LinkedIn is the world’s largest professional networking site. More than 750 million users have created a professional network that helps them discover job opportunities, stay current with industry news, and make valuable connections. Many view LinkedIn as a crucial platform for job search and career advancement, and with good reason.
Although it may be tempting to sign up for a free LinkedIn account to gain valuable connection and job search tools, you should really consider investing in a premium account. Why? Well, it takes an investment to gain valuable connections on LinkedIn, and as you may know, connections on social media sites like LinkedIn are often considered to be the bread and butter of your job search.
In this article, we’ll discuss the many benefits of a LinkedIn premium account and how it could potentially change the way you look at online job search.
Why Should You Invest In A Premium LinkedIn Account?
Well, there are many benefits to a LinkedIn premium account, but here are just a few of them.
- Search For Jobs
- Build A Resume
- Save Jobs
- Follow Companies
- Get Valuable Statistics On Your Network
- Access To More Features
- Get Immediate Results
- Gain Competitive Advantage
Let’s look at each of these benefits in more detail.
1. Search For Jobs
One of the biggest reasons why you would want a LinkedIn premium account is to be able to search for jobs. Anyone looking for a job can join LinkedIn, and with a premium account, you can search for jobs by company, keyword, or location. You can also view relevant job openings from your network or the general public. This feature makes LinkedIn highly effective for both job seekers and professionals who are looking to change careers.
If you’re looking for a new job, you can also use LinkedIn to search for your ideal job. Just enter your keyword, location, or industry in the job search bar, and you’ll be presented with a list of relevant jobs.
2. Build A Resume
Another great reason to invest in a premium account on LinkedIn is to be able to build a resume. With a free account, you can only build a basic resume, but with a premium account, you can add additional information such as work experiences, accolades, awards, and more. You can also choose to display your work history selectively, choosing which positions to include and which to leave out.
Why would you want to build a resume on LinkedIn? Primarily, you would want to do this to keep track of your professional history. However, you may also want to consider using LinkedIn to showcase your talents and relevant skills. For example, if you’re looking for a job in the entertainment industry, you can use LinkedIn to build a resume that highlights your experience in the entertainment industry. This may also be a good opportunity to mention any awards or accolades that you may have received in the past.
3. Save Jobs
Another great reason to have a LinkedIn premium account is to be able to save jobs. If you come across a job that you feel would be a good fit for your skills, but you don’t have the time to apply directly, you can save it for later. With a premium account, you can save any job that you come across, and you can organize your saved jobs into categories so that you can easily find them when you need them. This feature alone makes LinkedIn worth the investment.
The fact that you can save jobs on LinkedIn makes it easy to return to previous applications directly from your profile. Therefore, this is a great option for those who have numerous applications and don’t want to forget about them.
4. Follow Companies
Yet another great reason to invest in a LinkedIn premium account is to be able to follow companies. As a member of LinkedIn, you have the option of following companies, organizations, and celebrities. You can use this feature to stay informed about what’s happening in the world of business. You can also follow companies, organizations, and celebrities to receive regular updates about their news, activities, and more.
By following companies, you will gain valuable insights into the world of business. Furthermore, you may discover the opportunity to work for a company that you think would be a good fit for your skillset. Remember, LinkedIn is the world’s largest professional networking site, and with so many users, there’s a good chance that you’ll come across a job that you feel would be a perfect fit for you. If you choose to follow a company, you can access their profile information, including recent news articles and job openings. This is also a great way to discover new things and stay informed about what’s happening in the world of business. You can use the LinkedIn mobile app to follow companies, which makes it even easier.
5. Get Valuable Statistics On Your Network
Another great reason to invest in a LinkedIn premium account is to be able to get valuable statistics on your network. Some of the statistics that you can get include the number of connections, the size of your network, and the engagement of your network. You can enter these numbers into the dashboard to easily track your progress.
If you want to improve your LinkedIn profile, you can take advantage of the fact that you have a large audience by using targeted ads. You can choose to display ads based on your interests, age, gender, location, and even the industry you’re in. For example, if you’re an engineer, you could enter “engineering jobs” in the targeted ad area of LinkedIn’s search bar, and you’ll see relevant job openings and offers from companies that are specially tailored to engineer jobs.
Not only can you get valuable statistics on your network, but you can also gain access to more features by investing in a LinkedIn premium account. Some of these features include the Job Search bar, which we’ve already discussed, as well as the option to follow companies and connect with other professionals in your area.
If you want to maximize the benefits of LinkedIn, consider investing in a premium account. Not only will you be able to search for jobs more effectively, but you’ll also have the opportunity to build a resume, save jobs, and gain access to more features.
6. Access To More Features
As a member of LinkedIn, you have the option to access more features that make your time on the site more valuable. If you choose to upgrade your account, you can access these additional features, including company searches, video interviews, and blogs from within the site.
Some of these features may require you to register for an Affiliate Marketing program, which we’ll discuss in greater detail in the next section.
7. Improve Competitive Advantage
Last but not least, we have the option to improve our competitive advantage. If you’re looking for a new job, you can use LinkedIn to research companies that are similar to your dream employer. Once you’ve found this company, you can click the company’s logo and be taken to their profile. From there, you can click on the More tab and enter your email address to receive daily competitive advantages.
Now, you may be wondering what an affiliate marketing program has to do with investing in a LinkedIn premium account, but let’s look at it this way. In general, when you register for an affiliate marketing program like Amazon’s or Google’s, you’re given a unique affiliate code that you can use to track sales when you promote a product via social media sites like Twitter or Facebook. When you make a purchase, you’ll also be given a referral code that you can use to refer friends to the retailer.
In other words, when you register for an affiliate marketing program like Amazon’s or Google’s, you’re given a unique affiliate code that you can use to track sales when you promote a product via social media sites like Twitter or Facebook. When you make a purchase, you’ll also be given a referral code that you can use to refer friends to the retailer.
So, if you want to gain competitive advantage on LinkedIn, consider registering for an affiliate marketing program. Not only will you be able to track your own sales to see how you’re doing, but you’ll also be able to see the results of your competitors’ efforts.