If you’re looking for a one-stop-shop for your online marketing needs, you’ve come to the right place. Here, we’ll cover the BEST tools for generating leads, growing your traffic, and growing your business.
Lead Generation
We all love to click on links that earn us money, right? But did you know that you can actually make money from the links you click on?
When you visit a website, you’re usually greeted with an opt-in box (usually in the form of a ‘contact us’ button) at the top of the page. Sometimes the box appears on the side or at the very bottom of the page. If you provide your email address and phone number in the box, the website owner will sometimes offer you a discount or a freebie in exchange for your email address.
Most importantly, when a visitor clicks on a link or an opt-in box, they’re considered to be a ‘lead’. Leads are typically used by businesses to gauge the effectiveness of their marketing campaigns and determine future directions. In exchange for providing their email, the prospective buyer receives valuable information about the product or service they’re viewing.
Not all leads are created equal, and understanding the difference between good and bad leads is essential for generating more good leads. At the end of the day, you’ll want to focus on leads that are most likely to be interested in your product or service, while also avoiding those that are less likely to be interested.
Traffic Generation
If you’re looking to grow your Instagram account from 0 to 500 followers in a matter of weeks, you’ve come to the right place. We’ve compiled a list of the BEST tools for generating traffic and encouraging people to follow you on Instagram.
Instagram is one of the biggest social media platforms, currently boasting over 1 billion monthly active users. The goal of any Instagrammer is to grow their following, gain access to more engaged users, and ultimately gain more traction and authority in their industry. Generating traffic is the key to achieving this goal.
There are many different types of tools for online marketers to use to generate traffic. Many businesses rely on social media platforms to gain traction and grow their audience. These tools often require a lot of effort to ensure you’re curating and engaging with content that’s useful and relevant to your target audience.
On the other hand, there are also a variety of tools that can help you gain instant traffic to your site. You’ll often hear about these tools being referred to as ‘free traffic hacks’ or ‘no tech required’ tricks, as the name implies, you don’t need to have tech proficiency to use them.
The most effective free traffic hacks for online marketers are those that target the search engines. You’ll want to focus on crafting compelling headings and summaries that grab the attention of search engine bots. Your goal is to have these bots ‘scan’ your content and present it to their users in a natural and streamlined manner. Doing this well takes some expertise and practice.
Measurement & Analytics
Once you’ve started to accumulate a few hundred thousand Instagram followers, it’s time to start measuring the effectiveness of your marketing efforts.
Luckily, there are a variety of tools built especially for this purpose. While it’s always nice to see the results of your hard work right away, patience is key. Measuring the effectiveness of your marketing is an iterative process, and you’ll want to continually reassess and improve your strategies as you go.
The most popular and effective measurement and analytics tools offered by online marketers are Google Analytics and Tag Manager. These tools provide you with all the inbound marketing data you need to analyze and improve your results.
What are the advantages of these tools?
Google Analytics is one of the most popular and effective tools available for marketers. The platform not only provides you with all the inbound marketing data you need, but it also serves as a treasure chest of rich analytical information.
It’s a comprehensive tool that can provide you with detailed reports on your site’s traffic and performance. You can track the growth of your website and determine how you can further improve your digital marketing efforts. Additionally, with Google Analytics, you can:
- See how visitors interact with your content
- Gauge visitor behavior, and deduce the best course of action
- Use various tools to analyze the effectiveness of your campaigns, and track the success of your lead generation strategies
- See how changes in one area of your site impact another
- Measure the performance of your web pages and see how users react to different content, copy, and designs
In short, with Google Analytics, you can easily track the success of your site, campaign, or marketing program, enabling you to make course corrections and optimize your efforts for greater, long-term results.
The benefits of using Google Analytics for marketing purposes are numerous. First, you’ll have the opportunity to examine your site performance and discover areas where you can enhance your product or service, and gain more traction with your existing audience. Additionally, with this information at your fingertips, you can make tactical marketing adjustments that will lead to greater ROI.
On the other hand, Tag Manager is a free tool from HubSpot that serves a similar purpose. Similar to Google Analytics, Tag Manager collects and analyses data on your site’s traffic and performance. However, Tag Manager goes a step further by offering you a robust toolset for assigning keywords and creating ads.
You can use Tag Manager to gain more insight into the key words and phrases that your audience is using, and create compelling ads that will attract this audience to your product or service. Finally, through this tool, you can determine the effectiveness of your keywords and the power of your ads, all from one place.
There are many other tools available for marketers, but these two stand out as the most popular and effective options. Choosing these two tools will give you all the information you need to fuel your marketing success.