Getting a job isn’t the only thing people seek out LinkedIn for these days. Since the platform is open to all kinds of career opportunities, it’s been adopted by employers as a way to reach out to potential candidates. LinkedIn features a variety of groups and chat rooms that help users connect with peers and professionals in their industry.
If you’re looking to enter the world of online courses, you might be wondering what kind of guidance you’ll need. Luckily, we’ve got you covered. In this article, you’ll discover 10 successful LinkedIn marketing lessons that can help you become an online course master.
1. Create engaging content
If you’re running an online course, how good of an instructor you’ll be depends, in part, on the quality of your content. Luckily, LinkedIn is a place you can share engaging articles that will keep your students’ attention. You don’t need to be a prolific writer to do this — all you need is an interesting story, expert opinion, or valuable tips that you can share with the public. For example, you can write about how to become successful in your career, or you can cover a subject that you’re passionate about such as neuroscience or game theory. Whatever it may be, you can bet that there are other people out there who are as interested in your area of expertise as you are.
2. Use keywords in your headlines, descriptions, and tags
When someone visits your website, they’re going to scan the page to find the most interesting content. To ensure that your content is easily found by potential students, you need to incorporate keywords into your headlines, descriptions, and tags. For example, if you’re writing about the benefits of becoming a legal assistant, you might want to include the keywords “legal assistant,” “job search,” and “pursuing a legal career” in your content. When someone types these keywords into a search engine, your website will come up and they’ll have the opportunity to read your content. For more information on how to incorporate keywords into your content, take a look at our guide to finding the right keywords for your content.
3. Use social media to engage with potential students
As we’ve established, getting a job isn’t the only thing people use LinkedIn for. Since the platform is open to all kinds of career opportunities, it’s an ideal place to keep in touch with potential students. One of the best things you can do is to use social media to connect with people who are interested in your course. You can do this by sharing valuable content including articles, blog posts, and videos from reputable sources. You can also start a blog on your own website, and use social media to encourage your students to visit it. Finally, if you’re on Twitter, you can follow prominent people in your industry and engage with them from time to time.
4. Stand out from the crowd
Websites like LinkedIn encourage people to discuss a variety of subjects, which can help you stand out from the crowd. To ensure that your students choose your course over another, you need to provide valuable content that is both interesting and useful. One way to do this is to give each section of your website a unique identity. If you’re currently running one website, you can use a tool like WordPress to easily give each section a unique URL. This will help your students find the content they’re looking for, regardless of where it may be located on your site. Additionally, you can use a free tool like Google Analytics to track the behavior of your visitors. This will help you figure out what content is working and what needs to be changed.
5. Start a blog
One of the most effective ways to provide useful information to people is through a blog. You can create a blog for your website, or you can use a service like WordPress to build a blog directly on LinkedIn. Once you’ve created a blog, you can use it to write articles about a variety of topics including your course content. You can also use your blog to share valuable information with the public which you won’t be able to fit into 500-word snippets on LinkedIn.
6. Test the waters
Giving a course on legal assistantship is a great idea – particularly if you’re the first in your field to do so. To find out whether or not people are interested in your course, you can hold a free webinar with prominent members of your industry. During the webinar, you can introduce yourself as the instructor and ask a series of questions. This is a great way to both find out what people want and need, and to establish your expertise in your industry.
7. Measure the ROI of your marketing efforts
To find the return on investment (ROI) of your marketing efforts, you’re going to need to look at both your revenue and your engagement metrics. Luckily, you can find both of these metrics easily on LinkedIn. When you set up your account, you’ll be able to find your income as well as your engagement scores on your profile. These scores range from 0 to 100, with 100 being the highest. If you’re curious as to how to maximize your earnings on LinkedIn, take a look at our guide to making the most of your LinkedIn profile.
8. Distribute and refresh content frequently
One of the most effective ways to gain traction and keep your students interested in your course is to distribute and refresh content frequently. This means that you’ll write new content at least once a week, if not more frequently. To avoid losing your students, you should take this approach even if you feel that your content is valuable and will keep their attention. The key is to consistently provide new content so that your students never get bored.
9. Use gamification
More and more employers are turning to online courseware and applications to educate their employees. One of the most effective ways to tackle this issue is through gamification. Essentially, gamification involves using game-like mechanics to encourage users to engage with your content. This could include rewarding your students with points, badges, or other methods of incentive. The key is to find an approach that works for you, your industry, and your students and don’t be afraid to experiment.
10. Connect the dots
Taking a course on LinkedIn marketing is a great way to both establish your expertise, and build a reputation in your industry. To make the most of this platform, you’ll need to be actively doing something on it, other than writing about becoming a legal assistant. To find the right balance between being informative and being engaging, you’ll need to look at how you can connect the dots between your course content and what you’re doing on LinkedIn. This could include publishing blog posts, or holding webinars – but it could also mean going above and beyond to actively engage with your followers on this platform. If you’re not sure where to start, begin with the basics – signing up for a LinkedIn account and using it to write and share valuable content about your industry. Then, take it one step further and connect the dots by holding a webinar, or creating a blog post about what you learned. Alternatively, you can become a LinkedIn expert and establish yourself as an industry leader by contributing your knowledge to forums and groups, or by giving and participating in Q&As. In all of these instances, you’re using LinkedIn to gain credibility, establish yourself as an expert, and provide value to others in your industry. At the end of the day, you’re using a tool for a tool, and that’s what makes it worthwhile.