Learning online marketing is easy. You will simply need to learn to connect your learning material to your everyday life. You can do this by ensuring you apply what you learn to real world examples. In this article, we will discuss various ways you can integrate online learning into your real-world marketing activities.
Start A Blog
Blogs are an easy and free way to create and store content. When used correctly, they can be great tools for SEO and content marketing.
If you’ve been meaning to start a blog to learn about SEO or content marketing, now is the perfect opportunity. Launching a blog is a great way to learn the ropes and get your feet wet. You can use a simple WordPress.com account for free and simply install WordPress on your computer to get started. Next, you will want to choose a niche and populate it with content.
If you’re just getting started, it’s recommended to choose a niche with a lot of content already available online. This will make it much easier for you to build a blog that appeals to the type of audience you’re seeking.
Build A Database
Creating a database of some sort is a great way to learn online marketing. You can store information on any number of topics and use that content to form questions and create online quizzes.
For example, if you’re looking into purchasing a home automation system, you could create a small database of all the products available and their features. You could use the content to create a series of questions to test yourself on. This type of quiz will help you learn about the benefits and features of different home automation products.
Study Marketing Terms
Learning the meaning of key terms and phrases used in marketing is an important part of mastering any marketing channel. Knowing the terminology and concepts behind what you’re saying is a great way to sound more natural and convince different types of people you’re an expert in this area. You can do this by simply searching for the terms and phrases you’re unfamiliar with on Wikipedia or another online resource. You can read the definitions and learn about the history behind the phrases. This should make you more comfortable when discussing marketing or using the terms in everyday conversation.
Join Communities Of Practice
Joining communities of practice is another great way to learn online marketing. Communities of practice are online platforms that allow you to learn from and contribute to the knowledge of experienced marketers. You can find these communities in your niche on social media platforms such as LinkedIn. Once you’ve found the specific communities you want to be a part of, you can take the time to investigate and choose which ones you want to be a part of. Participating in communities of practice is great for gaining an understanding of different marketing strategies and gaining new skills. Sometimes you’ll be required to complete a short training program to contribute content or to join the community as a practitioner. However, membership in these communities provides you with a unique opportunity to grow as an online marketer and to contribute to the knowledge base of experienced marketers.
Attend Blogger Conferences
There are a number of conferences that you can attend to learn about marketing and SEO. Conferences are a great way to learn from experts and gain inspiration. You can use specific conferences to target your niche or interest and can filter the information you learn to match what you’re already learning online. Some of the most popular conferences are:
- SEMrush Blogger Conference – This is one of the biggest conferences in the SEO world and happens every year in April. More than 600 speakers give workshops and seminars on different topics related to search engine optimization. If you’re serious about becoming a successful SEO, then this is the conference you should attend. You can get a 10% discount on registration if you’re a student.
- SMX Advanced – This is the advanced version of the famous SMX conference. It takes place once a year in early May and brings together experts from all over the world. The content and courses from this conference are incredibly valuable and provide you with the opportunity to gain in-demand skills. The content is very practical and helps you bring the theory you learn to real-world applications.
- Bing Ads Conference – This happens every year in June in Las Vegas. More than 20,000 attendees from all over the world come together to discuss online marketing and search advertising. The content of this conference is valuable because it relates to your everyday life as a marketer.
- HubSpot Marketing Conference – This is one of the biggest marketing conferences in the world and happens every year in October. More than 10,000 marketers from around the world come together to learn about marketing strategy and best practices. It is a great opportunity to network with influential marketers from different parts of the world.
- Social Media Marketing World (SMMW) – This conference takes place in early November every year and is specifically for social media marketers. It is the biggest conference in the world for social media marketers and is designed to help you grow your business and influence. You can gain a lot of knowledge from this conference and connect with more experienced marketers.
- SEM Meetup – These are local groups of marketers who get together face-to-face to collaborate, share knowledge, and learn new things. If you’re looking for a way to get inspired and gain knowledge, then these groups of marketers get together and provide a unique opportunity to learn from each other.
- Word of Mouth Marketing (WOMMA) – This conference was specifically created for marketers who are interested in finding new ways to grow their businesses through word of mouth marketing. WOMMA provides you with the opportunity to network with other marketers, listen to valuable talks, and gain practical knowledge. You can get a 10% discount on registration if you’re a student.
You should consider each of these resources a valuable part of your learning material. When used effectively, they can help you become a more effective and efficient marketer.