In the rush to publish and attract as many audiences as possible, many small businesses forget about refining their target audiences and develop content that appeals to the masses. While this might seem like a shortcut to gaining popularity and engaging with more people, it could also be hurting your business in the long run. Let’s explore the 10 marketing books that could change your business for the better.
The New York Times Bestselling ‘Tyranny Of Social Media’
If there’s one place we’re finding trending topics and popular books these days, it’s our beloved Twitter. With over 400 million active users every month, it’s the perfect place to discover what’s trending and popular. In 2018, The New York Times released a business bestseller titled Tyranny Of Social Media by Scott Page. Based on the author’s personal experience building and growing a Twitter account in just four weeks, the book is both a how-to guide and a warning about the pitfalls of relying solely on social media to grow your business.
The book chronicles Page’s journey from complete inexperience to becoming a social media master, and it’s an essential guide for anyone who’s interested in getting started with social media or wants to improve their existing strategy. If you want to learn how to use social media to grow your business, then this is the perfect place to start.
‘Marketing to Women’ With Marie Forleiter
While men and women are equally responsible for the success of a business, it’s not always the case that the man at the helm has the final say on all matters. That’s especially true in marketing, where a business’ strategies and campaigns may not align with the interests of women or the feminist movement in general. In 2018, Forbes released a collection of Marketing to Women infographics that highlighted the growing role of women in the economy and the evolving perceptions of what it means to market to women.
Based on extensive research and the author’s years of working in the field, the book unpacks the attitudes of consumers, executives, and investors towards engaging with and attracting women as a market segment. Through the use of case studies, the authors show how leading brands are using various marketing tactics to better understand and engage with the Women’s Market.
‘The Science of Influencer Marketing’
Last but not least, we have a brand new book from Entrepreneur Publishing entitled The Science of Influencer Marketing. Authored by Chris Dancy, the book is an excellent primer on influencer marketing, one of the biggest growth areas in digital marketing. If you want to learn more, you can start with the book’s free pre-workbook on demand now!
The pre-workbook guides you through a simple, yet effective, eight-step process that will get you started on your way to discovering the power of influencers to grow your business.
Thanks for reading! We hope this article has been helpful. If you want to become a successful business owner, grow your audience and engage with potential customers, then these books may just be what you’re looking for. Or, if you’re looking to change your business entirely, you might want to consider hiring an expert to help you out. Either way, good luck!