Organic search rankings are important to your business, particularly if you’re local. Having a higher position on a local search page means more traffic and more potential customers for your business. The statistics below highlight the importance of SEO for local businesses.
76% Of Consumers Look For Local Businesses Online
According to the Houzz 2018 Local Consumer Study, users prefer to find local businesses when shopping for services and products. This sentiment was shared by 76% of users on the platform. Additionally, 52% use search engines to find local businesses, while 48% use social media to learn about local businesses.
If you’re not displaying your physical address on your website or social media profiles, then traditional SEO is a necessary evil, as you’ll be directing all your traffic to someone else’s website or social media account. However, that’s not to say that SEO isn’t worth its weight in gold. Having a well-optimized website will continue to drive traffic and increase your conversion rates.
Top Of The Food Chain
When it comes to organic search traffic, realtors and mortgage brokers rank highest, following by plumbers, electricians, and construction firms. While it’s great to see that these industries rank highly and bring in a lot of revenue, you should probably go into business with someone more experienced if you want to be taken seriously as a local company. The same can be said for many of the industries listed below.
If you’re looking to invest in a real estate franchise, you should research the top franchises that can give you an idea of what you’re getting into. You can speak with a representative at Houzz, and they can give you more information about the top franchises that can help you reach your goals.
Small And Medium-Sized Businesses
According to HubSpot Blogs’ Analysis of Google Search Volume Trends, search volumes for small businesses and professional services firms increased by 62% and 23% respectively in the past year. However, on a national level, searches relating to medium-sized businesses and large corporations increased by 64% and 60% respectively.
If you’re looking to grow your business, then it would be wise to focus on acquiring clients in areas where you feel you can provide the best service. You can also partner up with other businesses in your area to increase your reach and attract more customers. Above all else, be sure to educate your clients about your company and what you offer. Additionally, create a business page on social media to spread the word about your company and what you offer.
Location, Location, Location
According to Google Maps, 68% of searches are now local, and that percentage is only expected to increase. So, if you want to be found when someone searches for your business, then your best bet is to have a physical address on your website and social media profiles. If you don’t want to give away your address, then at least provide a contact phone number or email address. It’s better to be upfront about where you are located rather than have customers hunt you down, assuming you’re a remote business.
Even if you do all of that, however, you’ll still have a tough time competing with businesses that are open and operating within your area. So, to put it simply, if your industry is popular in your area, then you’re going to have a hard time competing for customers in the local SEO game.
In terms of long-haul trucks, searches are up 66% year over year, according to Google Search Volume Trends. If you’re in an industry that requires you to travel frequently to different places, then this is the category for you. Having your own truck allows you to save money on gas and to get your products to market faster. As we’ve seen in the past, the faster your product gets to market, the more sales you can make.
However, owning a truck also comes with its downsides. First of all, trucks are expensive to maintain. Second, as you’ve most likely noticed, there aren’t many online directories that can help buyers find a truck of their dreams. Finally, if you live in a rural area and don’t get enough business to warrant a full-time employee, then owning a truck isn’t for you.
Home Improvement And Remodeling
For over a decade, home improvement and remodeling searches have increased by 8% annually according to Google Search Volume Trends. It’s a multibillion-dollar industry, and it shows no signs of slowing down. If you’re looking to get in on the action, then consider setting up a small business specializing in home improvement and remodeling. You’ll be able to offer quality advice to homeowners who want to improve their properties and get more enjoyment out of them.
As a small business owner who specializes in this field, you’re in a powerful position to help customers choose the accessories and furnishings to enhance their homes. You’ll have access to a wide range of products, and you can work with the top manufacturers in the industry to guarantee top quality service.
Transportation searches are up 15% year over year, which isn’t very surprising, as it comes as no surprise that as people try to improve their quality of life, they’re searching for ways to get around. However, it is interesting to see that despite all the growth in online advertising, offline publications still hold a strong presence. If you’re in the transportation industry and want to see your business in print, there are a variety of ways you can take advantage of the current market trend and print publications. For example, you can investigate the use of airline and hotel rewards cards to earn free travel and discounts. Additionally, you can partner up with a travel-related company to get in on the action.
This is one area where you can use your knowledge of the business world to your advantage. Since you’ll be working with others closely, you can ensure that the projects you work on are of the highest quality and get the results your business needs. Additionally, you can use your influence in the community to get the word out about your business. Don’t be afraid to show your face in photos when promoting your business, as this will help prove to customers that you’re a local business and that you’re willing to engage with the community.
Warehouse And Storage
If you’re running a business that deals with large amounts of inventory, then you’re in the right place. Warehouse and storage searches are up 54% year over year, which comes as no surprise to anyone. People are realizing the importance of having a safe place for their possessions, whether it’s high-end furniture or luxury goods that can be damaged by water and pests. If you’re in the warehouse and storage business and want to see your search volumes increase, then specializing in these areas can help your business thrive.
The statistics below highlight the increasingly digital world we live in and the various ways businesses are benefiting from online marketing and SEO: