where you stand and how you can improve your SEO.